Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy and brand identity
• Crafting engaging multimedia content for various platforms
• Overseeing editorial calendar and ensuring brand consistency
• Collaborating with external creative partners and internal teams
• Analyzing content performance and adapting strategies accordingly

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and proficiency in design and video editing tools. The ideal candidate will have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content, including videos, infographics, social posts, and podcasts

✅ Design visually striking assets using tools such as Adobe Creative Cloud, Canva, and Figma

✅ Manage editorial calendar, from initial idea to final publication

✅ Serve as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the brand's dynamic identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, adhering to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of video concepts and manage production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a strong understanding of branding, social media dynamics, and digital content trends. The ideal candidate will be able to work independently, take initiative, and thrive in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing (highly valued)
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

• Experience with AI-driven content strategy
• Familiarity with SEO best practices
• Knowledge of project management tools

ASSUMPTION: While not explicitly stated, experience with AI-driven content strategy and familiarity with SEO best practices would be beneficial for this role. Additionally, knowledge of project management tools could help streamline workflows and improve overall efficiency.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Generous 401k match
• Paid parental leave
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with similar responsibilities. The benefits listed are based on the information provided in the job description and may be subject to change or confirmation from the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on small business financing

Company Size: 51-200 employees (according to LinkedIn)

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• Offers a full suite of funding options, including 401(k) business financing, SBA small business loans, unsecured business loans, and other business services
• An industry leader in innovative business and franchise funding, working with new and existing business owners to educate them on their options and create customized funding solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on small business financing. Their mission is to help entrepreneurs nationwide achieve success in their small business ventures by providing innovative funding solutions and the latest technology to assist them in starting and growing their businesses.

📊 Role Analysis

Career Level: Senior-level marketing role, reporting directly to the Marketing Director

Reporting Structure: This role does not have direct reports but will collaborate with various internal teams and external creative partners

Work Arrangement: Fully remote, with flexible work arrangements and the option to work from a designated home office

Growth Opportunities:

• Potential career progression within the marketing department or related fields
• Opportunities to lead and mentor junior team members as the team grows
• Chance to make a significant impact on the company's brand and content strategy

ASSUMPTION: This role offers numerous growth opportunities for the right candidate, including career progression, leadership development, and the chance to make a significant impact on the company's brand and content strategy.

🌍 Location & Work Environment

Office Type: Fully remote, with the option to work from a designated home office

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Working remotely allows for a flexible work-life balance and the ability to work from various locations within the approved states
• The company operates in the financial services industry, with a focus on small business financing
• The role requires a strong understanding of branding, social media dynamics, and digital content trends, as well as proficiency in design and video editing tools

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: Working remotely in this role offers a high degree of flexibility and the ability to work from various locations within the approved states. The company's focus on small business financing and the role's requirements for strong branding and content creation skills make this an attractive opportunity for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Virtual interview with the Marketing Director
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Creativity and strategic thinking
• Portfolio and work samples
• Branding and content strategy knowledge
• Technical proficiency in design and video editing tools
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your design, writing, and visual storytelling skills
• Be ready to discuss your approach to AI-driven content strategy and how you've leveraged analytics and brand studies in previous roles
• Research Guidant Financial's company culture and mission to demonstrate your alignment with their values

ATS Keywords: AI-driven content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media dynamics, digital content trends, collaboration, innovation, design

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's creativity, strategic thinking, and technical proficiency in design and video editing tools. Demonstrating a strong understanding of branding, content strategy, and AI-driven content creation will be crucial for success in this role.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Canva
• Figma
• WordPress
• AI-driven content strategy tools (specific tools not mentioned)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the marketing and branding field. Familiarity with AI-driven content strategy tools would be beneficial but is not explicitly required.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms
• Connection: Building connections matters
• Excellence: Flourish when stepping outside your comfort zone

Work Style:

• Remote work with flexible hours
• Collaborative and inclusive team environment
• Focus on innovation and continuous learning

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working independently and taking initiative?
• Do you embrace change and view challenges as opportunities for growth?
• Are you committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees. The ideal candidate for this role will be comfortable working remotely, embrace change, and be committed to fostering an inclusive, collaborative workplace.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• The role may involve tight deadlines and managing multiple projects simultaneously
• Collaborating with external creative partners and internal teams may present unique communication and coordination challenges
• Keeping up with the latest design and video editing trends and tools may require continuous learning and adaptation

ASSUMPTION: While this role offers numerous benefits and growth opportunities, it also presents several challenges that the ideal candidate will need to navigate successfully. Strong self-motivation, time management skills, and the ability to adapt to change will be crucial for success in this role.

📈 Similar Roles Comparison

• This role is similar to a Senior Content Strategist or Brand Manager position, with a focus on multimedia content creation and AI-driven strategy
• Unlike related roles, this position requires a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills
• Career progression in this role may lead to opportunities in marketing management, brand strategy, or related fields

ASSUMPTION: This role is similar to a Senior Content Strategist or Brand Manager position, with a unique focus on multimedia content creation and AI-driven strategy. The ideal candidate will have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills, as well as a solid understanding of branding, social media dynamics, and digital content trends.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch
• Creating visually striking multimedia content for a rebranding campaign
• Managing the editorial calendar for a company blog, ensuring brand consistency and SEO optimization

ASSUMPTION: These sample projects are intended to provide insight into the types of responsibilities and initiatives the ideal candidate might encounter in this role. Familiarity with AI-driven content strategy, multimedia content creation, and editorial calendar management will be crucial for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to AI-driven content strategy and how this role will contribute to its development?
• How does the marketing team collaborate with other departments, such as sales and product development, to ensure brand consistency and alignment?
• What opportunities are there for professional growth and development within the marketing department or related fields?
• How does the company support work-life balance and employee well-being in a remote work environment?
• Can you provide examples of how the company has adapted to change and embraced innovation in the past?

ASSUMPTION: These key questions are designed to help the candidate better understand the company's approach to AI-driven content strategy, branding, and professional development. They also provide insight into the company's culture, values, and commitment to employee well-being and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your design, writing, and visual storytelling skills
• Be ready to discuss your approach to AI-driven content strategy and how you've leveraged analytics and brand studies in previous roles
• Research Guidant Financial's company culture and mission to demonstrate your alignment with their values
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.