Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adapting various content formats to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
• Leveraging data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a solid understanding of AI-driven content strategies.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Adapt various content formats (written copy, videos, infographics, podcasts) to fit different channels and optimize engagement.

✅ Serve as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution, while also overseeing external creative resources.

✅ Collaborate with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences, along with managing the content pipeline from ideation to placement.

✅ Leverage data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

✅ Stay updated on the most recent developments in AI, social media, and fintech, and creative toolsets to leverage this knowledge to improve our content.

✅ Assist with various brand, partner, or corporate initiatives as the marketing plan evolves.

✅ Take on other responsibilities as needed.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 5 years of experience in content placement, video editing, and branding

Required Skills:

• Exceptional writing skills (provide samples)
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure
• Experience with WordPress for posting articles (preferred)
• Background in video strategy, scripting, and editing (beneficial)
• Solid understanding of branding and the dynamics of social media
• Ability to thrive in an independent setting and work autonomously
• Commitment to fostering an inclusive workplace

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms
• Fluency in additional languages

ASSUMPTION: Given the remote nature of the role, strong communication and self-management skills are essential.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Competitive Salary
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11)

Working Hours: Full-Time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specializing in small business financing

Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and enterprise resources)

Founded: 2003 (Over 20 years of experience in the industry)

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, offering a full suite of funding options.
• Committed to empowering entrepreneurs and fostering an inclusive work environment.

Company Specialties:

• 401(k) business financing
• SBA small business loans
• Unsecured business loans
• Growth capital
• Other business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's focus on small business financing requires a strong understanding of the industry and its target audience.

📊 Role Analysis

Career Level: Senior (This role involves strategic decision-making, leadership, and mentoring)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may oversee junior content strategists or content creators.

Work Arrangement: Fully Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

Growth Opportunities:

• Potential career progression into a Director or VP of Marketing role
• Expansion of responsibilities based on company growth and success
• Opportunities to mentor junior team members and contribute to their professional development

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the impact the role can have on the company's success.

🌍 Location & Work Environment

Office Type: Fully Remote (Work from home)

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Working remotely allows for a flexible work-life balance
• Available states offer a mix of urban and rural environments, with varying cost of living and local amenities
• Working remotely may require self-motivation and strong communication skills to collaborate effectively with the team

Work Schedule: Full-Time (40 hours per week, with flexible hours and the ability to work independently)

ASSUMPTION: The fully remote work environment requires strong self-management skills and the ability to thrive in an independent setting.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Virtual interview with the hiring manager and/or team members
• Take-home assignment or presentation (if applicable)
• Final interview with senior leadership

Key Assessment Areas:

• Creativity and strategic thinking
• Writing and communication skills
• Understanding of AI-driven content strategies
• Branding and social media knowledge
• Data-driven decision-making and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide writing samples that demonstrate your exceptional writing skills
• Showcase your understanding of AI-driven content strategies and branding in your application materials

ATS Keywords: AI-driven content strategy, brand strategy, video editing, SEO, social media, creative writing, analytics, collaboration, adaptability, AI tools, content management, design tools, thought leadership, project management, communication, research

ASSUMPTION: Guidant Financial's application process is designed to assess candidates' skills and cultural fit, with a focus on creativity, strategic thinking, and strong communication skills.

🛠️ Tools & Technologies

• Content Management Systems (e.g., WordPress)
• AI-driven content tools (e.g., Copy.ai, Frase, or similar)
• Design tools (e.g., Adobe Creative Cloud, Canva, or similar)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar)
• Social media management platforms (e.g., Hootsuite, Buffer, or similar)
• Analytics tools (e.g., Google Analytics, SEMrush, or similar)

ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• How do you stay updated on the latest developments in AI, social media, and fintech, and how do you apply this knowledge to improve content strategies?
• Can you provide an example of a time when you had to adapt your content strategy to fit a new channel or audience, and what was the outcome?
• How do you ensure that your content maintains a cohesive narrative and reflects brand evolution, while also overseeing external creative resources?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees, seeking candidates who embody these qualities and contribute to a positive work environment.

⚠️ Potential Challenges

• Managing multiple content formats and channels effectively
• Balancing strategic planning with day-to-day content creation and management
• Keeping up with the latest developments in AI, social media, and fintech
• Working remotely and maintaining productivity in an independent setting
• Adapting to changes in brand strategy or marketing plan

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on AI-driven content strategies and thought leadership
• In the financial services industry, understanding the target audience and their unique needs is crucial for creating effective content
• Career progression in this role may involve moving into a Director or VP of Marketing position, with increased responsibilities and leadership opportunities

ASSUMPTION: This role offers unique challenges and opportunities compared to similar marketing roles, requiring a versatile skill set and strong industry knowledge.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including blog articles, videos, infographics, and social media posts
• Conducting a brand study and incorporating insights into a comprehensive thought leadership campaign
• Managing a team of content creators to produce high-quality materials that maintain a cohesive narrative and reflect brand evolution

ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative aspects of the role, showcasing the candidate's ability to manage projects and teams effectively.

❓ Key Questions to Ask During Interview

• Can you describe the current content strategy and how this role fits into the overall marketing plan?
• How does Guidant Financial support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Guidant Financial measure the success of its content strategies, and what metrics are most important to track?
• What is the team structure for the marketing department, and how does this role collaborate with other teams within the organization?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and their commitment to driving success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide writing samples that demonstrate your exceptional writing skills
• Prepare for a phone or video screen with the HR team, followed by a virtual interview with the hiring manager and/or team members
• If applicable, complete a take-home assignment or presentation and prepare for a final interview with senior leadership
• Follow up with the hiring team one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.