Senior Content Manager

📌 Core Information

🔹 Job Title: Senior Content Manager

🔹 Company: LivePerson

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a content strategy to build brand awareness and generate pipeline
• Creating high-quality marketing assets, including long-form editorial content, customer stories, and industry thought leadership
• Leveraging data-driven storytelling and AI to create innovative content
• Collaborating cross-functionally with sales, product, and design teams to identify content opportunities
• Managing a bench of freelance writers and ensuring content quality and consistency

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and the ability to work effectively with various teams to achieve business objectives.

📋 Key Responsibilities

✅ Develop and execute a content strategy that supports LivePerson's business objectives and customer lifecycle

✅ Create and edit a variety of marketing assets, including ebooks, white papers, blog posts, customer stories, newsletters, and webinar talk tracks

✅ Develop data-driven industry reports, infographics, and other content leveraging LivePerson's customer conversation data

✅ Incorporate content marketing best practices for search engine optimization and analytics

✅ Build and manage a bench of freelance writers to ensure high-quality content production

✅ Conduct strategic content assessments and audits to inform content decisions and identify opportunities

✅ Collaborate with cross-functional teams to identify content opportunities and integrate generative AI and conversational design into LivePerson's content strategy

ASSUMPTION: This role requires a strong understanding of content marketing best practices, SEO, and data analysis to create effective and engaging content.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, Communications, or a related field

Experience: At least 7 years of experience in online content strategy and production, ideally in a marketing team or B2B SaaS context

Required Skills:

• Excellent writing and editing skills with the ability to produce high-quality content on brief and on deadline
• Strong communication and collaboration skills, with the ability to work effectively with internal and external stakeholders
• Solid project management skills and attention to detail
• Ability to leverage data analysis, user research, benchmarking, and content audits to facilitate content decisions and deployment
• Experience with SEO and conversion rate optimization best practices

Preferred Skills:

• Market knowledge and experience in conversational AI, customer experience, or enterprise software
• Ability to scale bandwidth using AI tools

ASSUMPTION: Candidates with a strong portfolio showcasing their writing and editing skills, as well as experience in content strategy and marketing, will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $100,000 to $135,000 per year (USD). Final compensation will be determined by various factors, including location, skills, experience, education, and professional certifications.

Benefits:

• Health, dental, and vision insurance, and wellbeing resources and programs
• Public holidays and discretionary PTO package for flexible days off with manager approval
• 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
• Parental leave, maternity support, and fertility services
• Access to internal professional development resources
• 24/7 access to professional counselors, voluntary insurance coverage, and exclusive perks and discounts

Working Hours: Full-time, with a flexible work-life balance tailored to individual needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Content Manager role in a similar company size and location. Final compensation may vary based on the factors mentioned above.

📌 Applicant Insights

🔍 Company Context

Industry: LivePerson operates in the enterprise software industry, specifically focusing on digital-first customer conversations and conversational AI. The company is a leader in its space, powering nearly a billion conversational interactions every month for top global brands.

Company Size: LivePerson is a mid-sized company with 1,001-5,000 employees, providing a collaborative and innovative work environment with ample opportunities for growth and career development.

Founded: LivePerson was founded in 1995 and has since grown to become a publicly-traded company (NASDAQ: LPSN) with a global presence.

Company Description:

• LivePerson is the enterprise leader in digital-first customer conversations, empowering brands to create meaningful connections with consumers through conversational AI
• The company's award-winning Conversational Cloud platform enables brands to connect with millions of consumers, providing a uniquely rich data set and AI-powered solutions to accelerate contact center transformation, supercharge agent productivity, and deliver more personalized customer experiences
• LivePerson has been recognized as the #1 Most Innovative AI Company in the world by Fast Company and is trusted by leading brands such as HSBC, Chipotle, and Virgin Media

Company Specialties:

• Messaging
• Automation
• Bots & AI
• Artificial Intelligence
• Conversational AI
• Customer experience
• Customer Engagement
• Voice Solutions
• Success Services
• Customer Care
• Commerce
• Natural Language Understanding
• Natural Language Processing
• and Generative AI

Company Website: www.liveperson.com

ASSUMPTION: LivePerson's focus on conversational AI and customer experience makes it an attractive employer for candidates interested in cutting-edge technology and innovative marketing strategies.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and expertise in content marketing and management.

Reporting Structure: The Senior Content Manager will report directly to the Senior Director of Marketing and collaborate with various teams, including sales, product, and design.

Work Arrangement: This role is remote-friendly, with a flexible work-life balance tailored to individual needs.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department or expand into other areas of the business
• Opportunities to work on high-impact projects and drive meaningful change in LivePerson's content strategy
• Access to professional development resources and training to enhance skills and advance career growth

ASSUMPTION: The Senior Content Manager role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on LivePerson's content strategy and business objectives.

🌍 Location & Work Environment

Office Type: LivePerson has multiple offices worldwide, with a flexible work arrangement that allows employees to work remotely or from any of the company's locations.

Office Location(s): LivePerson's headquarters is in New York, NY, with additional offices in Tokyo, Israel, the UK, Australia, Germany, and Singapore.

Geographic Context:

• LivePerson's global presence enables employees to work with diverse teams and gain exposure to international markets
• The company's remote-friendly culture allows for a better work-life balance and the ability to work from anywhere with an internet connection
• LivePerson's offices are located in major cities with vibrant cultural scenes, offering employees the opportunity to live and work in exciting urban environments

Work Schedule: LivePerson offers a flexible work-life balance tailored to individual needs, with core hours between 10:00 AM and 4:00 PM ET.

ASSUMPTION: LivePerson's global presence and flexible work arrangements make it an attractive employer for candidates seeking international exposure, work-life balance, and the opportunity to live and work in diverse locations.

💼 Interview & Application Insights

Typical Process:

• Phone screening to assess communication skills and cultural fit
• Content assessment or writing test to evaluate writing and editing skills
• On-site or virtual interview with the hiring manager and other team members to discuss the role, responsibilities, and company culture
• Final decision and offer

Key Assessment Areas:

• Writing and editing skills
• Content strategy and marketing expertise
• Collaboration and communication skills
• Cultural fit and alignment with LivePerson's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in content strategy, marketing, and writing
• Include specific examples of your work and the impact you've made in previous roles
• Prepare for the content assessment or writing test by reviewing LivePerson's content and understanding the company's voice and style
• Research LivePerson's industry, competitors, and market position to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Content strategy, content marketing, writing, editing, SEO, data analysis, user research, thought leadership, conversational AI, customer experience, B2B SaaS

ASSUMPTION: LivePerson's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on writing and editing abilities and content marketing expertise.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress or Adobe Experience Manager
• SEO tools such as Google Search Console, SEMrush, or Ahrefs
• Data analysis tools such as Google Analytics, Tableau, or Power BI
• Project management tools such as Asana, Trello, or Jira
• Collaboration tools such as Slack, Microsoft Teams, or Google Workspace

ASSUMPTION: The Senior Content Manager will be expected to have experience with various content management, SEO, data analysis, project management, and collaboration tools to effectively perform their role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: LivePerson is committed to understanding and addressing the needs of its customers, both internal and external
• Innovative: The company fosters a culture of continuous learning, experimentation, and improvement
• Collaborative: LivePerson encourages cross-functional collaboration and teamwork to achieve shared goals and drive success
• Accountable: The company holds its employees responsible for delivering results and taking ownership of their work
• Inclusive: LivePerson values diversity, equity, and inclusion, creating an environment where everyone can thrive

Work Style:

• LivePerson's work environment is fast-paced and dynamic, with a focus on agility, adaptability, and continuous learning
• The company values a growth mindset, with an emphasis on experimentation, iteration, and improvement
• LivePerson's culture is collaborative and supportive, with a strong emphasis on teamwork and cross-functional collaboration
• The company offers a flexible work-life balance, with remote-friendly policies and a focus on employee well-being

Self-Assessment Questions:

• Do you align with LivePerson's customer-centric approach, and how have you demonstrated this in previous roles?
• How do you approach continuous learning and innovation in your work, and can you provide examples of your ability to adapt and pivot in response to changing circumstances?
• Describe your experience working in a collaborative, cross-functional environment, and how have you contributed to successful team outcomes?

ASSUMPTION: LivePerson's values and work style emphasize customer-centricity, innovation, collaboration, accountability, and inclusivity. Candidates who align with these values and demonstrate relevant experience and skills will be strong fits for the company's culture.

⚠️ Potential Challenges

• The Senior Content Manager role requires a strong understanding of content marketing best practices, SEO, and data analysis, which may present a steep learning curve for candidates without relevant experience
• LivePerson's fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role requires strong collaboration and communication skills, which may be challenging for candidates who prefer to work independently or remotely
• The global nature of LivePerson's operations may present challenges in coordinating with teams across different time zones and cultures

ASSUMPTION: The Senior Content Manager role presents unique challenges and opportunities, requiring candidates to possess a strong skill set, adaptability, and a growth mindset to succeed in the role.

📈 Similar Roles Comparison

• Compared to other Senior Content Manager roles, this position offers a unique opportunity to work in the conversational AI and customer experience space, with a focus on innovative and data-driven content strategies
• LivePerson's mid-sized company structure provides a more intimate and collaborative work environment compared to larger enterprise organizations, offering candidates greater exposure and opportunities for growth
• This role offers a clear career path for candidates interested in advancing their content marketing and management skills, with potential opportunities to grow into leadership roles or expand into other areas of the business

ASSUMPTION: The Senior Content Manager role at LivePerson offers a unique blend of challenges, opportunities, and benefits compared to similar roles in the industry, making it an attractive option for candidates seeking to grow their careers in content marketing and management.

📝 Sample Projects

• Developing a comprehensive content audit and strategy to improve LivePerson's website traffic, engagement, and conversions
• Creating a series of data-driven industry reports, infographics, and other content leveraging LivePerson's customer conversation data to establish the company as a thought leader in the conversational AI space
• Collaborating with the design team to create visually appealing and on-brand marketing assets that align with LivePerson's brand guidelines and style

ASSUMPTION: The Senior Content Manager role at LivePerson offers a wide range of projects and opportunities for candidates to make a significant impact on the company's content strategy and business objectives.

❓ Key Questions to Ask During Interview

• Can you describe the content marketing team's structure and how this role fits within the organization?
• How does LivePerson approach collaboration and communication between marketing, sales, and product teams, and how does this role contribute to that process?
• What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
• How does LivePerson measure the success of its content marketing efforts, and what key performance indicators (KPIs) does the company track?
• What opportunities are there for growth and professional development within this role and the content marketing team?

ASSUMPTION: Asking insightful questions during the interview process demonstrates a candidate's interest in the role and their understanding of LivePerson's business and content marketing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in content strategy, marketing, and writing
• Prepare for the content assessment or writing test by reviewing LivePerson's content and understanding the company's voice and style
• Research LivePerson's industry, competitors, and market position to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.