Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to resonate with brand vision and creative ethos
• Crafting and customizing engaging multimedia content for various platforms
• Overseeing editorial calendar and managing content flow from ideation to publication
• Acting as the creative steward of the brand, ensuring uniformity and narrative coherence
• Collaborating with and leading external creative partners to enhance outputs using AI tools
• Optimizing creative workflows to deliver high-quality, design-focused thought leadership

ASSUMPTION: This role requires a strategic mindset, strong design and storytelling skills, and proficiency in various creative tools to succeed.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create visually striking and engaging multimedia content, including videos, infographics, social posts, and podcasts

✅ Utilize tools such as Adobe Creative Cloud, Canva, Figma, and WordPress to produce high-quality assets

✅ Oversee editorial calendar and manage content flow from initial idea to final publication

✅ Ensure brand consistency and narrative coherence across all content platforms

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead video production, from scripting to final edits, to support product launches and campaigns

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and performance analysis to drive brand engagement and growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI tools for content enhancement

ASSUMPTION: Candidates with a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)
• Flexible work arrangements with company-provided equipment
• Wellness initiatives and company sporting events
• Empowering equity and inclusion

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level marketing role with remote work arrangements. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically small business financing

Company Size: 51-200 employees (Mid-sized, offering a stable and growing environment)

Founded: 2003 (Over 20 years of experience in the industry)

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to empowering entrepreneurs and employees alike, fostering a collaborative and inclusive work environment

Company Specialties:

• 401(k) business financing
• SBA small business loans
• Unsecured business loans
• Growth capital and other business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's extensive experience and comprehensive funding options make it an attractive employer for candidates seeking stability and growth in the financial services industry.

📊 Role Analysis

Career Level: Senior (Requires strategic thinking, leadership, and expertise in content and branding)

Reporting Structure: This role reports directly to the Chief Marketing Officer and may oversee external creative partners

Work Arrangement: Fully remote, with flexible work arrangements and company-provided equipment

Growth Opportunities:

• Potential career advancement within the marketing department or other areas of the organization
• Opportunities to lead and mentor junior team members as the team grows
• Chance to make a significant impact on the company's brand and growth through innovative content strategies

ASSUMPTION: This role offers ample opportunities for professional growth and development within a stable and expanding organization.

🌍 Location & Work Environment

Office Type: Fully remote (Work from home with a designated workspace)

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for a better work-life balance and the ability to live in various locations within the approved states
• Access to a diverse range of cultural, recreational, and professional opportunities depending on the chosen location
• Opportunities to connect with other remote team members and collaborate on projects

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to live and work in various locations within the approved states, providing a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Portfolio review and in-depth discussion of creative approach and strategy
• Final interview with the Chief Marketing Officer to discuss career goals and fit within the organization

Key Assessment Areas:

• Creativity and innovation in content strategy and design
• Strategic thinking and ability to align content with brand vision
• Technical proficiency in relevant creative tools and platforms
• Communication and collaboration skills, both internal and external

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work, demonstrating your design, writing, and visual storytelling skills
• Be ready to discuss your creative process, strategic approach, and how you stay up-to-date with digital content trends

ATS Keywords: AI-driven content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital content trends, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: Guidant Financial's interview process focuses on assessing candidates' creative skills, strategic thinking, and cultural fit to ensure a strong match for the role and the organization.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, etc.)
• Canva
• Figma
• WordPress
• AI tools for content enhancement (as needed)

ASSUMPTION: Proficiency in the listed tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Collaborative and inclusive, with a focus on team success and growth
• Adaptable and open to change, with a willingness to learn and improve
• Results-driven, with a strong commitment to excellence and continuous learning

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with a distributed team?
• Are you comfortable with change and adaptable to new tools and processes?
• Do you have a strong desire to learn and grow professionally, both personally and within the organization?

ASSUMPTION: Guidant Financial values candidates who align with their core values and work style, fostering a collaborative and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Staying up-to-date with digital content trends and AI tools for content enhancement
• Balancing creative vision with brand guidelines and stakeholder expectations
• Collaborating effectively with external creative partners and internal teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on AI-driven content strategy and integration with AI tools
• Guidant Financial's mid-sized structure offers a stable and growing environment with ample opportunities for professional development
• Career progression may include leadership roles within the marketing department or other areas of the organization

ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and performance analysis, setting it apart from other marketing positions.

📝 Sample Projects

• Developing and executing an AI-driven content strategy for a product launch campaign
• Creating a visually striking and engaging multimedia content series to enhance brand awareness
• Managing the editorial calendar and content flow for a rebranding initiative

ASSUMPTION: These sample projects demonstrate the strategic, creative, and organizational skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for content strategy and how this role fits into that plan?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What are the most significant challenges facing the brand, and how can this role address them?
• How does Guidant Financial support the professional growth and development of its employees?
• What is the company's approach to work-life balance and employee well-being in a remote work environment?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the work environment, ensuring a strong fit and informed decision-making.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work, demonstrating your design, writing, and visual storytelling skills
• Be ready to discuss your creative process, strategic approach, and how you stay up-to-date with digital content trends during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.