Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to enhance brand interaction
• Creating engaging multimedia content, including videos, infographics, and social media posts
• Overseeing the editorial calendar and ensuring brand consistency across platforms
• Collaborating with external creative partners and managing video production
• Analyzing content performance and leveraging insights to enhance creative strategies

ASSUMPTION: This role requires a strong background in design, video editing, and branding, with proficiency in relevant tools. The ideal candidate will have a proven track record in developing and executing successful content strategies.

📋 Key Responsibilities

✅ Lead AI-driven content strategy, ensuring it resonates with brand vision and creative ethos

✅ Craft and customize engaging multimedia content for various platforms

✅ Produce visually striking assets using tools such as Adobe Creative Cloud, Canva, and Figma

✅ Oversee the editorial calendar, managing content from initial idea to final publication

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaboratively work with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires strong project management skills, as well as the ability to work independently and thrive in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with analytics tools and brand studies

ASSUMPTION: A strong portfolio showcasing exceptional design, writing, and visual storytelling is essential for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on role, experience level, and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level marketing role with the given experience level and location flexibility.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Mid-sized company offering a stable and growing environment)

Founded: 2003 (With over two decades of experience in the industry)

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong reputation in the financial services industry, offering a stable and supportive work environment for employees.

📊 Role Analysis

Career Level: Senior (Offering opportunities for growth and leadership within the marketing department)

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior content creators and designers

Work Arrangement: Fully remote (Available in select states across the US)

Growth Opportunities:

• Potential to mentor junior team members and develop leadership skills
• Opportunities to expand knowledge in AI-driven content strategy and video production
• Career progression within the marketing department or broader organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on developing leadership and technical skills.

🌍 Location & Work Environment

Office Type: Fully Remote (With the option to work from home or a co-working space)

Office Location(s): Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Available in select states across the US, offering flexibility for candidates to live and work remotely
• Opportunity to work with a diverse, nationwide team of professionals
• Access to local resources and support networks within each available state

Work Schedule: Full-time (40 hours per week, with flexible hours and the ability to work independently)

ASSUMPTION: The fully remote work environment offers candidates the opportunity to maintain a healthy work-life balance and reduce commuting time.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• Interview with the Marketing Director
• Final interview with key stakeholders or team members
• Background check and offer extension

Key Assessment Areas:

• Portfolio and work samples showcasing design, video, and content creation skills
• Understanding of branding, social media dynamics, and digital content trends
• Ability to work independently and thrive in a remote environment
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Include a link to your portfolio or work samples showcasing your design, video, and content creation skills
• Tailor your application to demonstrate your understanding of the role and company
• Prepare questions to ask during the interview, focusing on the company's culture, growth opportunities, and work environment

ATS Keywords: AI-driven content strategy, multimedia content creation, brand consistency, video production, content performance analysis, remote work, marketing, branding, design, Adobe Creative Cloud, Canva, Figma, WordPress

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• Analytics tools (e.g., Google Analytics, social media analytics)
• Video production software (e.g., Final Cut Pro, Adobe Premiere Pro)

ASSUMPTION: Proficiency in the listed tools is required for this role, with the opportunity to learn and utilize new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Independent and self-motivated, with the ability to work remotely
• Collaborative and team-oriented, with strong communication skills
• Adaptable and flexible, with the ability to manage multiple projects and deadlines

Self-Assessment Questions:

• Do you thrive in a remote work environment and have the ability to manage your time effectively?
• Are you comfortable working with a diverse team of professionals and collaborating with external partners?
• Do you have a strong portfolio showcasing your design, video, and content creation skills, and are you committed to fostering an inclusive, collaborative workplace?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence, seeking candidates who align with these core values and can contribute to a positive, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced, dynamic industry with evolving trends and technologies
• Collaborating effectively with external creative partners and stakeholders
• Balancing the need for brand consistency with the desire for innovative, engaging content

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on AI-driven content strategy and video production
• This role offers significant growth opportunities for the right candidate, with a focus on developing leadership and technical skills
• Career progression within the marketing department or broader organization is possible, with opportunities to expand knowledge and take on new challenges

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and video production, offering candidates the opportunity to work at the intersection of marketing, branding, and technology.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including multimedia content and video assets
• Creating a visually striking brand guide that showcases the company's unique identity and values
• Managing the production of a series of videos that tell the company's story and highlight its commitment to small business success

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and content creation to video production and project management.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does Guidant Financial support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how does it support remote employees?
• How does Guidant Financial measure the success of its content strategy, and what key performance indicators (KPIs) are used to track progress?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, while also providing valuable insights into the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills, including your portfolio and work samples
• Prepare questions to ask during the interview, focusing on the company's culture, growth opportunities, and work environment
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.