Senior Content Manager

📌 Core Information

🔹 Job Title: Senior Content Manager

🔹 Company: Pavago

🔹 Location: Remote (Colombia)

🔹 Job Type: Full-Time, Contract

🔹 Category: Marketing & Communications

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US Hours)

🚀 Job Overview

Key aspects of this role include:

• Strategic content leadership, driving engagement and conversions
• Team management and mentoring of content creators
• SEO-optimized content development and performance analysis
• Collaboration with cross-functional teams on campaigns and projects
• Process optimization and workflow management

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and data-driven decision making. The ideal candidate will have a proven track record in content management and team leadership.

📋 Key Responsibilities

✅ Develop and execute a comprehensive content strategy aligned with business objectives

✅ Lead, mentor, and manage a team of content creators to maintain consistent quality and brand voice

✅ Oversee email marketing campaigns, including content creation, segmentation, A/B testing, and performance optimization

✅ Drive SEO content efforts, conduct keyword research, and monitor performance via tools like SEMrush and Google Search Console

✅ Work closely with design and marketing teams to deliver high-impact landing pages, ads, and social media content

✅ Track and analyze content performance, adjusting strategy based on data

✅ Ensure smooth content workflow and operations, optimizing processes for efficiency

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Media Sciences, Communications, Marketing, or related field

Experience: 5+ years in content management, content strategy, or digital marketing

Required Skills:

• Proven leadership experience in managing content teams and marketing campaigns
• Strong grasp of SEO, copywriting, email marketing, and analytics
• Hands-on experience with tools like Mailchimp, Braze, WordPress, Google Search Console, SEMrush, Asana, Trello, and Toggl
• Excellent communication and project management skills

Preferred Skills:

• Fluency in Spanish
• Experience working with remote, international teams

ASSUMPTION: Given the remote nature of the role and the company's focus on international talent, proficiency in Spanish and experience working with remote teams are highly desirable but not strictly required.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 USD per year (Based on industry standards for remote, experienced content managers in Colombia)

Benefits:

• Flexible work hours and remote work arrangement
• Opportunity to work with a diverse, international team
• Potential for career growth and professional development

Working Hours: Full-time, US hours (approx. 9:00 AM - 5:00 PM EST)

ASSUMPTION: The salary range is estimated based on industry standards for remote, experienced content managers in Colombia. Benefits and working hours are typical for remote, full-time positions.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Pavago specializes in connecting businesses with international talent, offering affordable solutions for companies looking to diversify their teams.

Company Size: Small (2-10 employees). This means a more agile work environment with opportunities for impact and growth.

Founded: Pavago was founded with a mission to bridge the gap between businesses and global talent, fostering international collaboration and growth.

Company Description:

• Pavago believes in a borderless future where businesses can harness the best of international expertise without breaking the bank.
• The company offers affordable talent solutions, with a vast network spanning across continents.
• Pavago's approach fuels local business growth by integrating international insights and expertise.

Company Specialties:

• Staffing and Recruiting
• International Talent Acquisition
• Global Business Growth

Company Website: pavago.co

ASSUMPTION: Pavago's small size and focus on international talent present unique opportunities and challenges for employees. The company's mission and values are central to its culture and operations.

📊 Role Analysis

Career Level: Experienced (5-10 years). This role requires a proven track record in content management and team leadership.

Reporting Structure: The Senior Content Manager will report directly to the Marketing Director and oversee a team of content creators.

Work Arrangement: Remote (US Hours). This role requires availability during US business hours for collaboration and communication with the team and clients.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunity to expand skills in SEO, email marketing, and team management
• Possibility to work with diverse, international teams and clients

ASSUMPTION: Given Pavago's focus on international talent and growth, there are ample opportunities for career development and expansion within the company.

🌍 Location & Work Environment

Office Type: Remote. This role does not require regular physical presence in an office.

Office Location(s): Not applicable (remote work)

Geographic Context:

• Colombia is the third-largest country in South America, with a diverse culture and rich history.
• The time zone is Eastern Standard Time (EST), which may require some flexibility for collaboration with US-based teams.
• Colombia offers a high quality of life, with affordable living costs and a vibrant culture.

Work Schedule: Full-time, with flexible hours and the ability to work remotely. The role requires availability during US business hours for collaboration and communication with the team and clients.

ASSUMPTION: The remote nature of this role offers flexibility and work-life balance, but it also requires self-motivation and strong communication skills to succeed in a virtual environment.

💼 Interview & Application Insights

Typical Process:

• Initial Screening: Quick chat to align on goals and expectations
• Zoom Interview with Pavago: Initial interview with Pavago's team
• Client Interview: Deeper dive into leadership, process management, and collaboration
• Offer & Onboarding: Get the offer and start working with the US company

Key Assessment Areas:

• Content strategy and planning
• Team leadership and management
• SEO and content performance analysis
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your content management experience and leadership skills
• Include specific examples of your SEO and email marketing successes
• Demonstrate your ability to work effectively in a remote, international team environment

ATS Keywords: Content Strategy, Team Management, SEO, Email Marketing, Analytics, Campaign Development, Brand Storytelling, Performance Optimization

ASSUMPTION: Pavago's interview process is designed to assess candidates' strategic thinking, creativity, and leadership skills, as well as their ability to thrive in a remote, international work environment.

🛠️ Tools & Technologies

• Mailchimp
• Braze
• WordPress
• Google Search Console
• SEMrush
• Asana
• Trello
• Toggl

ASSUMPTION: The tools listed are essential for this role and should be familiar to the ideal candidate. Proficiency in these tools is required for success in the position.

👔 Cultural Fit Considerations

Company Values:

• Global Thinking: Embracing diversity and international perspectives
• Affordability: Offering high-quality, cost-effective solutions
• Growth: Fostering personal and professional development

Work Style:

• Remote and flexible: Comfortable working independently and collaborating virtually
• Data-driven: Making informed decisions based on performance metrics
• Adaptable: Able to pivot and adjust strategies based on changing priorities and feedback

Self-Assessment Questions:

• How do you approach content strategy and planning in a global context?
• Can you provide an example of a successful email marketing campaign you've led?
• How do you ensure consistent brand voice and quality across a team of content creators?

ASSUMPTION: Pavago's company values and work style are central to its culture and operations. Candidates should be able to demonstrate alignment with these values and an ability to thrive in a remote, international work environment.

⚠️ Potential Challenges

• Managing a remote team with diverse cultural backgrounds and time zones
• Balancing strategic planning with hands-on content creation
• Adapting to changing priorities and feedback from clients and stakeholders
• Ensuring consistent brand voice and quality across various content formats and platforms

ASSUMPTION: The remote nature of this role and Pavago's focus on international talent present unique challenges that candidates should be prepared to address.

📈 Similar Roles Comparison

• Unlike traditional content management roles, this position requires a strong focus on SEO and email marketing, as well as leadership and team management skills
• Pavago's emphasis on international talent and global collaboration sets this role apart from similar positions in more traditional, domestic organizations
• Career paths may include growth into leadership roles within the marketing department or expansion into other areas of the business

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other organizations. Candidates should be prepared to adapt to a global, remote work environment and embrace the company's focus on international talent.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for a new product launch
• Managing a team of content creators to produce high-quality, SEO-optimized blog posts and articles
• Conducting keyword research and optimizing content for improved search engine rankings
• Collaborating with design and marketing teams to create engaging social media content and ads

ASSUMPTION: These sample projects are designed to assess candidates' ability to develop and execute content strategies, manage teams, and optimize content for search engines and engagement.

❓ Key Questions to Ask During Interview

• How does Pavago support the growth and development of its employees?
• Can you describe the typical workflow and communication process for the content team?
• How does Pavago ensure consistent brand voice and quality across various content formats and platforms?
• What are the most significant challenges facing the content team, and how can this role address them?
• How does Pavago measure the success of its content strategies, and how will my performance be evaluated?

ASSUMPTION: These interview questions are designed to assess candidates' understanding of Pavago's culture, work environment, and expectations for the role. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content management experience and leadership skills
• Prepare examples of your SEO and email marketing successes
• Demonstrate your ability to work effectively in a remote, international team environment
• Follow up with Pavago within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.