Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy
• Creating engaging multimedia content
• Overseeing editorial calendar and brand consistency
• Collaborating with external partners
• Optimizing creative outputs using AI tools

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and proficiency in various design and content creation tools.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy

✅ Create visually striking content (videos, infographics, social posts, podcasts)

✅ Produce content using Adobe Creative Cloud, Canva, Figma, and WordPress

✅ Manage editorial calendar and ensure brand uniformity

✅ Collaborate with external creative partners and integrate AI tools

✅ Utilize brand research and audience insights to guide content strategy

✅ Optimize creative workflows and track content performance

✅ Lead video production, from scripting to final edits

ASSUMPTION: This role involves a mix of creative, strategic, and project management tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with SEO best practices
• Knowledge of analytics tools

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on role, experience level, and location)

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Competitive Salary
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks) and Paid Holidays (11)

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Final compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, they offer a full suite of funding options.
• Their mission is to empower entrepreneurs and support small business growth.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax, Payroll, and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on small business financing and growth.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the VP of Marketing

Work Arrangement: Fully remote, with availability in select states

Growth Opportunities:

• Potential career progression into a leadership role within the marketing department
• Chance to work on diverse projects and gain experience in various aspects of content strategy and branding
• Opportunity to collaborate with external partners and influence the company's brand identity

ASSUMPTION: This role offers growth opportunities through exposure to various projects, collaboration with external partners, and potential career progression within the marketing department.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for a flexible work-life balance
• Available in multiple states, providing options for candidates
• Opportunity to work with a diverse team spread across different time zones

Work Schedule: Full-time (40 hours/week), with flexibility for a remote work arrangement

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, with the opportunity to work with a diverse team spread across different time zones.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• Subsequent interviews with the hiring manager and other team members
• Final interview with the VP of Marketing

Key Assessment Areas:

• Portfolio review and creative problem-solving exercises
• Brand strategy and content planning discussions
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your design, video, and branding work
• Research Guidant Financial and be prepared to discuss how your skills and experiences align with their mission and values

ATS Keywords: AI-driven content strategy, multimedia content creation, brand identity, editorial calendar, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital media, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: The application process will focus on assessing the candidate's creative skills, strategic thinking, and cultural fit within the marketing department.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
• Analytics tools (e.g., Google Analytics, social media analytics)

ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used daily for content creation, editing, and management.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you
• Excellence: Flourish when stepping outside your comfort zone and have a thirst for knowledge

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy working independently?
• Are you comfortable collaborating with external partners and integrating AI tools into your workflow?
• Do you have a strong portfolio showcasing your design, video, and branding work, and are you eager to create innovative content for Guidant Financial?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence, seeking candidates who align with these values and can thrive in a remote work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Collaborating effectively with external partners and integrating AI tools
• Ensuring brand consistency across various content platforms and formats
• Keeping up with industry trends and best practices in content strategy and branding

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on AI-driven content strategy and multimedia content creation
• This role requires a strong creative background and proficiency in various design and content creation tools
• Career progression in this role may lead to leadership positions within the marketing department

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and multimedia content creation, requiring a strong creative background and proficiency in various design and content creation tools.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, utilizing AI tools to optimize outputs
• Creating a series of engaging social media posts and videos to promote a brand campaign
• Managing the editorial calendar for a company blog, ensuring brand consistency and SEO best practices

ASSUMPTION: These sample projects illustrate the diverse range of tasks and responsibilities in this role, from strategic planning to creative content production and management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Guidant Financial support the professional growth and development of its employees?
• What are the most significant challenges facing the company, and how can this role contribute to addressing them?
• How does Guidant Financial approach collaboration with external partners, and what role will this position play in those relationships?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These interview questions aim to provide insight into the company culture, team dynamics, and the specific expectations and challenges of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your design, video, and branding work
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.