Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy and brand identity
• Creating engaging multimedia content across various platforms
• Collaborating with external partners and internal teams
• Optimizing creative workflows and content performance

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and proficiency in various design and content creation tools.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content (videos, infographics, social posts, podcasts) for multiple platforms

✅ Design visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma

✅ Manage editorial calendar and ensure brand consistency across all content

✅ Collaborate with external creative partners and integrate AI tools to enhance outputs

✅ Conduct brand research and use audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership

✅ Develop innovative storytelling strategies for social media that embody brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, adhering to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead video production from scripting to final edits

✅ Track content performance and leverage insights to enhance creative strategies and impact

ASSUMPTION: This role involves a mix of creative, strategic, and project management tasks, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing (highly valued)
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace

Preferred Skills:

• Experience with AI-driven content creation tools
• Familiarity with SEO best practices

ASSUMPTION: Candidates should have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11)

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Mid-size)

Founded: 2003

Company Description:

• Guidant Financial helps entrepreneurs secure small business funding to start, buy, or grow a business
• Offers a full suite of funding options, including 401(k) business financing, SBA loans, and unsecured business loans
• Committed to empowering employees and fostering a collaborative work environment

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax, Payroll, and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is an established company with a strong focus on empowering entrepreneurs and fostering employee growth.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the VP of Marketing

Work Arrangement: Fully Remote (Available in select states)

Growth Opportunities:

• Potential career progression into leadership or management roles within the Marketing department
• Opportunities to learn and develop skills in AI-driven content creation and strategy
• Chance to work with a diverse range of internal and external teams

ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for flexibility and a better work-life balance
• Available in multiple states, providing opportunities for candidates across the US
• Working remotely requires strong self-motivation and time management skills

Work Schedule: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from the comfort of their home, with the expectation of maintaining a consistent work schedule and meeting performance expectations.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Hiring Manager
• Virtual interview with the Marketing team
• Final interview with the VP of Marketing

Key Assessment Areas:

• Creative and strategic thinking
• Portfolio and work samples
• Problem-solving and adaptability
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your best design, video, and content creation work
• Research Guidant Financial and be prepared to discuss how your skills and experiences align with the company's mission and values

ATS Keywords: AI-driven content strategy, brand identity, multimedia content, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media dynamics, digital content trends

ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their understanding of the role and company.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (if applicable)

ASSUMPTION: Applicants should be proficient in the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you
• Excellence: Flourish outside your comfort zone and have a thirst for knowledge

Work Style:

• Self-motivated and able to work independently in a remote environment
• Collaborative and able to work effectively with internal and external teams
• Adaptable and able to thrive in a dynamic, growing organization

Self-Assessment Questions:

• Do you embrace change and view challenges as opportunities for growth?
• Are you able to work independently and maintain a consistent work schedule in a remote environment?
• Do you thrive in a collaborative work environment and enjoy elevating those around you?

ASSUMPTION: Applicants should assess their fit with the company's values and work style, and be prepared to discuss their alignment during the interview process.

⚠️ Potential Challenges

• Working remotely requires strong self-motivation and time management skills
• Balancing multiple projects and deadlines in a fast-paced, dynamic environment
• Adapting to changes in priorities and workflows as the company grows and evolves
• Managing external creative partners and ensuring brand consistency across all content

ASSUMPTION: Applicants should be aware of the potential challenges associated with remote work and a dynamic, growing organization, and be prepared to discuss their strategies for overcoming these obstacles.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and integration with brand identity
• Similar roles may include Content Strategist, Brand Manager, or Multimedia Content Creator, but may not emphasize AI-driven strategy or brand integration
• Career progression may include roles such as Marketing Manager, Director of Marketing, or other leadership positions within the Marketing department

ASSUMPTION: Applicants should research similar roles and be prepared to discuss how this role differs and aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and executing an AI-driven content strategy for a new product launch
• Creating a visually striking and engaging multimedia campaign to promote a company event or initiative
• Managing the editorial calendar and ensuring brand consistency across all content platforms for a quarterly report

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they align with the responsibilities and requirements of this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and priorities for this role?
• How does this role collaborate with other departments and external partners?
• What are the most significant challenges facing the Marketing department, and how can this role address them?
• What opportunities are there for professional growth and development within the Marketing department and the broader organization?
• How does Guidant Financial support work-life balance for remote employees?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their understanding of the role, the company, and their career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your best design, video, and content creation work
• Follow up with the Hiring Manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.