📌 Core Information
🔹 Job Title: Senior Content Designer, EveryDollar
🔹 Company: Ramsey Solutions
🔹 Location: Franklin, TN
🔹 Job Type: Full-Time (Ramsey)
🔹 Category: Financial Services
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving the in-app digital coaching experience within the EveryDollar app
- Crafting content that guides users through their financial journey
- Collaborating with product managers, UX designers, and engineers
- Creating engaging, actionable, and personalized digital coaching content
ASSUMPTION: This role requires a strong understanding of behavioral psychology and habit formation in digital experiences, as well as the ability to execute a vision and bring ideas to life.
📋 Key Responsibilities
✅ Develop digital coaching content that provides timely guidance and financial insights within the EveryDollar app
✅ Write and optimize in-product messaging to improve engagement and feature adoption
✅ Create habit-forming content strategies that reinforce positive financial behaviors over time
✅ A/B test digital coaching messages to improve user engagement, retention, and financial progress
✅ Work with UX and product teams to align content with user journeys
✅ Partner with data and research teams to analyze user feedback and behavior, iterating on content to drive better outcomes
✅ Maintain a consistent and empathetic brand voice
✅ Increase user retention through personalized digital coaching interventions
✅ Improve onboarding completion rates with targeted coaching messages
✅ Increase budget completion rates through behavioral nudges and guided coaching
✅ Boost adoption of key financial habits via effective in-product content
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring both strong writing skills and an understanding of user behavior and data analysis.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., English, Communications, Psychology) or equivalent experience
Experience: 4+ years of experience in UX writing, digital coaching, or behavioral content strategy
Required Skills:
- Proven experience in UX writing, digital coaching, or behavioral content strategy
- Strong understanding of behavioral psychology and habit formation in digital experiences
- Ability to execute a vision and bring ideas to life
- Heart to "make it better" by identifying roadblocks and presenting solutions
Preferred Skills:
- Experience with A/B testing and data analysis
- Familiarity with financial education or personal finance
- Knowledge of the Ramsey Solutions brand and content
ASSUMPTION: While not explicitly stated, proficiency in English and strong communication skills are assumed to be required for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $93,000/year + profit sharing + benefits
Benefits:
- Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
- 401(k) retirement plan with 4% match/company contribution
- Annual wellness, counseling and grocery membership reimbursement
- On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
- Dependent care FSA
- Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!
Working Hours: Full-time, on-site with flexible schedules available
ASSUMPTION: The salary range provided is based on the job description and is typical for a senior content designer role in the financial services industry. However, the actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Ramsey Solutions focuses on providing biblically based, commonsense education and empowerment that gives hope to everyone in every walk of life.
Company Size: 1,001-5,000 employees. As a mid-sized company, Ramsey Solutions offers a mix of corporate structure and personal touch, with opportunities for growth and collaboration.
Founded: 1992. Ramsey Solutions was founded by Dave Ramsey and has since grown to provide financial counseling, education, and a variety of resources to help people build wealth, do work they love, and create real relationships.
Company Description:
- Ramsey Solutions provides biblically based, commonsense education and empowerment that gives hope to everyone in every walk of life.
- The company offers a range of services, including financial counseling, education, and resources to help people build wealth, do work they love, and create real relationships.
- Ramsey Solutions is known for its no-nonsense money advice, with Dave Ramsey's radio show reaching over 20 million listeners each week.
Company Specialties:
- Teaching people how to beat debt and build wealth
- Personal development
- Entrepreneurship
- Financial wellness
- Mental health
- Marriage and family
- Business leadership
- Leadership
- Entreleadership
- Budgeting
- Financial peace
- RamseyPlus
- Building wealth and financial freedom
Company Website: https://www.ramseysolutions.com/
ASSUMPTION: Ramsey Solutions is a well-established company with a strong brand and reputation in the financial services industry. Its mission and values are centered around providing hope and empowerment to people in every walk of life.
📊 Role Analysis
Career Level: Senior. This role is a senior-level position that requires a high level of expertise and experience in UX writing, digital coaching, or behavioral content strategy.
Reporting Structure: The Senior Content Designer will report directly to the EveryDollar team and collaborate with product managers, UX designers, and engineers.
Work Arrangement: On-site, with relocation assistance available and flexible schedules available.
Growth Opportunities:
- Potential to grow within the EveryDollar team or explore other opportunities within Ramsey Solutions
- Chance to work on high-impact projects that directly influence user behavior and financial outcomes
- Opportunity to learn and develop skills in a fast-paced, dynamic environment
ASSUMPTION: As a senior-level role, this position offers significant growth potential and the opportunity to make a meaningful impact on the company's mission and users' lives.
🌍 Location & Work Environment
Office Type: On-site, with a designated workspace and various work and play zones available.
Office Location(s): Franklin, TN
Geographic Context:
- Franklin, TN is located just outside of Nashville, offering a suburban feel with easy access to urban amenities
- The area is known for its strong job market, high quality of life, and affordable cost of living
- Franklin, TN is home to a diverse range of industries, including healthcare, technology, and manufacturing
Work Schedule: Full-time, with flexible schedules available to accommodate appointments, family obligations, and other needs.
ASSUMPTION: The on-site work environment at Ramsey Solutions offers a collaborative, dynamic, and engaging atmosphere, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the director or another senior leader
- Background check and offer
Key Assessment Areas:
- Writing samples and portfolio
- Behavioral questions focused on problem-solving, communication, and collaboration
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or writing samples that demonstrate your ability to craft engaging, actionable content
- Research Ramsey Solutions and the EveryDollar app to show your understanding of the company and its products
- Be prepared to discuss your approach to behavioral psychology, habit formation, and user-centered content
ATS Keywords: UX writing, digital coaching, behavioral content strategy, behavioral psychology, habit formation, user-centered content, engagement, long-term behavior change, A/B testing, user feedback analysis, empathetic brand voice, user retention, onboarding, behavioral nudges, financial habits
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and be prepared to demonstrate your skills and qualifications effectively.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Contentful)
- Design tools (e.g., Sketch, Figma, Adobe XD)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Real
- Relentless
- Compassionate
- Fun
- Growth-oriented
Work Style:
- Collaborative
- Dynamic
- Engaging
- Professional
- Growth-focused
Self-Assessment Questions:
- Do you align with Ramsey Solutions' mission and values?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented work culture?
- Are you passionate about helping people build wealth, do work they love, and create real relationships?
ASSUMPTION: Ramsey Solutions values a strong cultural fit, with employees who are passionate about the company's mission and committed to working collaboratively to achieve its goals.
⚠️ Potential Challenges
- The role may require working on evenings and weekends to meet project deadlines
- The on-site work environment may not be suitable for candidates who prefer remote or hybrid work arrangements
- The role may involve managing multiple projects and priorities simultaneously
- The company's strong cultural focus may require a high level of commitment and engagement from employees
ASSUMPTION: While Ramsey Solutions offers many benefits and opportunities for growth, the role may also present challenges that require candidates to be adaptable, resilient, and committed to the company's mission.
📈 Similar Roles Comparison
- This role is unique in its focus on digital coaching content within the financial services industry
- Similar roles may include UX writer, content strategist, or behavioral content specialist, but may not have the same focus on financial education and empowerment
- Career paths for this role may include progression to director or manager of content, or transition to other senior-level roles within the company
ASSUMPTION: The unique nature of this role requires candidates with a strong background in UX writing, digital coaching, or behavioral content strategy, as well as a passion for financial education and empowerment.
📝 Sample Projects
- Developing a series of in-app messages to guide users through the budgeting process and help them stay on track
- Creating a habit-tracking feature that encourages users to engage with the app daily and build positive financial habits
- Designing an onboarding experience that walks new users through the app's features and helps them set up their budget
ASSUMPTION: These sample projects demonstrate the types of initiatives the Senior Content Designer might work on, focusing on user engagement, behavior change, and financial empowerment.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the EveryDollar team?
- How does the company support the growth and development of its employees?
- What are the most significant challenges facing the EveryDollar app, and how does this role address them?
- How does the company measure the success of its digital coaching content, and how can this role contribute to improving those metrics?
- What opportunities are there for collaboration and integration with other teams or departments within Ramsey Solutions?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or writing samples that demonstrate your ability to craft engaging, actionable content
- Research Ramsey Solutions and the EveryDollar app to show your understanding of the company and its products
- Be prepared to discuss your approach to behavioral psychology, habit formation, and user-centered content
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
