📌 Core Information
🔹 Job Title: Senior Content Creator & Copywriter
🔹 Company: MaxAB
🔹 Location: Cairo, Egypt
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 9, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies that align with business goals and target audience needs.
- Creating engaging, clear, and creative content for various channels, ensuring brand consistency.
- Collaborating with cross-functional teams to produce cohesive and engaging content.
- Optimizing content for SEO and user experience, and analyzing performance to improve reach and engagement.
ASSUMPTION: This role requires a strategic mindset, strong writing skills, and the ability to manage multiple projects and deadlines. The ideal candidate will have a proven track record in content creation or copywriting and a deep understanding of digital marketing.
📋 Key Responsibilities
✅ Develop and execute content strategies that align with business goals and target audience needs.
✅ Write and edit compelling, clear, and creative content for various channels, including social media, ads, website, newsletters, landing pages, and more.
✅ Craft persuasive copy for marketing campaigns, product launches, and promotional materials.
✅ Work closely with designers, marketers, and other stakeholders to produce cohesive and engaging content.
✅ Lead ideation and storytelling efforts for brand campaigns and initiatives.
✅ Ensure consistency in brand tone, voice, and messaging across all written content.
✅ Optimize content for SEO and user experience (when applicable).
✅ Analyze content performance and adjust strategy to improve reach and engagement.
✅ Stay up to date with industry trends and competitor content strategies.
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work effectively with various teams to deliver high-quality content that drives business results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience: Proven experience of 5+ years in content creation, copywriting, or a similar role.
Required Skills:
- Exceptional writing, editing, and proofreading skills in Arabic & English
- Strong understanding of digital marketing and content strategy.
- Ability to manage multiple projects and deadlines with strong attention to detail.
- Creativity, storytelling skills, and a sharp marketing mindset.
- Excellent collaboration and communication skills.
Preferred Skills:
- Experience with SEO best practices and tools.
- Familiarity with content management systems (CMS).
- Knowledge of the retail industry and its trends.
ASSUMPTION: Candidates with experience in B2B content creation, particularly for the retail industry, will have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is EGY 30,000 - 50,000 per month, depending on experience and qualifications. This estimate is based on industry standards for senior content creators and copywriters in Cairo.
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Retirement plan
- Employee discounts
Working Hours: Full-time position with standard working hours from Sunday to Thursday, 9:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: MaxAB offers competitive compensation and benefits packages to attract and retain top talent. The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: MaxAB operates in the B2B e-commerce and distribution platform industry, focusing on serving traditional retailers (mom-and-pop stores) across the MENA region.
Company Size: MaxAB has 1,001-5,000 employees, making it a mid-sized company where applicants can expect a structured yet dynamic work environment.
Founded: MaxAB was founded in 2018, making it a relatively young and rapidly growing company.
Company Description:
- MaxAB is a B2B e-commerce and distribution platform that serves traditional retailers, offering them a transformative pull-driven supply chain and a tech-product that empowers both retailers and suppliers.
- The company offers traditional retailers transparent pricing, on-demand delivery, and a range of value-added and embedded finance solutions, while suppliers benefit from MaxAB’s end-to-end supply chain solutions and business intelligence tools.
- MaxAB is committed to improving the quality of life of Egyptian retailers and plans to expand its services to other retailers globally.
Company Specialties:
- B2B e-commerce platform
- Distribution and supply chain management
- Retail technology and embedded finance solutions
Company Website: http://maxab.io
ASSUMPTION: MaxAB's focus on empowering traditional retailers and its commitment to growth and innovation make it an attractive employer for candidates seeking to make a significant impact in the B2B e-commerce industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a candidate with a proven track record in content creation and a strong understanding of digital marketing.
Reporting Structure: The Senior Content Creator & Copywriter will report directly to the Marketing Manager and work closely with cross-functional teams, including design, marketing, and product teams.
Work Arrangement: This is an on-site position, with standard working hours from Sunday to Thursday, 9:00 AM to 5:00 PM, with a one-hour lunch break.
Growth Opportunities:
- As MaxAB continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or lead a team in the future.
- The company encourages professional development and may provide opportunities for training and skill-building.
ASSUMPTION: MaxAB's rapid growth and commitment to empowering its employees present attractive career growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: MaxAB's headquarters is located in Cairo, Egypt, with a modern and collaborative work environment designed to foster creativity and productivity.
Office Location(s): 55 Street 18, Maadi as Sarayat Al Gharbeyah, Maadi, Cairo Governorate, Egypt, Cairo, Cairo 22222, EG
Geographic Context:
- Cairo is the capital and largest city in Egypt, with a population of over 20 million people.
- The city is known for its rich history, vibrant culture, and diverse food scene.
- Cairo offers a mix of modern and traditional architecture, with iconic landmarks such as the Pyramids of Giza and the Egyptian Museum.
Work Schedule: The work schedule for this role is Sunday to Thursday, 9:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: Cairo offers a dynamic and culturally rich environment for professionals, with a mix of modern and traditional experiences. The work environment at MaxAB's headquarters is designed to support collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Content assessment or test
- Interview with the Marketing Manager
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Writing and editing skills
- Creativity and storytelling abilities
- Understanding of digital marketing and content strategy
- Collaboration and communication skills
- Alignment with MaxAB's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Provide examples of your previous content creation or copywriting work, demonstrating your ability to create engaging and effective content.
- Demonstrate your understanding of MaxAB's mission and values in your application materials.
ATS Keywords: Content creation, copywriting, digital marketing, content strategy, brand messaging, SEO, project management, collaboration, communication, creativity, storytelling, editing, proofreading, marketing campaigns, product launches, promotional materials, performance analysis, industry trends, competitor content strategies
ASSUMPTION: MaxAB's application process is designed to assess candidates' skills and cultural fit, with a focus on writing and editing abilities, creativity, and digital marketing knowledge.
🛠️ Tools & Technologies
- Content management systems (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
ASSUMPTION: The specific tools and technologies used by MaxAB may vary depending on the role and team, but the company is committed to providing its employees with the resources they need to succeed.
👔 Cultural Fit Considerations
Company Values:
- Merchant-obsessed: MaxAB prioritizes the needs and success of its merchant clients.
- Innovation: The company encourages creativity, experimentation, and continuous learning.
- Integrity: MaxAB values honesty, transparency, and ethical decision-making.
- Collaboration: The company fosters a culture of teamwork, open communication, and mutual support.
- Empowerment: MaxAB is committed to empowering its employees, merchants, and the communities it serves.
Work Style:
- MaxAB values a dynamic and fast-paced work environment, with a focus on results and continuous improvement.
- The company encourages its employees to take ownership of their roles and contribute to its growth and success.
- MaxAB fosters a culture of learning and development, with opportunities for professional growth and advancement.
Self-Assessment Questions:
- Do you share MaxAB's commitment to empowering traditional retailers and driving their success?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
- Are you passionate about storytelling and creating engaging content that resonates with audiences?
ASSUMPTION: MaxAB's company culture is centered around its commitment to empowering traditional retailers and fostering a dynamic, collaborative, and innovative work environment.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may present challenges in managing multiple projects and deadlines.
- The role requires a strong understanding of digital marketing and content strategy, which may necessitate continuous learning and adaptation to industry trends.
- Candidates may face competition from other experienced content creators and copywriters in the Cairo job market.
- The on-site work arrangement may require candidates to commute to MaxAB's headquarters in Cairo.
ASSUMPTION: While MaxAB presents numerous opportunities for growth and success, candidates should be prepared to navigate the challenges that come with working in a fast-paced, dynamic environment and competing for roles in the Cairo job market.
📈 Similar Roles Comparison
- Compared to other content creator or copywriter roles in Cairo, this position offers a unique opportunity to work for a rapidly growing B2B e-commerce platform focused on empowering traditional retailers.
- MaxAB's commitment to innovation and continuous learning sets it apart from other companies in the region, providing candidates with opportunities for professional growth and development.
- Candidates with experience in B2B content creation, particularly for the retail industry, may find this role to be an excellent fit for their skills and career goals.
ASSUMPTION: While there may be other content creator or copywriter roles available in Cairo, MaxAB's unique focus on empowering traditional retailers and its commitment to innovation and growth make it an attractive employer for candidates seeking to make a significant impact in the B2B e-commerce industry.
📝 Sample Projects
- Developing a content strategy for a new product launch, including social media posts, email campaigns, and website copy.
- Creating a series of blog posts or articles that educate traditional retailers on the benefits of using MaxAB's platform and services.
- Writing and designing a marketing campaign to promote MaxAB's embedded finance solutions to traditional retailers.
ASSUMPTION: The specific projects assigned to the Senior Content Creator & Copywriter may vary depending on the company's priorities and initiatives, but they will all be designed to drive business results and engage MaxAB's target audience.
❓ Key Questions to Ask During Interview
- Can you describe the company's content strategy and how this role fits into it?
- How does MaxAB support the professional development and growth of its employees?
- What are the biggest challenges facing the content team, and how does this role help address them?
- How does MaxAB measure the success of its content, and how will my performance be evaluated?
- What are the next steps for growth and expansion at MaxAB, and how does this role contribute to them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding MaxAB's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Provide examples of your previous content creation or copywriting work, demonstrating your ability to create engaging and effective content.
- Prepare for the content assessment or test by reviewing industry trends and best practices in content creation and copywriting.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
