Senior Content & Brand Strategist - Destination & Place Marketing

🚀 Job Overview

TOPOSOPHY is seeking a strategic storyteller who can craft engaging, high-impact narratives for destination and place branding. This role goes beyond traditional content creation, as the successful candidate will shape how destinations, governments, and industries engage with TOPOSOPHY's work through storytelling, destination marketing, and place branding across multiple platforms.

📋 Key Responsibilities

• ✅ Develop brand messaging, narratives, and storytelling frameworks for cities, regions, and cultural districts.
• ✅ Write reports, blogs, naming concepts, manifestos, podcasts, video scripts, and event narratives that elevate places, destinations, and cultural experiences.
• ✅ Produce compelling content for major events and festivals, including Dine Athens Restaurant Week, Taste of Athens, and Stay in Athens Hotel Week.
• ✅ Write and edit white papers, research reports, and C-level presentations that shape tourism, urban strategy, and economic development discussions.
• ✅ Work closely with researchers, designers, strategists, and marketing teams to develop multi-dimensional, insight-driven narratives.
• ✅ Expand Toposophy's presence on LinkedIn, Instagram, TikTok, and industry-specific platforms, engaging global destination marketers, policymakers, and cultural leaders.
• ✅ Develop brand names, taglines, and voice guides for new city districts, hospitality brands, cultural projects, and major developments.
• ✅ Own the editorial calendar, ensuring content aligns with campaign launches, marketing goals, and event timelines.
• ✅ Optimize for AI-powered search (Google SGE), predictive analytics, and structured content to maximize engagement and visibility.
• ✅ Leverage AI-powered tools (ChatGPT, DeepSeek, Grammarly) to scale and personalize content where appropriate.

🎯 Required Qualifications

💰 Compensation & Benefits

🔍 Company Context

Industry Position: TOPOSOPHY is a leading consultancy that redefines the future of places and experiences for destinations, cities, and businesses. They have expertise in place branding, tourism strategy, urban development, sustainability, and cultural innovation.

Company Size: Not specified

Company Stage: Based on the range of services and global clientele, TOPOSOPHY appears to be an established, growth-stage company.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports directly to the CEO

Team Size/Composition: The successful candidate will collaborate closely with researchers, designers, strategists, and marketing teams, suggesting a larger, multidisciplinary team structure.

Growth Opportunities: As a senior-level role, there may be potential for career advancement into more strategic leadership positions within the company.

🌍 Location & Work Environment

Office Type: Hybrid, with the ability to work remotely when needed

Geographic Context: London is a global hub for marketing, tourism, and urban development, providing the successful candidate with exposure to a diverse range of clients and projects.

Work Schedule: Typical full-time hours, with some flexibility to accommodate remote work arrangements.

Regional Considerations: London is a cosmopolitan city with a high cost of living, so candidates should consider the financial implications of relocating or commuting to the office.

💼 Interview & Application Insights

Typical Process: The interview process for this role may include an initial screening, a writing assessment, a portfolio review, and one or more rounds of interviews with the hiring team and key stakeholders.

Key Assessment Areas: Employers will likely evaluate the candidate's writing skills, content strategy expertise, storytelling abilities, understanding of destination marketing and place branding, and experience with AI-powered tools.

Application Tips: To stand out, applicants should highlight their unique perspective and voice in their application materials, rather than relying on templated cover letters. Demonstrating a strong grasp of the company's work and the industry's challenges will also be crucial.

ATS Keywords: Relevant keywords to include in the application may include: "content strategy," "brand storytelling," "destination marketing," "place branding," "urban development," "tourism," "SEO," "AI-powered tools," and "thought leadership."

🛠️ Tools & Technologies

• AI-powered writing and editing tools: ChatGPT, Jasper, Grammarly
• SEO and content optimization platforms: SurferSEO, Google Search Console
• Content management systems and publishing platforms
• Digital analytics and reporting tools

👔 Cultural Fit Considerations

Company Values: Based on the job description, TOPOSOPHY values innovation, sustainability, and a global perspective in their work. They seem to foster a collaborative, multidisciplinary work environment.

Work Style: The successful candidate should be able to work effectively in a fast-paced, deadline-driven setting, while also demonstrating strong strategic thinking and the ability to craft high-impact narratives.

Self-Assessment: Applicants should consider whether they thrive in a dynamic, ambitious work culture that aims to shape the future of destinations and urban development. The ability to balance creativity with data-driven optimization will also be crucial.

⚠️ Potential Challenges

The broad scope of responsibilities, which span destination marketing, place branding, event content, thought leadership, and strategic collaboration, may present challenges in terms of workload and time management. The successful candidate will need to demonstrate strong organizational and prioritization skills to excel in this role.

📈 Similar Roles Comparison

This senior-level content strategy and brand storytelling role is similar to positions in destination marketing, place branding, and urban development consulting. However, the unique focus on shaping the future of destinations and experiences through compelling narratives sets this role apart from more traditional content marketing positions.

📝 Sample Projects

• Developing a comprehensive brand messaging and storytelling framework for a major European city's tourism and investment promotion campaigns
• Crafting an impactful white paper on the role of sustainability in destination development, targeting policymakers and urban planners
• Producing a series of thought-provoking podcasts featuring insights from global experts on the future of urban experiences
• Optimizing the content strategy and SEO for a new cultural district's digital presence to drive awareness and engagement

❓ Key Questions to Ask During Interview

• How does TOPOSOPHY's approach to destination and place branding differ from traditional marketing strategies?
• What are the key challenges and opportunities you see in driving sustainable tourism and urban development through content and storytelling?
• Can you provide examples of how your team has leveraged AI-powered tools to enhance the efficiency and effectiveness of content creation and optimization?
• What are the primary metrics and KPIs used to measure the impact of the content and narratives developed by this role?