Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to resonate with brand vision and creative ethos.
• Crafting and customizing engaging multimedia content for various platforms.
• Producing visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma.
• Overseeing a strategic editorial calendar and managing content flow.
• Acting as the creative steward of the brand, ensuring uniformity and narrative coherence.
• Collaborating with and leading external creative partners to enhance outputs using AI tools.
• Optimizing creative workflows to deliver high-quality, design-focused thought leadership.
• Igniting innovative storytelling on social media that embodies the dynamic brand identity.
• Supporting product launches and campaigns through integrated, visually captivating content strategies.

ASSUMPTION: This role requires a strong creative background with a focus on design, video editing, and branding. The ideal candidate will have a proven track record in developing and executing successful content strategies.

📋 Key Responsibilities

✅ Lead AI-driven content strategy to align with brand vision and creative ethos.

✅ Craft and customize engaging multimedia content for various platforms, including videos, infographics, social posts, and podcasts.

✅ Produce visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma, and WordPress.

✅ Oversee a strategic editorial calendar, managing the flow of content from initial idea to final publication.

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content.

✅ Collaborate with and lead external creative partners, effectively integrating AI tools to enhance outputs.

✅ Utilize brand research and audience insights to guide content strategy and visual approach.

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership.

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity.

✅ Support product launches and campaigns through integrated, visually captivating content strategies.

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines.

✅ Collaboratively work with external designers and social media teams to maintain visual harmony.

✅ Lead the development of concepts and manage video production, from scripting through to final edits.

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact.

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling.

ASSUMPTION: The role requires a high level of creativity, strategic thinking, and project management skills to oversee the content strategy and ensure brand consistency across all platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proven expertise in content strategy, brand identity, and visual storytelling
• Proficiency with Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI tools for content enhancement

ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills. They should be comfortable working remotely and collaborating with a distributed team.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Competitive Salary
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11 days)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with 5+ years of experience. The benefits package is competitive and designed to support employees' well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, they work with new and existing business owners to educate them on their options and create customized funding solutions.
• They offer a full suite of funding options, including 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on providing funding solutions for small businesses and entrepreneurs.

📊 Role Analysis

Career Level: Senior-level role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may oversee a team of content creators and strategists

Work Arrangement: Fully remote work with the option to work from home or a co-working space

Growth Opportunities:

• Potential to grow into a leadership role, overseeing a team of content creators and strategists
• Opportunities to expand skills and knowledge in content strategy, branding, and digital marketing
• Chance to work on high-impact projects that support the company's mission to empower entrepreneurs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and make a meaningful impact on the company's content strategy.

🌍 Location & Work Environment

Office Type: Fully remote, with the option to work from home or a co-working space

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Guidant Financial operates in multiple states, allowing for a diverse and distributed workforce
• Working remotely offers flexibility and the opportunity to live and work in various locations
• The company's headquarters are in Boise, Idaho, with additional offices in other states

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote work arrangement offers flexibility and the opportunity to live and work in various locations, with the support of a well-established company and a diverse team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Video interview with the hiring manager and/or team members
• Skills assessment or case study presentation
• Final interview with the CMO or another senior leader

Key Assessment Areas:

• Creativity and strategic thinking
• Portfolio and work samples
• Branding and content strategy knowledge
• Communication and collaboration skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience in content strategy, branding, and design
• Prepare a portfolio showcasing your best work, including examples of your content strategy, branding, and design skills
• Be ready to discuss your approach to AI-driven content strategy and how you've leveraged AI tools in previous roles
• Research Guidant Financial and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Content Strategy, Brand Identity, Visual Storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, Video Editing, Social Media, Digital Content Trends, Creative Strategy, SEO, Analytics, Collaboration, Innovation, Design

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' creativity, strategic thinking, and relevant experience in content strategy, branding, and design.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Canva
• Figma
• WordPress
• AI-driven content strategy tools (e.g., Frase, Copy.ai, etc.)

ASSUMPTION: The ideal candidate will have experience with the listed tools and be comfortable learning and integrating new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms
• Connection: Building connections matters
• Excellence: Flourish when stepping outside your comfort zone

Work Style:

• Collaborative and inclusive team environment
• Focus on innovation and continuous learning
• Support for work-life balance and flexible scheduling

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with a distributed team?
• Are you comfortable embracing change and adapting to new tools and strategies?
• Do you have a strong portfolio demonstrating your creative skills and strategic thinking in content strategy and branding?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees. The ideal candidate will be comfortable working remotely, embracing change, and demonstrating strong creative and strategic skills.

⚠️ Potential Challenges

• Managing a remote team and ensuring brand consistency across various platforms
• Keeping up with the latest trends and best practices in content strategy, branding, and design
• Balancing multiple projects and deadlines in a fast-paced, dynamic environment
• Adapting to changes in the company's content strategy and brand identity

ASSUMPTION: The role presents unique challenges that require strong project management skills, adaptability, and a keen eye for detail to ensure brand consistency and high-quality content across all platforms.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and integration of AI tools to enhance outputs
• Compared to other content strategy roles, this position offers a higher level of creative control and the opportunity to shape the company's brand identity
• Career progression in this role may lead to leadership opportunities, overseeing a team of content creators and strategists

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with a focus on AI-driven content strategy and the opportunity for career growth and leadership development.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including multimedia content and social media campaigns
• Creating a brand style guide and ensuring consistent visual identity across all platforms
• Managing a team of content creators to produce high-quality, on-brand content for various channels

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide examples of their creative and strategic approach to content strategy and branding.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to AI-driven content strategy and how this role fits into that vision?
• How does the team collaborate and ensure brand consistency across various platforms and channels?
• What are the biggest challenges facing the content team, and how can this role help address them?
• What opportunities are there for growth and professional development in this role?
• How does the company support work-life balance and flexible scheduling for remote employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience in content strategy, branding, and design
• Prepare a portfolio showcasing your best work, including examples of your content strategy, branding, and design skills
• Be ready to discuss your approach to AI-driven content strategy and how you've leveraged AI tools in previous roles
• Research Guidant Financial and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.