📌 Core Information
🔹 Job Title: Senior Content Manager
🔹 Company: Rightmove
🔹 Location: London - Hybrid, London, City of (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (2 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading a high-impact content strategy that drives business growth and enhances brand visibility
- Managing freelance writers to deliver engaging content in line with the brand tone of voice
- Owning and evolving the external SEO/GEO approach, building relationships with product and data teams
- Continuously testing new formats and AI tools to scale programs and drive efficiencies
- Collaborating with various marketing functions to ensure alignment and consistency
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of content marketing, SEO, and AI tools to drive business growth and enhance brand visibility.
📋 Key Responsibilities
✅ Develop and lead a high-impact content strategy that drives business growth and enhances brand visibility
✅ Manage freelance writers to deliver engaging content in line with the brand tone of voice
✅ Own and evolve the external SEO/GEO approach, building relationships with product and data teams
✅ Continuously test new formats and AI tools to scale programs and drive efficiencies
✅ Collaborate with various marketing functions to ensure alignment and consistency
ASSUMPTION: The ideal candidate will have experience in developing and executing content strategies, managing freelancers, and working with SEO and AI tools to drive business growth and enhance brand visibility.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 7+ years of experience in content strategy, with a proven track record of driving business growth and enhancing brand visibility
Required Skills:
- Proven experience in developing and executing content strategies
- Strong project management and stakeholder management skills
- Confidence with analytics tools and data-driven decision making
- Experience with SEO and AI tools
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with property-related content or SEO
- Familiarity with Rightmove or similar property platforms
ASSUMPTION: The ideal candidate will have a strong background in content strategy, with experience in driving business growth and enhancing brand visibility through engaging and SEO-optimized content.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Senior Content Manager role in London)
Benefits:
- Competitive compensation package
- Cash plan for dental, optical, and physio treatments
- Private Medical Insurance, Pension, and Life Insurance
- Employee Assistance Plan
- 27 days holiday plus two (paid) volunteering days a year
- Holiday buy schemes
- Hybrid working pattern (2 days in the office)
- Contributory stakeholder pension
- Life assurance at 4x basic salary
- Paid leave for maternity, paternity, adoption, and fertility
- Travel Loan, Bike to Work scheme, Rental Deposit Loan
- Charitable contributions through Payroll Giving
- Access to deals and discounts
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is based on industry standards for a Senior Content Manager role in London, with benefits packages varying based on individual needs and preferences.
📌 Applicant Insights
🔍 Company Context
Industry: Rightmove operates in the property technology (PropTech) industry, focusing on providing the largest choice of properties and helping people make their move.
Company Size: Rightmove has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Rightmove was founded in 2000 and has since grown to become the UK's leading property platform.
Company Description:
- Rightmove is the UK's #1 property site with the largest choice of properties, giving everyone the belief they can make their move.
- The company aims to make moving simpler by providing access to tools, expertise, trust, and belief to make it happen.
- Rightmove offers a friendly, supportive work environment with a strong focus on employee development and growth.
Company Specialties:
- Property
- Housing
- House prices
- Buyers
- Property market
- Property data
- Vendors
- Landlords
- Tenants
- Research
- Estate Agents
- Letting Agents
- New Homes Developers
- Property trends
- PropTech
- Website design
- Mobile website and App development
Company Website: http://www.rightmove.co.uk
ASSUMPTION: Rightmove's focus on providing the largest choice of properties and helping people make their move sets it apart in the PropTech industry, with a strong emphasis on innovation, productivity, and overall success.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a strategic mindset and proven experience in content strategy and management.
Reporting Structure: The Senior Content Manager will report directly to the Head of PR & Content and work closely with various marketing functions, product, and data teams.
Work Arrangement: This role is offered on a hybrid basis, with 2 days required in the office.
Growth Opportunities:
- Progression to a Head of Content or similar leadership role within the marketing function
- Expanding the content team and taking on additional responsibilities
- Gaining experience in a fast-paced, growing industry and working with a diverse range of stakeholders
ASSUMPTION: The Senior Content Manager role offers significant growth opportunities, both within the content team and across the broader marketing function, as well as the chance to gain experience in a dynamic, fast-paced industry.
🌍 Location & Work Environment
Office Type: Rightmove's offices are modern, collaborative spaces designed to foster creativity and productivity.
Office Location(s): Milton Keynes, London (Soho Square), and Newcastle Upon Tyne
Geographic Context:
- London is a vibrant, multicultural city with a thriving property market and numerous opportunities for professional growth.
- The hybrid work arrangement allows for flexibility and a better work-life balance.
- The office locations are strategically placed to accommodate both local and remote employees.
Work Schedule: Full-time (37.5 hours per week), with a hybrid work arrangement (2 days in the office).
ASSUMPTION: Rightmove's offices provide a modern, collaborative work environment that fosters creativity and productivity, with a hybrid work arrangement offering flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Face-to-face or video interview with the hiring manager and relevant stakeholders
- Final interview with the Head of PR & Content
Key Assessment Areas:
- Content strategy development and execution
- SEO and AI tool proficiency
- Project management and stakeholder communication skills
- Cultural fit and alignment with Rightmove's values
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy experience, SEO proficiency, and project management skills.
- Include examples of your past content strategies and their impact on business growth and brand visibility.
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving, communication, and collaboration skills.
ATS Keywords: Content strategy, SEO, AI tools, project management, stakeholder communication, business growth, brand visibility, property market, property data, property trends, PropTech
ASSUMPTION: The interview process for the Senior Content Manager role will focus on assessing the candidate's content strategy experience, SEO proficiency, project management skills, and cultural fit with Rightmove's values.
🛠️ Tools & Technologies
- Content management systems (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- AI tools (e.g., Frase, Copy.ai, Jasper)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The Senior Content Manager will be expected to have experience with a range of content management, SEO, AI, analytics, project management, and communication tools to effectively execute their role.
👔 Cultural Fit Considerations
Company Values:
- We create value by delivering results and building trust with partners and consumers.
- We think bigger by acting with curiosity and setting bold aspirations.
- We care deeply by being real, having fun, and valuing diversity.
- We move together by being one team - internally collaborative, externally competitive.
- We make a difference by focusing on delivering measurable impact.
Work Style:
- Collaborative and inclusive, with a focus on open communication and active listening
- Data-driven and results-oriented, with a strong emphasis on continuous learning and improvement
- Dynamic and fast-paced, with a focus on innovation and adaptation to change
Self-Assessment Questions:
- Do I have a proven track record of driving business growth and enhancing brand visibility through engaging and SEO-optimized content?
- Am I comfortable working with a diverse range of stakeholders and managing projects and teams?
- Do I thrive in a dynamic, fast-paced environment and embrace continuous learning and improvement?
ASSUMPTION: Rightmove's values emphasize collaboration, innovation, and continuous learning, with a strong focus on delivering measurable impact and fostering a positive, inclusive work environment.
⚠️ Potential Challenges
- Managing a team of freelance writers and ensuring consistent brand tone and quality
- Keeping up with the latest trends and best practices in content marketing, SEO, and AI tools
- Balancing the demands of a fast-paced, hybrid work environment
- Navigating a large, diverse organization with multiple stakeholders and reporting lines
ASSUMPTION: The Senior Content Manager role presents unique challenges, including managing freelance writers, staying current with industry trends, balancing work-life demands, and navigating a large, diverse organization.
📈 Similar Roles Comparison
- Unlike other content management roles, this position focuses on driving business growth and enhancing brand visibility through engaging and SEO-optimized content in the property market.
- Rightmove's size and influence in the PropTech industry offer unique opportunities for growth and impact.
- Career progression in this role may lead to leadership positions within the marketing function or other areas of the business.
ASSUMPTION: The Senior Content Manager role at Rightmove offers unique opportunities for growth and impact, with a focus on driving business growth and enhancing brand visibility in the property market.
📝 Sample Projects
- Developing and executing a content strategy that drives a 20% increase in organic traffic and a 15% increase in conversions
- Managing a team of freelance writers to create engaging, SEO-optimized content that improves search rankings and drives targeted traffic
- Collaborating with product and data teams to optimize content for featured properties and improve user experience
ASSUMPTION: The Senior Content Manager role at Rightmove involves developing and executing content strategies, managing freelance writers, and collaborating with various teams to drive business growth and enhance brand visibility.
❓ Key Questions to Ask During Interview
- Can you describe the current content strategy and how my role would contribute to its evolution?
- How does the PR & Content team collaborate with other marketing functions, product, and data teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Rightmove support the growth and development of its employees, particularly in senior roles?
- What are the key challenges facing the property market, and how can content strategy help address them?
ASSUMPTION: Asking insightful questions during the interview process will help the candidate better understand the role, the team, and the company, as well as assess their fit with Rightmove's values and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content strategy experience, SEO proficiency, and project management skills.
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving, communication, and collaboration skills.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
