📌 Core Information
🔹 Job Title: Senior Content Marketeer
🔹 Company: Wolters Kluwer
🔹 Location: Deventer, Overijssel, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content marketing strategies to enhance brand awareness and reputation
- Collaborating with internal experts and external agencies to create engaging and on-brand content
- Managing the InView product brand's content calendar and ensuring consistent messaging
- Analyzing market trends and data to inform content creation and strategy
ASSUMPTION: This role requires a strategic mindset, creativity, and strong communication skills to effectively convey complex ideas in clear, engaging content.
📋 Key Responsibilities
✅ Translate business strategy and innovation roadmap into creative campaigns and content that strengthen Wolters Kluwer's market reputation
✅ Develop brand storylines and sales pitches for the InView product, and contribute to ABM (Account-Based Marketing) trajectories
✅ Translate market trends into content and sales support, and create buy-in among internal stakeholders
✅ Manage and improve the InView playbook, and ensure consistent messaging from brand to module
✅ Develop a content calendar based on market trends and data, and collaborate with other marketers or external partners to create content
✅ Monitor and maintain the quality and consistency of all content outputs, aligning with Wolters Kluwer's branding and strategy
ASSUMPTION: This role involves a high degree of collaboration with various internal teams and external partners, requiring strong project management and stakeholder management skills.
🎯 Required Qualifications
Education: HBO/WO level of education in Marketing, Communication, Journalism, or Business Administration
Experience: At least 3 years of experience in content marketing, preferably in a B2B environment
Required Skills:
- Strategic mindset and creative thinking
- Strong stakeholder management skills
- Familiarity with tools such as GenAI
- Ability to work structured and tech-savvy
- Attention to detail and data analysis skills
- Campaign development and project management skills
Preferred Skills:
- Experience with account-based marketing (ABM)
- Fluency in Dutch and English
ASSUMPTION: Candidates with experience in the information services industry or a related field may have an advantage in understanding Wolters Kluwer's products and services.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (Based on industry standards for a Senior Content Marketeer role in the Netherlands with 2-5 years of experience)
Benefits:
- Competitive benefits package, including pension plan and collective health insurance
- Flexible working hours and the possibility to work from home up to 2 days per week
- 27 vacation days and 13 ADV (reduction of working hours) days per year
- Access to learning and development opportunities, including e-learning platforms and workshops
Working Hours: 36 hours per week, with flexibility to work from home up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wolters Kluwer operates in the information services industry, providing software tools, digital information, workflow solutions, mobile applications, and high-quality content across multiple professional markets
Company Size: Wolters Kluwer is a large organization with over 23,000 employees worldwide, offering a diverse range of opportunities and resources for professional growth
Founded: Wolters Kluwer was founded in 1836 and has since grown into a global leader in its industry
Company Description:
- Wolters Kluwer is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG sectors
- The company helps its customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services
- Wolters Kluwer reported 2024 annual revenues of €5.9 billion and serves customers in over 180 countries, maintaining operations in over 40 countries, and employing approximately 21,000 people worldwide
Company Specialties:
- Software tools and digital information
- Workflow solutions
- Mobile applications
- Point-of-use applications
- High-quality content across multiple professional markets
Company Website: www.wolterskluwer.com
ASSUMPTION: Wolters Kluwer's extensive global presence and diverse range of products and services offer candidates the opportunity to work on various projects and develop their skills in different areas.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for growth and leadership within the content marketing team
Reporting Structure: The Senior Content Marketeer reports directly to the Head of Marketing and works closely with various internal teams, such as product marketing, digital marketing, and campaign marketing
Work Arrangement: This role is primarily on-site, with the possibility to work from home up to 2 days per week
Growth Opportunities:
- Potential career progression into a management or leadership role within the content marketing team
- Opportunities to work on diverse projects and gain experience in various aspects of content marketing
- Access to learning and development opportunities to enhance skills and knowledge
ASSUMPTION: The Senior Content Marketeer role offers a unique opportunity to work on high-impact content marketing projects that contribute to Wolters Kluwer's overall business strategy.
🌍 Location & Work Environment
Office Type: Wolters Kluwer's Deventer office is a modern, collaborative workspace that fosters innovation and creativity
Office Location(s): Zénobe Gramme, 4031 Liège, BE
Geographic Context:
- Deventer is a city in the eastern part of the Netherlands, with a population of approximately 100,000 people
- The city is known for its rich history, cultural attractions, and vibrant city center
- Deventer is easily accessible by car, train, and public transportation, with connections to major cities such as Amsterdam, Utrecht, and Zwolle
Work Schedule: The standard workweek is Monday to Friday, with flexible working hours and the possibility to work from home up to 2 days per week
ASSUMPTION: Wolters Kluwer's Deventer office offers a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Candidates' understanding of Wolters Kluwer's products and services
- Candidates' strategic thinking and creative problem-solving skills
- Candidates' ability to work collaboratively and manage stakeholders
- Candidates' familiarity with content marketing tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Demonstrate your understanding of Wolters Kluwer's products and services in your application materials
- Prepare examples of your past content marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Content Marketing, Branding, Storytelling, Product Marketing, Stakeholder Management, Strategic Insight, Creative Thinking, Attention to Detail, Data Analysis, Campaign Development, Market Trends, Messaging, Content Creation, Collaboration, Project Management, GenAI
ASSUMPTION: Wolters Kluwer's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the organization's needs.
🛠️ Tools & Technologies
- GenAI
- Content management systems (CMS)
- Marketing automation tools
- Project management software
ASSUMPTION: Wolters Kluwer provides its employees with access to the tools and technologies necessary to perform their jobs effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Innovation
- Integrity
- Responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about creating engaging and on-brand content?
- Do you have strong stakeholder management skills and the ability to work effectively with diverse teams?
ASSUMPTION: Wolters Kluwer values candidates who are customer-focused, collaborative, innovative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may require candidates to adapt quickly to changes and prioritize their workload effectively
- Candidates may need to manage multiple stakeholders and balance competing priorities
- The role may require candidates to work on tight deadlines and manage external agencies or vendors
- The role is primarily on-site, which may not be suitable for candidates who prefer a fully remote work arrangement
ASSUMPTION: Wolters Kluwer offers a challenging and rewarding work environment that requires candidates to be adaptable, proactive, and results-driven.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position places a greater emphasis on strategic thinking and collaboration with internal teams and external agencies
- Wolters Kluwer's global presence and diverse range of products and services offer candidates the opportunity to work on various projects and develop their skills in different areas
- This role may offer more opportunities for career growth and leadership within the content marketing team compared to similar roles in smaller organizations
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other organizations.
📝 Sample Projects
- Developing a content marketing strategy for a new product launch
- Creating a brand storyline and sales pitch for an existing product
- Managing an external agency to create a series of blog posts and social media content
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Senior Content Marketeer role at Wolters Kluwer.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the content marketing department?
- How does Wolters Kluwer support the professional development and growth of its employees?
- What are the most significant challenges facing the content marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Wolters Kluwer approach collaboration and information sharing between different teams and departments?
- What are the key performance indicators (KPIs) used to measure the success of content marketing campaigns, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills, and demonstrate your understanding of Wolters Kluwer's products and services
- Prepare examples of your past content marketing campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager, Ilias Al Mansoure, via email (ilias.almansoure@wolterskluwer.com) one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
