Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to align with brand vision and creative ethos
• Creating engaging multimedia content across various platforms, including videos, infographics, social posts, and podcasts
• Overseeing editorial calendar and ensuring brand consistency
• Collaborating with external creative partners and integrating AI tools to enhance outputs
• Igniting innovative storytelling on social media that embodies the dynamic brand identity

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and the ability to work independently in a remote environment.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that resonates with the brand vision and creative ethos

✅ Create visually striking assets using Adobe Creative Cloud, Canva, Figma, and other tools

✅ Oversee editorial calendar, managing content flow from initial idea to final publication

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content creation tools

ASSUMPTION: Candidates with a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills will be prioritized.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience level and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Generous 401k match
• Paid parental leave
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Small to mid-sized company, offering a close-knit team environment with opportunities for growth)

Founded: 2003 (Established company with a proven track record in the industry)

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to empowering entrepreneurs and supporting their success

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong focus on supporting small business owners and entrepreneurs.

📊 Role Analysis

Career Level: Senior (This role offers significant responsibility and the opportunity to make a substantial impact on the company's brand and content strategy)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may oversee junior content creators and designers

Work Arrangement: Fully remote with flexible work arrangements, allowing for a healthy work-life balance

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department
• Opportunities to expand skills and knowledge in content strategy, branding, and digital marketing
• Chance to work on high-impact projects and make a significant contribution to the company's success

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career advancement within the company.

🌍 Location & Work Environment

Office Type: Fully remote (No physical office required, allowing for a flexible work environment)

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Available in multiple states, allowing for a diverse candidate pool and the opportunity to work with a geographically distributed team
• No specific location requirements, enabling candidates to work from their preferred location within the available states
• Opportunity to work with a company that values diversity and inclusion, fostering a remote-friendly work environment

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, allowing for a healthy work-life balance

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from their preferred location within the available states, promoting a better work-life balance and increased flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Portfolio review and creative challenge
• Interview with the hiring manager and/or team members
• Final interview with the CMO

Key Assessment Areas:

• Portfolio and creative challenge submission
• Cultural fit and alignment with company values
• Problem-solving skills and strategic thinking
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a strong portfolio showcasing your design, video, and content creation skills
• Be ready to discuss your creative process, decision-making, and problem-solving skills during the interview
• Research the company and be prepared to discuss how your skills and experiences align with their mission and values

ATS Keywords: AI-driven content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital content trends, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative skills, strategic thinking, and cultural fit, with a strong emphasis on portfolio and creative challenge submissions.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (e.g., Copy.ai, Frase.io, Articoolo)

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and creative processes.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow
• Connection: Build connections that matter and elevate those around you
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Collaborative and inclusive, with a focus on fostering creativity and diverse perspectives
• Results-driven and focused on delivering high-quality, design-focused thought leadership
• Adaptable and open to feedback, with a willingness to learn and grow in a dynamic work environment

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy working independently?
• Are you comfortable collaborating with a geographically distributed team and external creative partners?
• Do you have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills?

ASSUMPTION: Candidates who align with Guidant Financial's company values and work style will be best suited for this role and the company's remote-friendly work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a dynamic and evolving content strategy driven by AI and market trends
• Collaborating effectively with external creative partners and integrating AI tools to enhance outputs
• Ensuring brand consistency across various platforms and mediums

ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and the ability to multitask and prioritize effectively.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategy and integration of AI tools to enhance outputs
• Industry-specific context: Financial Services, with a focus on supporting small business owners and entrepreneurs
• Career path comparison: This role offers significant responsibility and the opportunity to make a substantial impact on the company's brand and content strategy, with potential for advancement to a leadership role within the marketing department

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a strong focus on AI-driven content strategy and integration of AI tools to enhance outputs.

📝 Sample Projects

• Developing and executing an AI-driven content strategy for a major product launch, resulting in a 30% increase in engagement and a 20% increase in sales
• Creating a visually striking brand identity guide that unifies the company's visual language across all platforms and mediums, leading to a 15% increase in brand recognition and a 10% increase in customer satisfaction
• Managing a team of external creative partners to produce a series of high-quality video testimonials from satisfied customers, resulting in a 25% increase in customer referrals and a 15% increase in new business inquiries

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic content plans, create visually striking assets, and manage external creative partners to achieve exceptional results.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for AI-driven content strategy and how this role fits into that plan?
• How does the company support the professional growth and development of its employees, particularly in the marketing department?
• Can you provide examples of how the company has adapted to changes in the market and evolved its content strategy to remain competitive?
• How does the company foster a collaborative and inclusive work environment, particularly in a remote setting?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions will help the candidate better understand the company's long-term vision, growth opportunities, and expectations for success in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a strong portfolio showcasing your design, video, and content creation skills, highlighting your ability to develop and execute strategic content plans
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your ability to work independently and thrive in a remote environment
• Be prepared to discuss your creative process, decision-making, and problem-solving skills during the interview, as well as your alignment with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.