Senior Content Manager

📌 Core Information

🔹 Job Title: Senior Content Manager

🔹 Company: Fractal Analytics

🔹 Location: Mumbai, India

🔹 Job Type: Hybrid (Hybrid model)

🔹 Category: Marketing & Communications

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid model)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive content strategy aligned with business goals
• Overseeing the creation, distribution, and optimization of high-quality content across multiple channels
• Leveraging SEO best practices to drive organic traffic and improve search rankings
• Staying updated with industry trends and emerging content formats
• Managing content calendars, workflows, and editorial processes

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a data-driven approach to content creation and management.

📋 Key Responsibilities

✅ Develop and implement a comprehensive content strategy aligned with business goals

✅ Oversee the creation, distribution, and optimization of high-quality content across web, social media, email, and other digital channels

✅ Leverage SEO best practices to drive organic traffic and improve search rankings

✅ Stay updated with industry trends and emerging content formats to keep our brand ahead of the curve

✅ Manage content calendars, workflows, and editorial processes to ensure efficiency and effectiveness

✅ Strong language skills, and editing skills

✅ Should be comfortable in maintaining project trackers, Gant charts etc.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and project management.

🎯 Required Qualifications

Education: MA in English, Journalism, or Mass Communication

Experience: 5-10 years of experience in content management or a related role

Required Skills:

• Proficient in GenAI writing tools
• Excel and PPT
• Good to know basic of Framer
• Good to know CMS

Preferred Skills:

• Certification course in GenAI

ASSUMPTION: Candidates with a strong academic background in a relevant field and proven experience in content management are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a senior content manager role in Mumbai)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock options
• Performance bonuses

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a senior content manager role in Mumbai. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 1,001-5,000 employees

Founded: 2000

Company Description:

• Fractal Analytics is a leading provider of Artificial Intelligence to Fortune 500 companies
• Their vision is to power every human decision in the enterprise and bring AI, engineering, and design to help the world's most admired companies
• Fractal's businesses include Crux Intelligence, Eugenie.ai, Asper.ai, and Senseforth.ai, among others

Company Specialties:

• Marketing Analytics
• Advanced Analytics
• Forecasting
• Customer Lifetime Value
• Pricing & Promotions Optimization
• Consumer Insights
• Customer Lifecycle Management
• Customer Analytics
• Predictive Analytics
• Artificial Intelligence
• Machine Learning
• Integrated Marketing Effectiveness
• Data Science
• Behavioral science
• Design thinking
• Data engineering

Company Website: fractal.ai

ASSUMPTION: Fractal Analytics is a well-established company with a strong focus on AI and data-driven solutions. They offer a range of services to help businesses make data-driven decisions.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Hybrid (2-3 days per week in the office)

Growth Opportunities:

• Potential to lead a team of content creators and strategists
• Opportunities to work on diverse projects across various industries
• Chance to grow within the organization as Fractal continues to expand

ASSUMPTION: This role offers opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities

Office Location(s): Mumbai, India (Oberoi Garden City, Western Express Highway, Level 7, Commerz II, International Business Park)

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India
• The city is known for its diverse culture, vibrant nightlife, and historical sites
• Mumbai has a tropical wet and dry climate, with hot and humid summers and mild, dry winters

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)

ASSUMPTION: The work environment at Fractal Analytics is collaborative and innovative, with a strong focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual interview with the team
• Final round interview with senior leadership

Key Assessment Areas:

• Content strategy and planning
• Writing and editing skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience in content strategy and management
• Include examples of your writing and editing work
• Demonstrate your understanding of SEO and content optimization
• Showcase your ability to manage projects and teams
• Tailor your resume and cover letter to emphasize your fit for this role

ATS Keywords: Content Strategy, Content Management, SEO, Editing, Project Management, GenAI Writing Tools, Excel, PPT, Framer, CMS

ASSUMPTION: The application process at Fractal Analytics is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• GenAI writing tools (e.g., Copy.ai, Frase.io, etc.)
• Microsoft Office Suite (Excel, PPT)
• Content Management Systems (CMS)
• Project management tools (e.g., Asana, Trello, etc.)
• SEO tools (e.g., SEMrush, Ahrefs, etc.)

ASSUMPTION: The tools and technologies required for this role are standard in the content management industry and can be learned or mastered with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback
• Results-oriented and proactive

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable using data and analytics to inform your content strategy?
• Can you adapt your work style to meet the needs of different projects and teams?
• Do you have a proven track record of delivering results and driving growth?

ASSUMPTION: Candidates who align with Fractal Analytics' company values and work style are more likely to be successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced and ever-evolving content landscape
• Collaborating with cross-functional teams and stakeholders
• Adapting to a hybrid work environment and balancing remote and on-site work

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role is similar to a Senior Content Strategist or Manager in other companies, but may have more of a focus on project management and team leadership at Fractal Analytics
• Compared to related roles in the industry, this role may offer more opportunities for career growth and development within the organization
• Career paths for this role may include moving into a leadership or management position within the content team or expanding into other areas of the business

ASSUMPTION: This role offers unique opportunities for career growth and development within the company, compared to similar roles in the industry.

📝 Sample Projects

• Developing and implementing a content strategy for a new product launch
• Creating and optimizing blog posts, articles, and case studies to improve SEO and drive organic traffic
• Managing a team of content creators to develop and publish a quarterly industry report

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader content strategy?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the content team currently, and how can this role help address them?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company approach work-life balance, especially in a hybrid work environment?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture before making a decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Fractal Analytics careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your writing and editing work to showcase your skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.