Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy
• Creating engaging multimedia content
• Overseeing editorial calendar and brand consistency
• Collaborating with external creative partners
• Optimizing creative workflows and enhancing thought leadership

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and experience managing content and brand strategy.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create visually striking multimedia content (videos, infographics, social posts, podcasts) using tools like Adobe Creative Cloud, Canva, and Figma

✅ Manage editorial calendar, from initial idea to final publication

✅ Serve as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of video concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a strong understanding of branding, social media dynamics, and digital content trends, as well as the ability to work independently and thrive in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently and thrive in a remote environment

Preferred Skills:

• Experience with AI-driven content strategy
• Familiarity with SEO best practices
• Strong project management skills

ASSUMPTION: Candidates with a diverse portfolio showcasing exceptional design, writing, and visual storytelling skills will be highly valued.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Generous 401k match
• Paid parental leave
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with the given experience level and location flexibility.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps small business owners secure funding to start, buy, or grow their businesses
• Offers a full suite of funding options, including 401(k) business financing, SBA small business loans, and unsecured business loans
• Committed to empowering entrepreneurs and employees to have a meaningful impact on both clients and their own careers

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on small business funding and empowering entrepreneurs.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Fully remote, with availability in select states across the US

Growth Opportunities:

• Potential career progression into leadership or management roles within the marketing department
• Opportunities to expand skills and knowledge in AI-driven content strategy and innovative creative strategy
• Chance to work with a diverse range of external creative partners and internal teams

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Available in select states across the US

Geographic Context:

• Remote work allows for a flexible work-life balance
• Available in multiple states, providing location flexibility
• Opportunity to work with a diverse, remote team

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work from home

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from the comfort of their home office, with high-speed internet connection required.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the CMO

Key Assessment Areas:

• Portfolio review and creative problem-solving
• Branding and content strategy knowledge
• Communication and collaboration skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio showcasing your design, writing, and visual storytelling skills
• Be prepared to discuss your approach to AI-driven content strategy and innovative creative strategy
• Follow up with the hiring manager after your interview to express your enthusiasm for the role

ATS Keywords: AI-driven content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media dynamics, digital content trends, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Canva
• Figma
• WordPress
• AI-driven content strategy tools

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms
• Connection: Building connections matters
• Excellence: Flourish when stepping outside your comfort zone

Work Style:

• Collaborative and inclusive
• Focused on continuous learning and improvement
• Committed to empowering entrepreneurs and employees

Self-Assessment Questions:

• How do you embody the company values of adaptability, connection, and excellence in your work?
• How do you approach building connections and fostering collaboration in a remote work environment?
• What steps do you take to ensure your work aligns with the company's mission and brand identity?

ASSUMPTION: Candidates who demonstrate a strong fit with Guidant Financial's company values and work style will be highly valued.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced, dynamic work culture
• Balancing creative and strategic responsibilities
• Collaborating effectively with external creative partners and internal teams

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on AI-driven content strategy and innovative creative strategy
• Requires a strong background in design, video editing, and branding, with a portfolio showcasing exceptional skills
• Offers significant growth opportunities and the chance to make a substantial impact on the company's marketing efforts

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and innovative creative strategy, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing an AI-driven content strategy for a product launch campaign
• Creating visually striking multimedia content for social media platforms, optimizing for engagement and reach
• Managing the editorial calendar for a brand's blog and ensuring brand consistency across all published content

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic, creative, and tactical nature of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does Guidant Financial support the professional growth and development of its employees?
• What is the company's approach to AI-driven content strategy, and how can this role contribute to its success?
• How does the company foster a collaborative and inclusive work environment in a fully remote setting?

ASSUMPTION: Asking thoughtful, insightful questions during the interview can help demonstrate your interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio showcasing your design, writing, and visual storytelling skills
• Prepare for your interview by researching Guidant Financial and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your enthusiasm for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.