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Senior Content Developer

Keys To Literacy
Full-time
On-site
Rowley, Massachusetts, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Content Developer

πŸ”Ή Company: Keys To Literacy

πŸ”Ή Location: Rowley, Massachusetts (Remote)

πŸ”Ή Job Type: Full-time, Remote OK

πŸ”Ή Category: Professional Training and Coaching

πŸ”Ή Date Posted: July 2, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing a scalable content strategy aligned with brand, marketing, and product goals.
  • Creating engaging content using Canva, Storyline, and other instructional design software.
  • Collaborating with designers, developers, product managers, and subject matter experts (SMEs) to produce accurate and visually engaging content.
  • Overseeing the planning and management of updates to existing PD products and development of new PD products.

ASSUMPTION: This role requires a high level of creativity, technical savviness, and strong project management skills. The ideal candidate will have a passion for Keys To Literacy's mission and a strong background in literacy instruction.

πŸ“‹ Key Responsibilities

βœ… Content Strategy & Planning: Develop and execute a scalable content strategy aligned with brand, marketing, and product goals. Identify content opportunities based on audience insights, SEO trends, and stakeholder feedback. Maintain a consistent brand voice, tone, and style across all content.

βœ… Content Creation: Write, edit, and produce high-quality content such as whitepapers, online course source content, and professional development training materials. Tailor content for different personas, platforms, and stages of the customer journey.

βœ… Collaboration & Leadership: Lead or mentor junior content creators and provide editorial guidance. Collaborate with various teams to produce accurate and visually engaging content. Contribute to the refinement and development of change-management processes for company-wide access and adoption of updated/modified products.

βœ… Content Governance: Create and uphold editorial standards, style guides, and content calendars. Ensure that content is updated, current, and supportive of engaging and informative training. Ensure the materials produced by the department adhere to ADA standards.

ASSUMPTION: This role involves a significant amount of writing and editing, as well as collaboration with various teams. The ideal candidate will have exceptional writing, editing, and storytelling skills, along with experience in producing professional development-related products.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Communications, or a related field. A Master's degree in a relevant field is preferred.

Experience: 5-10 years of experience in content development, with a strong background in online course development and knowledge of adult learning theory.

Required Skills:

  • Exceptional writing, editing, and storytelling skills.
  • Strong background knowledge and experience related to online course development, including effective design of content and issues related to LMS hosting platforms, as well as ADA compliance.
  • Experience with Microsoft and Google suite of products, as well as software for developing online courses (e.g., Articulate 360 or similar).
  • Demonstrated project management skills, including the ability to monitor progress, manage timelines, and ensure deadlines are met.
  • Knowledge of effective adult learning theory and practices.
  • Very strong executive function, communication, and interpersonal skills.

Preferred Skills:

  • Experience and strong background knowledge related to evidence/research-based literacy instruction and the field of literacy.

ASSUMPTION: While a Master's degree is preferred, candidates with a Bachelor's degree and extensive relevant experience will also be considered. Experience with Canva and Storyline is strongly preferred but not required.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year. This range is based on industry standards for a Senior Content Developer role with 5-10 years of experience in the Professional Training and Coaching industry, located in the Northeast region of the United States.

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Flexible work arrangements
  • Professional development opportunities

Working Hours: Full-time, with flexible hours and the ability to work remotely. Some travel may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Keys To Literacy operates in the Professional Training and Coaching industry, focusing on providing research-based professional development to educators related to teaching reading and writing across all grades.

Company Size: Keys To Literacy is a mid-sized company with 51-200 employees. This size allows for a more collaborative and communicative work environment, with opportunities for growth and advancement.

Founded: Keys To Literacy was founded in 2007 by Joan Sedita. The company has since grown to work with hundreds of school districts, state departments of education, higher ed institutions, and other education organizations across the country.

Company Description:

  • Keys To Literacy is a rapidly expanding professional learning company located in Rowley, MA.
  • The company provides professional development (PD) to educators related to teaching reading and writing across all grades.
  • Keys To Literacy works with hundreds of school districts, state departments of education, higher ed institutions, and other education organizations across the country.

Company Specialties:

  • Professional Development for teachers K-12
  • Books for Comprehension and Vocabulary Instruction
  • Vocabulary and Writing Instruction

Company Website: http://www.keystoliteracy.com/

ASSUMPTION: Keys To Literacy is a well-established company in the professional training and coaching industry, with a strong focus on providing high-quality, engaging, and sustainable professional development to educators.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in content development and management.

Reporting Structure: The Senior Content Developer will report to the Product Director and work closely with cross-functional teams, including Senior Leadership, Professional Development, and Relationship Management.

Work Arrangement: This role can be based out of Keys To Literacy's Rowley, MA office or remotely from a home office for candidates outside of the North Shore, MA area. Most interaction with KTL staff will happen remotely using Zoom.

Growth Opportunities:

  • Potential to lead and mentor junior content creators
  • Opportunities to collaborate with various teams and contribute to company-wide processes
  • Possibility to advance to a leadership role within the Product Department or the company as a whole

ASSUMPTION: This role offers significant opportunities for growth and advancement within the company, particularly for candidates with strong leadership and project management skills.

🌍 Location & Work Environment

Office Type: Keys To Literacy's office is located in Rowley, MA, with a flexible work arrangement that allows for remote work.

Office Location(s): 319 Newburyport Turnpike, Rowley, MA 01969, US

Geographic Context:

  • Rowley, MA is a small town located on the North Shore of Massachusetts, approximately 30 miles north of Boston.
  • The area offers a mix of urban and rural environments, with easy access to outdoor recreation, cultural attractions, and historic sites.
  • The cost of living in Rowley is generally lower than in nearby urban areas, with affordable housing options available.

Work Schedule: Full-time, with flexible hours and the ability to work remotely. Some travel may be required.

ASSUMPTION: The flexible work arrangement and remote-friendly culture at Keys To Literacy make it an attractive option for candidates seeking a balance between work and personal life.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Hiring Manager
  • In-depth interview with the Product Director and other team members
  • Final interview with the CEO
  • Background check and offer extension

Key Assessment Areas:

  • Writing and editing skills
  • Content strategy and planning
  • Collaboration and leadership skills
  • Alignment with Keys To Literacy's mission and values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Provide examples of your writing and editing work, as well as any experience with online course development or instructional design software.
  • Demonstrate your passion for Keys To Literacy's mission and commitment to helping educators improve student literacy achievement.

ATS Keywords: Content Strategy, Content Creation, Collaboration, Leadership, Project Management, Writing, Editing, Storytelling, Instructional Design, Adult Learning Theory, Research, SEO, ADA Compliance, Communication, Interpersonal Skills, Literacy Instruction

ASSUMPTION: The interview process at Keys To Literacy is designed to assess the candidate's technical skills, as well as their fit with the company's mission and culture.

πŸ› οΈ Tools & Technologies

  • Microsoft and Google suite of products
  • Software for developing online courses (e.g., Articulate 360 or similar)
  • Canva
  • Storyline
  • LMS hosting platforms

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Candidates with experience in similar software or a willingness to learn new tools will be considered.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration
  • Communication
  • Respect
  • Integrity
  • High standards

Work Style:

  • Creative and innovative
  • Strategic and forward-thinking
  • Detail-oriented and organized
  • Strong communication and interpersonal skills

Self-Assessment Questions:

  • Do you thrive in a collaborative and communicative work environment?
  • Are you detail-oriented and organized, with strong project management skills?
  • Do you have a passion for Keys To Literacy's mission and commitment to helping educators improve student literacy achievement?

ASSUMPTION: Keys To Literacy values a work environment that is characterized by collaboration, communication, respect, integrity, and high standards. Candidates who align with these values and work styles will be a strong fit for the company.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Balancing creative and strategic thinking with attention to detail and adherence to brand guidelines
  • Working remotely and collaborating with team members in different time zones
  • Keeping up with industry trends and best practices in online course development and instructional design

ASSUMPTION: The Senior Content Developer role at Keys To Literacy presents unique challenges that require a high level of organization, communication, and adaptability. Candidates who are proactive, detail-oriented, and able to manage multiple priorities effectively will be well-suited to this role.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other Senior Content Developer or Senior Instructional Designer positions in the professional training and coaching industry.
  • However, Keys To Literacy's focus on research-based professional development for educators sets it apart from other companies in the industry.
  • Candidates with experience in the education sector or a strong background in literacy instruction may find this role particularly appealing.

ASSUMPTION: While this role shares similarities with other Senior Content Developer or Senior Instructional Designer positions, Keys To Literacy's unique focus on research-based professional development for educators makes it a distinctive opportunity in the industry.

πŸ“ Sample Projects

  • Developing a comprehensive content strategy for a new online course on evidence-based literacy instruction
  • Creating engaging and accessible training materials for a live virtual training session on vocabulary development
  • Modifying existing PD products to meet the specific needs of a bespoke customer contract

ASSUMPTION: The Senior Content Developer role at Keys To Literacy involves a wide range of projects, from strategic planning and content creation to collaboration and governance. Candidates with a diverse skill set and experience in various aspects of content development will be well-suited to this role.

❓ Key Questions to Ask During Interview

  • Can you describe the company's approach to professional development and how this role contributes to that mission?
  • How does the Product Department collaborate with other teams within the company, such as Professional Development and Relationship Management?
  • What opportunities are there for growth and advancement within the Product Department and the company as a whole?
  • How does Keys To Literacy support work-life balance for its employees, particularly those working remotely?
  • What are the most challenging aspects of this role, and how does the company support its employees in overcoming these challenges?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to Keys To Literacy's mission and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on writing and editing samples, as well as any experience with online course development or instructional design software.
  • Prepare examples of your writing and editing work, as well as any experience with online course development or instructional design software.
  • Demonstrate your passion for Keys To Literacy's mission and commitment to helping educators improve student literacy achievement.
  • Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.