Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to align with brand vision and creative ethos
• Creating engaging multimedia content for various platforms, including videos, infographics, social posts, and podcasts
• Collaborating with external creative partners and leading video production
• Optimizing creative workflows to deliver high-quality, design-focused thought leadership
• Igniting innovative storytelling on social media that embodies the dynamic brand identity

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and the ability to manage multiple projects simultaneously. Experience with AI-driven content strategy and video production is highly valued.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that resonates with the brand vision and creative ethos

✅ Create visually striking and engaging multimedia content using tools such as Adobe Creative Cloud, Canva, Figma, and WordPress

✅ Oversee the editorial calendar, managing content from initial idea to final publication

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a strong understanding of branding, social media dynamics, and digital content trends. Experience with video strategy, scripting, and editing is highly valued.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

• Experience with AI-driven content strategy and video production
• Portfolio demonstrating exceptional design, writing, and visual storytelling

ASSUMPTION: Candidates with a strong portfolio showcasing their design and visual storytelling skills will be given priority. Experience with AI-driven content strategy and video production is highly desirable but not strictly required.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with 5-10 years of experience. Benefits are competitive and include comprehensive health coverage, paid parental leave, and a generous 401k match.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to educating clients on their options and creating customized funding solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on small business funding. They value innovation, collaboration, and empowering their employees to have a meaningful impact on both their clients and their own careers.

📊 Role Analysis

Career Level: Senior-level marketing role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior team members or external partners

Work Arrangement: Fully remote, with the option to work from home or a designated workspace

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand skills in AI-driven content strategy and video production
• Career pathing and ongoing training to support professional growth

ASSUMPTION: This role offers opportunities for professional growth and leadership, with a focus on continuous learning and development. Guidant Financial has a strong track record of promoting employees into new and exciting roles.

🌍 Location & Work Environment

Office Type: Fully remote, with the option to work from home or a designated workspace

Office Location(s): Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for flexibility and a better work-life balance
• Available in select states, with the opportunity to connect with a diverse team across the US
• Fully remote organization operating in 15 states

Work Schedule: Full-time (40 hours per week), with flexible work arrangements and company-provided equipment

ASSUMPTION: Guidant Financial offers a flexible and supportive work environment, with a focus on empowering employees to have a meaningful impact on both their clients and their own careers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Creativity and design skills
• Understanding of branding, social media dynamics, and digital content trends
• Ability to work independently and manage multiple projects simultaneously
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Include a portfolio showcasing your design, writing, and visual storytelling skills
• Prepare for behavioral and scenario-based interview questions focused on your creative problem-solving skills and ability to work collaboratively
• Research the company and be prepared to discuss how your skills and experiences align with their mission and values

ATS Keywords: AI-driven content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital content trends, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Canva
• Figma
• WordPress
• AI-driven content strategy tools (e.g., Frase, MarketMuse, etc.)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, etc.)

ASSUMPTION: Proficiency in Adobe Creative Cloud, Canva, Figma, and WordPress is required for this role. Experience with AI-driven content strategy tools and video editing software is highly valued but not strictly required.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow and bring others along on the journey
• Connection: Building connections matters, and elevating those around you leads to collective success
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Collaborative and inclusive, with a focus on celebrating creativity and diverse perspectives
• Empowering and supportive, with a commitment to helping employees have a meaningful impact on both clients and their own careers
• Flexible and adaptable, with a focus on continuous learning and development

Self-Assessment Questions:

• Do you thrive in a collaborative and inclusive work environment that celebrates creativity and diverse perspectives?
• Are you adaptable and open to embracing change, viewing challenges as opportunities for growth?
• Do you have an unquenchable thirst for knowledge and a commitment to continuous learning and development?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees. They foster a collaborative and inclusive work environment that celebrates creativity and diverse perspectives, empowering employees to have a meaningful impact on both their clients and their own careers.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Adapting to a fully remote work environment and maintaining productivity
• Staying up-to-date with the latest trends in branding, social media dynamics, and digital content trends
• Collaborating effectively with external creative partners and managing video production

ASSUMPTION: This role may present challenges related to project management, remote work, and staying current with industry trends. Successful candidates will be able to manage multiple projects simultaneously, adapt to a remote work environment, and collaborate effectively with external partners.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategy and video production
• Industry-specific context: Guidant Financial operates in the financial services industry, focusing on small business funding
• Career path comparison: This role offers opportunities for professional growth and leadership, with a focus on continuous learning and development

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and video production, offering opportunities for professional growth and leadership within the financial services industry.

📝 Sample Projects

• Developing and executing an AI-driven content strategy for a new product launch
• Creating visually striking and engaging multimedia content for a social media campaign
• Managing video production for a series of customer testimonials or product demonstrations

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute AI-driven content strategies, create engaging multimedia content, and manage video production projects.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for content creation and approval within the marketing team?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What opportunities are there for professional growth and leadership within the marketing team?
• How does Guidant Financial support employees in staying up-to-date with the latest trends in branding, social media dynamics, and digital content trends?
• What is the company's approach to work-life balance and employee well-being in a fully remote work environment?

ASSUMPTION: These interview questions are designed to provide insight into the company's culture, workflows, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences, including a portfolio showcasing your design, writing, and visual storytelling skills
• Prepare for behavioral and scenario-based interview questions focused on your creative problem-solving skills and ability to work collaboratively
• Research the company and be prepared to discuss how your skills and experiences align with their mission and values
• Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.