Senior Content Copywriter

📌 Core Information

🔹 Job Title: Senior Content Copywriter

🔹 Company: RBC

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Banking

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Creating engaging, high-quality content across various formats and channels
• Crafting long-form articles and short, conversion-focused copy
• Collaborating with cross-functional teams to implement SEO and conversion best practices
• Working in a dynamic, agile environment with a focus on innovation and growth
• Contributing to RBC's purpose-driven, principles-led approach to delivering leading performance

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills. The ideal candidate will have a proven track record in content creation and a deep understanding of digital content strategy.

📋 Key Responsibilities

✅ Write and edit a wide range of content such as articles, briefs, blog posts, ebooks, website content, and other marketing-related materials

✅ Create high-converting email copy for newsletters and customer journeys

✅ Collaborate with teams across creative and product design, marketing, and CX/research to bring content ideas to life anchored with proprietary insights

✅ Implement SEO, AIO, and conversion best practices in digital content writing

✅ Proofread materials for grammar, spelling, punctuation, consistency, flow, style, formatting, clarity of message, and factual correctness

ASSUMPTION: This role requires a strong attention to detail, excellent communication skills, and the ability to work effectively in a collaborative, cross-functional team environment.

🎯 Required Qualifications

Education: An undergraduate degree in English, Communications, Journalism, or a related field, or equivalent work experience

Experience: 8+ years of combined experience working as a writer and editor

Required Skills:

• Proven stellar writing and editing skills
• Familiarity with best practices for SEO, AIO, editorial, and ad copy
• Ability to write for multiple audiences and clients on a variety of topics
• Interviewing and news gathering skills with instincts to draw out subjects and gather relevant information for a story
• Well-versed in CP style
• Ability to work in a collaborative, supportive way with cross-functional teams

Preferred Skills:

• Experience as a writer or editor in a newsroom, media organization, or business with a significant investment in developing and publishing highly researched thought leadership
• Understanding of Google Analytics or other content analytic tools to track success metrics such as open rates, duration on page, etc.
• Fluent in French or experienced in writing or editing for French-speaking markets

ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating their writing and editing skills, as well as a deep understanding of digital content strategy and best practices.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 CAD per year (Based on experience and industry standards for Senior Content Copywriter roles in Toronto)

Benefits:

• Comprehensive Total Rewards Program
• Bonuses
• Flexible Benefits
• Competitive Compensation
• Commissions
• Stock Options
• Remote Working Environment
• Career Growth Support

Working Hours: 37.5 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for Senior Content Copywriter roles in Toronto. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 10,001+ employees (Large enterprise with extensive resources and a global presence)

Founded: 1864 (Over 150 years of history and experience in the financial services industry)

Company Description:

• Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance
• RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its clients
• The company operates in Canada, the U.S., and 27 other countries, serving over 17 million clients
• RBC is committed to supporting a broad range of community initiatives through donations, community investments, and employee volunteer activities

Company Specialties:

• finance
• banking
• investing
• insurance
• financial planning
• wealth management
• capital markets

Company Website: http://www.rbc.com

ASSUMPTION: Working at RBC offers a unique opportunity to gain experience in a large, established organization with a strong commitment to innovation, community involvement, and employee growth.

📊 Role Analysis

Career Level: Senior (This role is suitable for experienced professionals seeking to advance their careers in content creation and strategy)

Reporting Structure: This role reports directly to the Head of Content or a similar senior leadership position within the organization

Work Arrangement: Remote OK (This role can be performed remotely, with the option to work from the company's offices in Toronto or other locations as needed)

Growth Opportunities:

• Potential to advance to a leadership role within the content team or related departments
• Opportunities to work on high-visibility projects and collaborate with senior stakeholders
• Access to professional development resources and training programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on increased responsibilities over time.

🌍 Location & Work Environment

Office Type: Hybrid (RBC offers both remote and on-site work arrangements, with the option to work from the company's offices in Toronto or other locations)

Office Location(s): 20 KING ST W, TORONTO, Ontario, Canada (RBC's global headquarters), with additional offices in Montreal, Sydney, London, Cyberjaya, and Minneapolis)

Geographic Context:

• Toronto is the capital city of Ontario and the largest city in Canada, with a diverse and multicultural population
• The city is known for its vibrant arts and culture scene, as well as its strong financial services industry
• Toronto offers a high standard of living, with excellent education, healthcare, and recreational facilities

Work Schedule: Flexible (RBC offers flexible work arrangements to accommodate employees' personal and professional needs)

ASSUMPTION: Working in Toronto offers access to a dynamic, multicultural city with a strong job market and numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership or other relevant stakeholders
• Background check and reference check (if applicable)

Key Assessment Areas:

• Writing and editing skills
• Understanding of digital content strategy and best practices
• Ability to work effectively in a collaborative, cross-functional team environment
• Adaptability and creativity in content creation
• Alignment with RBC's values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Include a portfolio or samples of your writing and editing work
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and ability to work effectively in a team
• Research RBC's company culture and values to demonstrate your fit with the organization

ATS Keywords: Content Strategy, Digital Content, Journalism, News Gathering, Proofreading, Publishing, Search Engine Optimization (SEO), User Experience Research, User Interface Design, Web Content, Writing, Writing Newsletters

ASSUMPTION: The application process for this role may vary depending on the specific hiring manager or department. It is essential to review the job posting and company career page for detailed information and guidance.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
• Writing and editing tools such as Microsoft Word, Google Docs, or Adobe Creative Cloud
• SEO tools such as Google Search Console, SEMrush, or Ahrefs
• Project management tools such as Asana, Trello, or Jira
• Collaboration and communication tools such as Microsoft Teams, Slack, or Google Workspace

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the department and project needs. Candidates should be prepared to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Service
• Trust
• Progression
• Inclusion
• Integrity

Work Style:

• Collaborative and supportive team environment
• Agile and adaptable approach to content creation
• Focus on innovation and continuous improvement
• Data-driven decision-making and a strong commitment to analytics

Self-Assessment Questions:

• How do your writing and editing skills align with RBC's commitment to high-quality content and exceptional client experiences?
• How do you approach working in a collaborative, cross-functional team environment, and what strategies do you use to ensure effective communication and coordination?
• How do you stay up-to-date with industry trends and best practices in digital content strategy, and how do you apply this knowledge to your work?

ASSUMPTION: Candidates should carefully consider how their personal values, work style, and career goals align with RBC's company culture and values before applying for this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
• Managing multiple projects and stakeholders simultaneously
• Adapting to changes in content strategy, priorities, or resources
• Balancing creativity and innovation with consistency and brand standards
• Ensuring content accuracy, quality, and compliance with regulatory and legal requirements

ASSUMPTION: These challenges are inherent to working in a large, complex organization with a diverse range of content needs and stakeholders. Successful candidates will be able to navigate these challenges effectively and contribute to RBC's ongoing success.

📈 Similar Roles Comparison

• Compared to other Senior Content Copywriter roles, this position offers a unique opportunity to work in a large, global financial institution with extensive resources and a strong commitment to innovation and community involvement
• RBC's size and scope provide ample opportunities for career growth and development, as well as exposure to diverse content creation challenges and projects
• This role may require more frequent collaboration with senior stakeholders and cross-functional teams compared to smaller organizations, presenting additional opportunities for learning and professional development

ASSUMPTION: Candidates should consider their personal and professional goals when comparing this role to similar positions in other organizations, and weigh the unique benefits and challenges of working in a large enterprise like RBC.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including long-form articles, short-form copy, and email marketing campaigns
• Creating a series of thought leadership articles on emerging trends in the financial services industry, anchored with proprietary insights and data
• Optimizing website content for improved search engine rankings and user experience, with a focus on conversion rate optimization

ASSUMPTION: These sample projects illustrate the diverse range of content creation and strategy challenges that candidates may face in this role. Successful candidates will be able to apply their skills and experience to a wide variety of projects and adapt to the unique needs of each.

❓ Key Questions to Ask During Interview

• Can you describe the content creation process and workflow within your team, and how it aligns with RBC's broader content strategy?
• How do you approach collaboration with cross-functional teams, and what tools or processes do you use to ensure effective communication and coordination?
• Can you provide an example of a successful content project you've worked on, and how you measured its impact and effectiveness?
• How do you stay up-to-date with industry trends and best practices in digital content strategy, and how do you apply this knowledge to your work?
• What are the most significant challenges you've faced in a content creation role, and how did you overcome them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of RBC's content creation process, their ability to work effectively in a collaborative team environment, and their problem-solving skills and adaptability in the face of challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Include a portfolio or samples of your writing and editing work
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and ability to work effectively in a team
• Research RBC's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.