Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adapting various content formats to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
• Leveraging data-driven insights to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background who can balance data-driven decisions with innovative storytelling.

📋 Key Responsibilities

✅ Take charge of our AI-driven content strategy across all business channels, ensuring it harmonizes with our brand vision and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong project management skills to oversee the content pipeline and collaborate effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills, with samples of work available.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Ability to thrive in an independent setting and work autonomously.
• Commitment to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice.

Preferred Skills:

• Familiarity with Adobe Creative Cloud or similar design platforms.
• Experience with AI tools and platforms.
• Background in project management or similar roles.

ASSUMPTION: Candidates with a strong portfolio showcasing their creative writing and branding skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11 days)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in remote work arrangements.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship.

Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2003, with over two decades of experience in the industry.

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, offering a full suite of funding options.
• Committed to empowering entrepreneurs and supporting their success through customized funding solutions and educational resources.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's focus on small business financing and entrepreneurship offers a unique opportunity for candidates interested in supporting the growth of new ventures.

📊 Role Analysis

Career Level: Senior-level position, offering opportunities for leadership and strategic decision-making.

Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees external creative partners.

Work Arrangement: Fully remote, with the opportunity to work from home in select states across the US.

Growth Opportunities:

• Potential to expand the role's scope and responsibilities based on performance and company growth.
• Opportunities to mentor junior team members and contribute to the development of the marketing team.
• Career pathing and ongoing training to support professional development and growth within the organization.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and brand strategy.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work arrangement allows for flexibility and the ability to work from home or a preferred location within the available states.
• Opportunity to connect with entrepreneurs and small business owners across the country.
• Access to a diverse range of perspectives and experiences from working with a remote team.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to balance work and personal responsibilities.

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to maintain a healthy work-life balance while collaborating with a diverse and talented team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and skills-based interviews
• Final interview with the hiring manager

Key Assessment Areas:

• Candidates' understanding of Guidant Financial's brand and marketing strategies
• Candidates' ability to develop and execute a comprehensive content strategy
• Candidates' creative writing and storytelling skills
• Candidates' ability to work independently and manage multiple projects simultaneously

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include examples of your creative writing and branding work in your application materials.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in content strategy and brand management.

ATS Keywords: AI-driven content strategy, brand management, creative writing, video editing, SEO, content management, project management, thought leadership, digital marketing, collaboration, adaptability, data-driven insights, performance metrics, lead generation

ASSUMPTION: Guidant Financial's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the organization's needs.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress)
• Search engine optimization (SEO) tools
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Graphic design platforms (e.g., Adobe Creative Cloud)
• AI-driven content platforms (e.g., Copy.ai, Frase.io)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as Guidant Financial offers training and support to help employees develop their skills.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and self-motivated, with strong project management skills
• Collaborative and team-oriented, with strong communication skills
• Data-driven and analytical, with a focus on continuous improvement

Self-Assessment Questions:

• How do you stay up-to-date with the latest developments in AI, social media, and fintech, and creative toolsets?
• How do you balance data-driven insights with innovative storytelling in your content strategy?
• How do you ensure that your content maintains a cohesive narrative and reflects brand evolution?

ASSUMPTION: Guidant Financial's company culture values adaptability, connection, and excellence, with a focus on empowering employees to make an impact on the organization's success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously in a remote work environment
• Balancing the need for creativity and innovation with brand consistency and guidelines
• Keeping up with the latest developments in AI, social media, and fintech, and incorporating them into content strategies
• Ensuring that content resonates with diverse audiences across various channels and platforms

ASSUMPTION: These challenges can be overcome with strong project management skills, a commitment to continuous learning, and a focus on collaboration and communication.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategy and thought leadership in the small business financing industry.
• Industry-specific context: Guidant Financial's focus on small business financing offers a unique opportunity to work with entrepreneurs and support their growth and success.
• Career path comparison: This role offers opportunities for leadership and strategic decision-making, with potential for career growth and development within the organization.

ASSUMPTION: This role offers a unique blend of strategic thinking, creativity, and data-driven insights, with a focus on thought leadership and brand management in the small business financing industry.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for a new product launch, incorporating AI-driven insights and brand guidelines
• Creating a series of engaging video content that effectively communicates key brand messages and resonates with target audiences
• Managing a team of external creative partners to produce high-quality thought leadership articles and blog posts that align with SEO best practices and brand standards

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on strategic thinking, creativity, and data-driven insights.

❓ Key Questions to Ask During Interview

• How does Guidant Financial support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does Guidant Financial foster a culture of inclusivity and collaboration, and what initiatives are in place to support this?
• What opportunities are there for mentorship and knowledge-sharing within the marketing team and the organization as a whole?
• How does Guidant Financial approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?

ASSUMPTION: Asking these questions demonstrates a commitment to understanding the role, the team, and the organization, and shows a proactive approach to ensuring a successful fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.guidantfinancial.com/careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including examples of your creative writing and branding work.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in content strategy and brand management.
• If selected for an interview, be prepared to discuss your approach to AI-driven content strategy, thought leadership, and brand management.
• Follow up with the hiring manager within 48 hours after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.