Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy and creation
• Crafting engaging multimedia content for various platforms
• Overseeing editorial calendar and ensuring brand consistency
• Collaborating with external partners and internal teams
• Analyzing content performance and adapting strategies

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and the ability to manage multiple projects simultaneously. It's ideal for someone who thrives in a dynamic, remote work environment.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content (videos, infographics, social posts, podcasts) for various platforms

✅ Design visually striking assets using tools such as Adobe Creative Cloud, Canva, and Figma

✅ Manage editorial calendar, from initial idea to final publication

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a strong understanding of branding, social media dynamics, and digital content trends. It's essential to stay updated with industry best practices and emerging trends.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong portfolio demonstrating exceptional design, writing, and visual storytelling
• Experience with video strategy, scripting, and editing (highly valued)
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

• Experience with AI-driven content creation tools
• Familiarity with SEO best practices
• Background in project management

ASSUMPTION: Candidates with experience in the financial services industry may have an advantage, but this role is open to talented individuals from diverse backgrounds.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Generous 401k match
• Paid parental leave
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong presence in the financial services industry. They value innovation and are committed to helping entrepreneurs succeed.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may oversee junior content creators and external partners

Work Arrangement: Fully remote, with the option to work from a home office or co-working space

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department
• Chance to mentor junior team members and external partners
• Opportunity to expand skills and knowledge in AI-driven content creation and strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO
• Remote work allows for flexibility and a better work-life balance
• Opportunity to work with a diverse, distributed team

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work independently

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills. Candidates should be comfortable working independently and collaborating with team members virtually.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• Portfolio review and creative challenge with the marketing team
• Final interview with the CMO and other key stakeholders

Key Assessment Areas:

• Creative problem-solving and strategic thinking
• Portfolio quality and storytelling abilities
• Communication and collaboration skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your best work, with a focus on branding and content strategy
• Be ready to discuss your creative process and how you approach content strategy
• Research Guidant Financial and be prepared to discuss how your skills and experiences align with the company's mission and values

ATS Keywords: AI-driven content strategy, multimedia content creation, brand identity, editorial calendar, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital media, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being reviewed by the hiring team.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (if applicable)

ASSUMPTION: Familiarity with these tools is essential for this role. Candidates should be comfortable learning and utilizing new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms
• Connection: Building connections matters
• Excellence: Flourish when stepping outside your comfort zone

Work Style:

• Collaborative and inclusive
• Innovative and forward-thinking
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, remote work environment?
• Are you comfortable working independently and taking initiative?
• Do you embrace change and view challenges as opportunities for growth?
• Are you committed to fostering an inclusive, collaborative workplace?

ASSUMPTION: Guidant Financial values candidates who align with their company values and work style. Assessing your fit with these aspects can help you determine if this role is the right fit for you.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working remotely and maintaining productivity without direct supervision
• Adapting to a dynamic, fast-paced work environment
• Staying updated with industry trends and best practices

ASSUMPTION: These challenges require strong time management, communication, and adaptability skills. Candidates should be prepared to address these challenges proactively and seek support when needed.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and integration with brand identity
• Similar roles in the industry may focus more on content creation or brand management independently
• Career path comparison: This role offers growth potential into leadership positions within the marketing department

ASSUMPTION: This role is distinct in its emphasis on AI-driven content strategy and integration with brand identity. Candidates should be prepared to discuss how their skills and experiences align with these unique aspects of the role.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch
• Creating visually striking assets for a rebranding campaign
• Managing an editorial calendar for a quarterly magazine and corresponding social media channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role. Candidates should be prepared to discuss their experiences with similar projects and how they approached them.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for AI-driven content strategy?
• How does this role collaborate with other departments, such as sales and product development?
• What are the key performance indicators (KPIs) for success in this role?
• How does Guidant Financial support the professional development and growth of its employees?
• What is the company's approach to work-life balance and remote work?

ASSUMPTION: These questions demonstrate your interest in the role and provide insight into the company's culture and priorities. Be prepared to ask thoughtful, relevant questions throughout the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare a portfolio showcasing your best work, with a focus on branding and content strategy
• Be ready to discuss your creative process and how you approach content strategy during the interview
• Follow up with the hiring manager within one week of submitting your application, expressing your interest in the role and any questions you may have

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.