Senior Content Manager

📌 Core Information

🔹 Job Title: Senior Content Manager

🔹 Company: Privy

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Defining and leading Privy’s content strategy across all channels
• Overseeing the full content lifecycle, from strategy and ideation to execution and performance analysis
• Building, mentoring, and managing a high-performing content team
• Partnering closely with other teams to align content initiatives with key business priorities
• Driving measurable impact on brand awareness and demand generation

ASSUMPTION: This role requires a strategic thinker with strong leadership skills to define and execute a comprehensive content strategy that supports Privy’s brand and demand generation objectives.

📋 Key Responsibilities

✅ Develop and own a comprehensive content strategy that supports Privy’s brand, demand generation, and customer education objectives.

✅ Oversee the creation of high-impact content across all formats, including blog posts, whitepapers, guides, case studies, email campaigns, video scripts, webinars, and more.

✅ Build, mentor, and manage a high-performing content team, including internal writers and external agencies or freelancers.

✅ Partner closely with product marketing and demand generation to align content initiatives with key business priorities and campaign goals.

✅ Lead the development and management of an editorial calendar to ensure consistent, timely, and strategic content delivery.

✅ Own and evolve Privy’s brand voice and messaging guidelines to ensure consistency across all content.

✅ Oversee SEO and content distribution strategies to maximize reach and discoverability.

✅ Define and track content performance metrics; analyze results to inform future strategy and optimize ROI.

✅ Collaborate cross-functionally with design, sales, customer success, and leadership teams to amplify the impact of content across the customer journey.

ASSUMPTION: This role requires a strong understanding of content’s role in the buyer’s journey and in demand generation, as well as expertise in SEO, content analytics, and performance measurement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)

Experience: 5-7 years of experience in content marketing, with at least 3 years in a leadership role, ideally within SaaS or e-commerce tech

Required Skills:

• Exceptional writing, editing, and storytelling skills
• Deep understanding of content’s role in the buyer’s journey and in demand generation
• Strong expertise in SEO, content analytics, and performance measurement
• Experience managing and mentoring content teams and working with external partners
• Strategic thinker with the ability to translate business goals into content initiatives
• Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment
• Collaborative and persuasive communicator; able to influence stakeholders at all levels

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Familiarity with SEO best practices and tools (e.g., SEMrush, Ahrefs)
• Knowledge of content performance metrics and analytics tools (e.g., Google Analytics)

ASSUMPTION: Candidates with experience in SaaS or e-commerce tech will have a better understanding of the industry and its target audience.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Content Manager role in the United States)

Benefits:

• Health, dental, and vision insurance
• Unlimited PTO
• Generous paid parental leave
• Equity
• Regular team events and off-sites

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Content Manager role in the United States. Actual compensation may vary based on factors such as experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Privy is a tech company specializing in e-commerce marketing and customer engagement solutions.

Company Size: Privy has a small to mid-sized team, which means applicants can expect a more agile and collaborative work environment. This size also offers opportunities for high autonomy and career growth.

Founded: Privy was founded in 2012, making it an established player in the e-commerce tech industry.

Company Description:

• Privy helps online businesses create, grow, and engage their customer base through targeted marketing campaigns and personalized customer experiences.
• The company offers a suite of tools for email marketing, SMS marketing, and social proof, enabling businesses to connect with their customers across multiple channels.
• Privy is committed to providing high-quality, easy-to-use solutions that drive results for its customers.

Company Specialties:

• E-commerce marketing
• Customer engagement
• Email marketing
• SMS marketing
• Social proof

Company Website: privy.com

ASSUMPTION: Privy’s focus on e-commerce marketing and customer engagement makes it an attractive option for candidates interested in the retail and tech industries.

📊 Role Analysis

Career Level: This role is a senior-level position, offering high autonomy and career growth opportunities within the content marketing field.

Reporting Structure: The Senior Content Manager will report directly to the VP of Marketing and oversee a team of content creators and external partners.

Work Arrangement: This role is fully remote, allowing for flexible scheduling and work-life balance.

Growth Opportunities:

• As a senior-level role, this position offers opportunities for career advancement within the content marketing field or into other leadership roles within the company.
• The high autonomy of the role allows for significant growth and development of skills and expertise.
• Working closely with other teams provides opportunities to gain experience in various aspects of marketing and e-commerce.

ASSUMPTION: The senior-level nature of this role and the high autonomy it offers make it an attractive option for experienced content marketing professionals looking for growth and development opportunities.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): N/A (Remote work only)

Geographic Context:

• The United States offers a large talent pool and diverse consumer base, providing ample opportunities for content creation and engagement.
• The remote nature of the role allows for flexibility in working hours and a better work-life balance.
• Applicants should be comfortable working independently and managing their time effectively in a remote environment.

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The fully remote nature of this role may require applicants to be self-motivated and able to manage their time effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Resume screening
• Phone or video call interview with the hiring manager
• Take-home content strategy assignment
• Final interview with the VP of Marketing and other team members

Key Assessment Areas:

• Content strategy and planning
• Writing and editing skills
• Team management and leadership
• Collaboration and communication skills
• Understanding of content’s role in demand generation and customer education

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and achievements, with a focus on strategy, leadership, and measurable results.
• Prepare for interview questions that assess your understanding of content strategy, SEO, and content analytics.
• Be ready to discuss your approach to managing and mentoring content teams, as well as your experience working with external partners.

ATS Keywords: Content Strategy, Content Creation, Team Management, SEO, Content Analytics, Performance Measurement, Storytelling, Collaboration, Project Management, Brand Voice, Editorial Calendar, Demand Generation, Customer Education, Communication, Strategic Thinking, Detail Orientation

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, leadership skills, and understanding of content marketing best practices.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs)
• Content performance metrics and analytics tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Content creation and collaboration tools (e.g., Google Docs, Microsoft Word)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company’s tech stack and the candidate’s preferences and expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Agile and adaptable
• Results-oriented
• Collaborative and team-focused
• Data-informed decision-making
• Continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, agile environment, and are you comfortable managing multiple projects simultaneously?
• Are you a strong communicator and collaborator, able to work effectively with various teams and stakeholders?
• Do you have a data-driven approach to content marketing, and are you comfortable using analytics tools to inform your strategy?

ASSUMPTION: Candidates who are a strong cultural fit for Privy will be results-oriented, collaborative, and data-driven, with a customer-centric mindset and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing a remote content team and ensuring consistent, high-quality content delivery
• Balancing the need for strategic, long-term content planning with the demands of short-term campaign goals
• Keeping up with the fast-paced nature of the e-commerce industry and adapting content strategy accordingly
• Ensuring consistent brand voice and messaging across all content channels and formats

ASSUMPTION: The senior-level nature of this role and the high autonomy it offers may present unique challenges and opportunities for growth and development.

📈 Similar Roles Comparison

• This role is similar to other Senior Content Manager positions in the tech industry, but may offer more autonomy and growth opportunities due to Privy’s smaller team size.
• Candidates with experience in SaaS or e-commerce tech may find this role particularly appealing, as it offers the chance to work in a specialized and growing field.
• Compared to other senior-level content marketing roles, this position may offer more opportunities for career advancement within the company or into other leadership roles.

ASSUMPTION: The specific comparison points for this role may vary depending on the candidate’s background and experience, as well as the industry and company size.

📝 Sample Projects

• Developing and executing a comprehensive content strategy that supports Privy’s brand and demand generation objectives
• Overseeing the creation of high-impact content across multiple formats and channels, including blog posts, whitepapers, case studies, email campaigns, video scripts, and webinars
• Managing and mentoring a team of content creators and external partners to ensure consistent, timely, and strategic content delivery
• Partnering with other teams to align content initiatives with key business priorities and campaign goals
• Analyzing content performance metrics and using data to inform future strategy and optimize ROI

ASSUMPTION: The specific projects and initiatives undertaken in this role may vary depending on the company’s priorities, the candidate’s expertise, and the broader market landscape.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy, and how will my work contribute to the company’s overall goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Privy support the professional development and growth of its employees, particularly in senior-level roles?
• What is the team structure and dynamic like, and how will I collaborate with other teams and stakeholders?
• How does Privy measure the success of its content marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?

ASSUMPTION: The specific questions asked during the interview may vary depending on the candidate’s background, the company’s priorities, and the broader market landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and achievements, with a focus on strategy, leadership, and measurable results.
• Prepare for interview questions that assess your understanding of content strategy, SEO, and content analytics.
• Be ready to discuss your approach to managing and mentoring content teams, as well as your experience working with external partners.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.