Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy and creative direction
• Crafting engaging multimedia content for various platforms
• Overseeing editorial calendar and ensuring brand consistency
• Collaborating with external partners and internal teams
• Optimizing creative workflows and enhancing thought leadership

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and proficiency in design and video editing tools.

📋 Key Responsibilities

✅ Lead AI-driven content strategy and creative direction

✅ Craft and customize engaging multimedia content (videos, infographics, social posts, podcasts)

✅ Produce visually striking assets using Adobe Creative Cloud, Canva, Figma, and WordPress

✅ Oversee strategic editorial calendar and manage content flow

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and collaboratively in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace

Preferred Skills:

• Experience with AI-driven content creation tools
• Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary depending on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing

Company Size: 51-200 employees (Mid-sized)

Founded: 2003, with a strong track record of growth and stability

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• Offers a full suite of funding options, including 401(k) business financing, SBA loans, and unsecured business loans
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is an established company with a strong reputation in the small business financing industry, offering a stable and supportive work environment for its employees.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Vice President of Marketing

Work Arrangement: Fully remote, with the option to work from home or a co-working space

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand skills and expertise in content strategy and branding
• Career progression within the marketing department or broader organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts and brand identity.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Available in select states across the US

Geographic Context:

• Remote work allows for a flexible lifestyle and the ability to work from various locations
• Available in states with a lower cost of living, offering potential savings on housing and other expenses
• Opportunity to connect with a diverse team spread across multiple states

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work asynchronously

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to maintain a healthy work-life balance and enjoy the benefits of a flexible work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• Virtual interview with the hiring manager and/or team members
• Take-home assignment or case study to assess creative and strategic skills
• Final interview with senior leadership

Key Assessment Areas:

• Creativity and design skills
• Strategic thinking and problem-solving
• Communication and collaboration skills
• Adaptability and cultural fit

Application Tips:

• Highlight relevant experience and achievements in your resume and cover letter
• Include a link to your portfolio, showcasing your design, video, and content creation skills
• Tailor your application to demonstrate your understanding of Guidant Financial's mission and values
• Prepare questions to ask during the interview, focusing on the company's culture, growth opportunities, and expectations for the role

ATS Keywords: Content strategy, brand identity, multimedia content, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital content trends, creative workflows, thought leadership, AI-driven content creation

ASSUMPTION: Guidant Financial's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (as needed)

ASSUMPTION: Candidates should be proficient in the listed tools and open to learning and integrating new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms
• Connection: Building connections matters
• Excellence: You flourish when stepping outside your comfort zone

Work Style:

• Collaborative and inclusive
• Results-driven and innovative
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with a diverse team?
• Are you comfortable with change and open to adapting your approach based on feedback and new information?
• Do you have a strong work ethic and a commitment to delivering high-quality results?

ASSUMPTION: Guidant Financial values candidates who are adaptable, collaborative, and committed to delivering excellence in their work.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced and ever-changing industry
• Ensuring brand consistency across various platforms and content types
• Collaborating effectively with external partners and internal teams

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and creative direction within the small business financing industry
• Similar roles in other industries may have a broader focus on content marketing or require less strategic thinking and more tactical execution
• Career progression may involve moving into a leadership role or specializing in a specific aspect of content strategy or branding

ASSUMPTION: This role offers a unique opportunity to make a significant impact on a growing company's brand identity and marketing efforts.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch
• Creating a visually striking and engaging social media campaign to promote a company event
• Producing a series of videos showcasing customer success stories and testimonials

ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative challenges this role may involve.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does Guidant Financial support the professional growth and development of its employees?
• What is the company's approach to remote work and collaboration?
• How does the company measure the success of its content and branding efforts?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company's culture, and the expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your design, video, and content creation skills
• Prepare for a phone or video screen with the HR team, followed by virtual interviews with the hiring manager and/or team members
• Complete a take-home assignment or case study to assess your creative and strategic skills
• Prepare questions to ask during the final interview with senior leadership

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.