Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to resonate with brand vision and creative ethos
• Crafting and customizing engaging multimedia content for various platforms
• Producing visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma
• Overseeing editorial calendar and ensuring brand uniformity across all content
• Collaborating with external creative partners and integrating AI tools to enhance outputs
• Optimizing creative workflows to deliver high-quality, design-focused thought leadership

ASSUMPTION: This role requires a strong background in design, video editing, and branding, with a portfolio demonstrating exceptional design, writing, and visual storytelling skills.

📋 Key Responsibilities

✅ Lead AI-driven content strategy, ensuring it aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content (videos, infographics, social posts, podcasts) for various platforms

✅ Produce visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma

✅ Oversee editorial calendar, managing content flow from initial idea to final publication

✅ Act as creative steward of the brand, ensuring uniformity and narrative coherence throughout all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and thrive in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Design, Communications, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing is highly valued
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

• Experience with AI-driven content creation tools
• Familiarity with SEO best practices
• Background in project management or agile methodologies

ASSUMPTION: Candidates with experience in a similar role or industry, as well as those with a strong portfolio showcasing their skills, will be highly competitive for this position.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on role, experience level, and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to educating clients on their options and creating customized funding solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on small business funding and a commitment to innovation and client education.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the VP of Marketing

Work Arrangement: Fully remote, with the option to work from a home office

Growth Opportunities:

• Potential career progression into a leadership role within the marketing department
• Opportunities to work on diverse projects and campaigns, expanding skillset and industry knowledge
• Access to ongoing training, career pathing, and supportive leaders, with over 30% of employees promoted in the last four years

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the marketing department.

🌍 Location & Work Environment

Office Type: Fully remote, with the option to work from a home office

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Available in 15 states, with a focus on providing remote work opportunities to a diverse range of candidates
• Guidant Financial is headquartered in Boise, Idaho, with a strong presence in the western United States
• The company offers flexible work arrangements, including high-speed internet connection and company-provided equipment

Work Schedule: Full-time (40 hours per week), with the option to work from a home office

ASSUMPTION: Guidant Financial's remote work policy allows for a flexible and inclusive work environment, catering to a diverse range of candidates and promoting work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Virtual interview with the hiring manager and/or team members
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• Portfolio and work samples demonstrating design, video editing, and branding skills
• Understanding of AI-driven content creation and digital content trends
• Ability to work independently and thrive in a remote environment
• Alignment with company values and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your portfolio or work samples, showcasing your design, video editing, and branding skills
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, creativity, and adaptability
• Research Guidant Financial's company culture and values to demonstrate your cultural fit and enthusiasm for the role

ATS Keywords: Content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital content trends, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (e.g., Copy.ai, Frase, Articoolo)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for this role. Candidates with experience using AI-driven content creation tools may have a competitive advantage.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow and bring others along on the journey
• Connection: Building connections matters, and elevating those around you leads to collective success
• Excellence: Flourish when stepping outside your comfort zone, with an unquenchable thirst for knowledge and continuous improvement

Work Style:

• Autonomous and self-driven, with the ability to work independently and manage time effectively
• Collaborative and team-oriented, with strong communication and interpersonal skills
• Adaptable and flexible, with a growth mindset and a willingness to learn and adapt to new tools and technologies

Self-Assessment Questions:

• Do you embrace change and view challenges as opportunities for growth?
• Are you able to work independently and manage your time effectively in a remote work environment?
• Do you have a strong portfolio demonstrating your design, video editing, and branding skills?
• Are you comfortable using AI-driven content creation tools and integrating them into your workflow?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees. Candidates who align with these values and demonstrate a strong work ethic, creativity, and adaptability will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to AI-driven content creation tools and integrating them into the workflow
• Ensuring brand consistency and uniformity across all content platforms
• Collaborating effectively with external creative partners and internal teams
• Keeping up with industry trends and best practices in digital content creation and branding

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other content strategy positions in its focus on multimedia content creation and AI-driven content strategy
• Guidant Financial's industry-specific context requires a strong understanding of small business financing and the financial services sector
• Career path comparison: This role offers growth opportunities into leadership positions within the marketing department

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and multimedia content creation, requiring a strong background in design, video editing, and branding.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, utilizing AI-driven content creation tools to optimize output and engagement
• Creating visually striking multimedia content for social media campaigns, showcasing the company's brand identity and values
• Managing video production for a series of thought leadership webinars, from scripting through to final edits

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, highlighting the importance of adaptability, creativity, and strong project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Guidant Financial support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Guidant Financial measure the success of its content strategy and multimedia content creation efforts?
• What are the most challenging aspects of working remotely for this role, and how does Guidant Financial support its remote employees?

ASSUMPTION: These interview questions are designed to provide insight into the company culture, team dynamics, and expectations for this role, helping candidates make an informed decision about their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your portfolio or work samples, showcasing your design, video editing, and branding skills
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, creativity, and adaptability
• Research Guidant Financial's company culture and values to demonstrate your cultural fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.