Senior Content Manager - Brazilian Portuguese

📌 Core Information

🔹 Job Title: Senior Content Manager - Brazilian Portuguese

🔹 Company: North Star Network

🔹 Location: São Paulo, Brazil (Remote)

🔹 Job Type: Full-Time

🔹 Category: Media and Telecommunications

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Overseeing content strategies for the Brazilian Portuguese Business Unit
• Managing content creation and optimization
• Ensuring compliance with industry standards and regulations
• Collaborating with cross-functional teams
• Staying updated on SEO best practices, market dynamics, and iGaming affiliation marketing trends

ASSUMPTION: This role requires a strategic mindset, strong leadership, and effective communication skills to drive content initiatives and achieve business objectives.

📋 Key Responsibilities

✅ Recruit, train, and manage Content Writers and freelancers, defining needs, conducting interviews, and providing ongoing feedback

✅ Define quarterly KPIs, conduct capabilities checks, and organize regular reviews to ensure team effectiveness and development

✅ Define content needs, create content briefs, and generate content plans aligned with business objectives and sales priorities

✅ Ensure content follows user intent, E-E-A-T guidelines, and internal guidelines for compliance

✅ Stay informed about regulations and ensure all content is compliant with operator and country guidelines

✅ Update documentation with articles mentioning specific operators

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on content creation and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Journalism, Marketing, or a related discipline)

Experience: 5-10 years of experience in content writing, with at least 3 years in a management role

Required Skills:

• Deep knowledge and experience in betting-related content creation, lingo, and quality standards (both Sports and Casino)
• Strong knowledge and experience with on-page SEO
• Native-level Brazilian Portuguese language coupled with strong writing skills
• Solid experience in content writing for SEO purposes
• Practical knowledge of CMS (WordPress)

Preferred Skills:

• Previous experience within the content writing landscape and leadership abilities

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Content Manager role in Brazil, the estimated salary range is R$ 15,000 - R$ 25,000 per month (gross).

Benefits:

• Fully remote work environment
• Integration into a young and dynamic team
• Career advancement opportunities
• Competitive salaries depending on seniority level
• Dynamic and forward-thinking company culture

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Media and Telecommunications, specializing in sports and gaming on a global scale

Company Size: Medium (201-500 employees)

Founded: 2017

Company Description:

• Hosts sports fan communities across the world
• Runs sports media in over 30 countries
• Helps bettors make informed choices about their wagers and where to place them

Company Specialties:

• Affiliate marketing
• Betting
• Media
• Sports
• Gaming

Company Website: north-star.network

ASSUMPTION: North Star Network is a dynamic and growing company with a strong focus on its employees and their career development.

📊 Role Analysis

Career Level: Senior (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Content

Work Arrangement: Fully remote, with the option to work from one of the company's offices in Brazil, France, or the UK

Growth Opportunities:

• Potential to lead and grow the Brazilian Portuguese content team
• Opportunities to collaborate with cross-functional teams and gain exposure to different aspects of the business
• Career advancement opportunities within the company

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote-first, with physical offices in Brazil, France, and the UK

Office Location(s): São Paulo, Brazil; Levallois, France; Marcq-en-Baroeul, France

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and a thriving job market
• The city is known for its diverse population, rich history, and iconic landmarks
• São Paulo is a major hub for the sports and gaming industries in Latin America

Work Schedule: Flexible, with core hours between 10:00 AM and 4:00 PM (Brazil Standard Time)

ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, with the expectation of regular communication and collaboration with the team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment and/or case study
• Interview with the hiring manager
• Final interview with the Head of Content

Key Assessment Areas:

• Content creation and management skills
• SEO knowledge and experience
• Leadership and team management abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Provide examples of your content creation and management work, ideally in the betting or gaming industries
• Demonstrate your understanding of SEO best practices and market dynamics
• Showcase your leadership and team management abilities through past experiences or projects

ATS Keywords: Brazilian Portuguese, Content Management, SEO, Leadership, Content Strategy, Compliance, CMS, Team Management, Market Dynamics, iGaming Trends, Communication Skills, Innovation, User Intent, E-E-A-T Guidelines, Training, Feedback

ASSUMPTION: The application process is designed to assess the candidate's technical skills, leadership abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• CMS: WordPress
• SEO Tools: Google Search Console, SEMrush, Ahrefs, or similar
• Project Management Tools: Asana, Trello, or similar
• Communication Tools: Slack, Microsoft Teams, or similar

ASSUMPTION: The tools and technologies required for this role are standard in the content management and SEO industries.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Accountability
• Customer-centricity

Work Style:

• Dynamic and forward-thinking
• Autonomous and self-driven
• Collaborative and team-oriented
• Results-focused and data-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing a team virtually?
• Do you have a proven track record of driving results and achieving business objectives?

ASSUMPTION: North Star Network values candidates who are proactive, innovative, and committed to delivering high-quality work.

⚠️ Potential Challenges

• Managing a remote team across different time zones
• Keeping up with the fast-paced and ever-changing sports and gaming industries
• Balancing strategic planning and hands-on content creation and optimization
• Ensuring compliance with regulations and guidelines in multiple markets

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on the Brazilian Portuguese market and betting/gaming content
• Similar roles may be found in other sports media or gaming companies, but the specific requirements and context may vary
• Career progression in this role may lead to opportunities in other markets or within the company's global content team

ASSUMPTION: While this role is unique, it offers a clear path for career growth and development within the company.

📝 Sample Projects

• Developing and implementing a content strategy for a new sports betting platform in Brazil
• Managing a team of content writers to create and optimize betting-related content in Brazilian Portuguese
• Conducting market research and analysis to identify content gaps and opportunities in the Brazilian betting market

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role and the opportunity to make a significant impact on the company's success.

❓ Key Questions to Ask During Interview

• Can you describe the current content strategy for the Brazilian Portuguese Business Unit, and how this role fits into that strategy?
• How does North Star Network support the growth and development of its employees, particularly in remote work environments?
• Can you provide examples of how the company has adapted to changes in the sports and gaming industries, and how this role has evolved as a result?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does North Star Network measure the success of its content strategies, and what metrics will be used to evaluate my performance in this role?

ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role and the company's goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on content creation, management, and SEO
• Prepare examples of your content creation and management work, ideally in the betting or gaming industries
• Demonstrate your understanding of SEO best practices and market dynamics
• Showcase your leadership and team management abilities through past experiences or projects
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.