📌 Core Information
🔹 Job Title: Senior Content Editorial Manager - Personal Lending
🔹 Company: OneMain Financial
🔹 Location: Baltimore, Maryland
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Financial Services
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving SEO-focused financial content to boost rankings and conversions
- Collaborating with internal SEO strategists and external agencies
- Refining keyword-optimized content while ensuring brand consistency and compliance
- Leading the development of rich media content, including videos and infographics
ASSUMPTION: This role requires a strong understanding of SEO best practices, content strategy, and editorial processes. Candidates should be comfortable working with creative teams and external agencies to deliver high-quality content that meets business objectives.
📋 Key Responsibilities
✅ Edit and refine SEO-driven financial education content to improve organic search rankings and engagement
✅ Partner with SEO teams and agencies to execute content roadmaps aligned with publishing goals
✅ Serve as the expert on brand voice, product positioning, and compliance standards, providing editorial feedback
✅ Identify opportunities to optimize content, enhance page design, and test messaging for better conversions
✅ Lead the creation of videos, infographics, and interactive tools to enhance SEO and conversion rates
✅ Manage the rich media publishing roadmap, aligning with content strategy
✅ Collaborate with SEO strategists and agencies to prioritize high-impact topics and formats
✅ Define scripting and design direction, guiding internal teams and external agencies
✅ Maintain a content repository to ensure messaging consistency across customer touchpoints
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple content initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent work experience
Experience: 5+ years in content management, writing/editing, SEO content strategy, or content marketing
Required Skills:
- Expertise in editorial processes, publishing, and managing content roadmaps
- Strong experience in adapting content for videos, infographics, and interactive media
- Proven ability to manage multiple content initiatives across teams and agencies
- Strong collaboration skills with SEO, creative, UX, and external partners
- Ability to uphold content quality, consistency, and compliance
- Experience directing and working with creative teams and agencies
Preferred Skills:
- Experience in financial services or regulated industries
- Experience in copywriting and editing
- Knowledge of SEO best practices and content analytics
- Experience using rich media to drive conversion
ASSUMPTION: Candidates with a strong background in content management, SEO, and editorial processes will be most successful in this role. Experience in financial services or regulated industries is a plus but not required.
💰 Compensation & Benefits
Salary Range: $85,000 - $115,000 per year (based on skills and work experience)
Benefits:
- Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
- Up to 4% matching 401(k)
- Employee Stock Purchase Plan (10% share discount)
- Tuition reimbursement
- Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date)
- Paid sick leave as determined by state or local ordinance, prorated based on start date
- Paid holidays (7 days per year, based on start date)
- Paid volunteer time (3 days per year, prorated based on start date)
Working Hours: Full-time, hybrid work arrangement (specific office days may vary)
ASSUMPTION: The salary range provided is based on the target base salary range listed in the job posting. However, actual compensation may vary based on individual skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: OneMain Financial is a leading provider of nonprime customer access to credit, dedicated to improving the financial well-being of hardworking Americans. They offer personal loans, auto loans, credit cards, and financial wellness products.
Company Size: OneMain Financial has over 10,000 employees across the United States, with a presence in over 1,300 branches.
Founded: 1912, as a single storefront in Chicago, Illinois
Company Description:
- OneMain Financial is committed to responsible lending and providing customers with the financial solutions they need to improve their lives
- The company offers a range of loan products, including personal loans, auto loans, and credit cards, designed to help customers manage debt, make home improvements, or cover unexpected expenses
- OneMain Financial is dedicated to creating a positive impact on the communities it serves, supporting volunteerism, diversity, and veterans initiatives
Company Specialties:
- Personal loans
- Auto loans
- Credit cards
- Financial wellness products
- Customer service
- Sales
- Operations
- Technology
Company Website: onemainfinancial.com
ASSUMPTION: OneMain Financial's focus on responsible lending and customer-centric approach makes it an attractive employer for candidates interested in making a positive impact on people's lives.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Director of Content Strategy
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Advancement to a management or leadership role within the content team
- Expansion of responsibilities to include additional content channels or product lines
- Opportunities to work on special projects or initiatives that drive business growth
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in content management and strategy.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work
Office Location(s): Baltimore, Maryland
Geographic Context:
- Baltimore is the largest city in Maryland, with a population of over 600,000 people
- The city is known for its rich history, cultural attractions, and diverse neighborhoods
- Baltimore offers a variety of housing options, from urban apartments to suburban homes, with a median home price of around $150,000
Work Schedule: Full-time, with a hybrid work arrangement that combines on-site and remote work
ASSUMPTION: The hybrid work arrangement offers candidates the flexibility to balance their work and personal lives while still benefiting from the collaborative environment of an on-site office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Director of Content Strategy
- Background check and offer extension
Key Assessment Areas:
- Content strategy and SEO knowledge
- Editorial skills and attention to detail
- Collaboration and communication abilities
- Cultural fit and alignment with OneMain Financial's values
Application Tips:
- Highlight your relevant experience in content management, SEO, and editorial processes
- Tailor your resume and cover letter to emphasize your skills and accomplishments in the context of this role
- Prepare examples of your work, including both written content and rich media, to showcase your abilities
- Research OneMain Financial's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: SEO, content strategy, editorial, publishing, roadmap, collaboration, compliance, rich media, video, infographic, interactive, financial education, customer touchpoints
ASSUMPTION: OneMain Financial's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying the best fit for the role and the organization.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- SEO tools like Google Search Console, SEMrush, or Ahrefs
- Video and graphic design software such as Adobe Premiere Pro, After Effects, or Canva
- Project management tools like Asana, Trello, or Jira
ASSUMPTION: Candidates should have experience with relevant content management, SEO, and creative tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers first in everything we do
- Responsible lending: We offer credit responsibly and help customers build financial capability
- Inclusive: We foster an inclusive environment where everyone can thrive
- Collaborative: We work together to achieve our goals
- Adaptable: We embrace change and continuously improve
Work Style:
- Collaborative: This role requires close collaboration with internal teams and external agencies
- Data-driven: Decisions are based on data and analytics to optimize content performance
- Adaptable: The content team works in an agile environment, responding to changing priorities and feedback
Self-Assessment Questions:
- Do you have experience creating and refining content that drives SEO performance and conversions?
- Are you comfortable working with creative teams and external agencies to bring content to life?
- Do you thrive in a collaborative, data-driven environment that prioritizes continuous improvement?
ASSUMPTION: Candidates who align with OneMain Financial's values and work style will be most successful in this role, contributing to a positive and productive team environment.
⚠️ Potential Challenges
- Managing multiple content initiatives across teams and agencies can be challenging, requiring strong organizational skills and attention to detail
- Working in a regulated industry may present additional compliance requirements and constraints
- Balancing on-site and remote work may present unique challenges, requiring strong communication and time management skills
- Baltimore's urban environment may present unique living and commuting considerations
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively in their application and interview process.
📈 Similar Roles Comparison
- This role differs from other content management positions in its focus on SEO-driven financial content and the unique regulatory requirements of the financial services industry
- OneMain Financial's customer-centric approach sets it apart from other financial services companies, with a focus on responsible lending and customer education
- Career progression in this role may lead to management or leadership positions within the content team, with opportunities to expand responsibilities or specialize in specific content channels or product lines
ASSUMPTION: Candidates should research similar roles and companies to understand the unique aspects of this position and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing a comprehensive content roadmap to improve organic search rankings for personal loan products
- Creating and optimizing videos and infographics to educate customers on financial topics, such as budgeting, credit scores, and debt management
- Collaborating with external agencies to produce high-quality, on-brand content that drives conversions and meets business objectives
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that candidates may encounter in this role, requiring a diverse skill set and strong collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the content team's structure and how this role fits into the organization?
- How does OneMain Financial measure the success of its content initiatives, and how will my performance be evaluated?
- What opportunities are there for professional development and growth within the content team?
- How does OneMain Financial support work-life balance for its employees, particularly in a hybrid work arrangement?
- Can you provide examples of how OneMain Financial's values and work style are reflected in the day-to-day responsibilities of this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work, including both written content and rich media, to showcase your abilities
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
