📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Flexera
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and driving a comprehensive content marketing strategy
- Managing a global content program spanning multiple regions and time zones
- Collaborating with cross-functional teams to create engaging content
- Optimizing content for SEO and AI search strategies
- Overseeing the production of high-quality content across various formats
ASSUMPTION: This role requires a strategic thinker with a strong background in content marketing and experience managing global programs.
📋 Key Responsibilities
✅ Create and drive a comprehensive content marketing strategy that aligns with business objectives and ensures engaging content for core personas
✅ Define content marketing objectives, develop measurement plans, and actively monitor and report on content performance
✅ Serve as the trusted content advisor and support the development of materials in collaboration with various teams around thought leadership priorities, global events, product launches, and industry news
✅ Oversee a comprehensive content audit and ensure content inventory stays up to date
✅ Write and oversee the production of high-quality content across various formats, including blogs, whitepapers, eBooks, research-driven reports, press, social media, audio, and other vehicles
✅ Develop, manage, and maintain the company blog, working closely with thought leaders and subject matter experts
✅ Optimize content for SEO and guide the AI search strategy
✅ Oversee the YouTube strategy in close coordination with the Digital team
✅ Identify, train, and manage new AI content tools to scale and accelerate content development
✅ Contribute to brand messaging guidelines in collaboration with the Brand team
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, or a related field
Experience: Minimum of 5+ years of content development and strategy experience in enterprise tech
Required Skills:
- Excellent writing, editing, and verbal communication skills
- Adept at picking up technical topics and distilling complex information for various audiences
- Able to think critically and offer strategic counsel, even in high-pressure situations
- A team player who is always looking for the win-win opportunity
- Aptitude for multi-tasking and prioritization in a dynamic, fast-paced environment
- Proficiency in using WordPress, YouTube, and Writer AI
Preferred Skills:
- Project management experience
ASSUMPTION: Candidates should have a strong portfolio showcasing their content marketing skills and experience working with global teams.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Content Marketing Manager with 5-10 years of experience in enterprise tech)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Employee assistance program
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on IT management solutions and technology value optimization
Company Size: Medium-sized (1,001-5,000 employees) with a global presence
Founded: 1998 (as Flexera Software) with a history of acquisitions and growth
Company Description:
- Flexera delivers SaaS-based IT management solutions that enable enterprises to accelerate digital transformation and multiply the value of their technology investments
- They help organizations inform their IT with definitive visibility into complex hybrid IT ecosystems and provide unparalleled IT insights
- Flexera's solutions are used by more than 50,000 customers worldwide, with a passionate team of 1,300+ employees
Company Specialties:
- Software License Optimization
- Software Licensing & Entitlement Management
- Application packaging
- Electronic software delivery
- Enterprise app stores
- Software Vulnerability Management
- Application Readiness
- Technology Asset Management
- Software Asset Management
- Cloud Management
- SaaS
- Business Service Mapping
- Data Normalization
- End of Life
- Application Rationalization
- Cloud Migration
- Cloud Cost Assessment
- Workload Placement
- Cloud Cost Optimization
- Cloud Governance
- Cloud Cost Management
- License Compliance
- FinOps
- ITAM
- Technology Value Optimization
Company Website: www.flexera.com
ASSUMPTION: Flexera is a well-established company with a strong reputation in the IT management software industry, offering a comprehensive suite of solutions for enterprise customers.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Global Head of Brand and Communications
Work Arrangement: Remote OK, with the option for on-site work at Flexera's global offices
Growth Opportunities:
- Potential to advance to a Director or VP level role as the company continues to grow and expand its content marketing efforts
- Opportunities to lead and mentor junior content marketing team members
- Chance to work on high-impact projects and contribute to the company's overall success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Flexera's content marketing strategy.
🌍 Location & Work Environment
Office Type: Flexera has global offices in multiple locations, with a strong focus on remote work
Office Location(s): 300 Park Blvd, Suite 400, Itasca, Illinois 60143, US (Headquarters) and other global offices
Geographic Context:
- The United States (Remote) allows for a wide range of candidates and time zones
- Flexera's global offices provide opportunities for in-person collaboration and networking
- The company has a strong presence in North America, Europe, and Asia
Work Schedule: Flexible, with core hours between 9:00 AM - 5:00 PM EST
ASSUMPTION: Flexera's remote-friendly work environment offers candidates the flexibility to work from home or in one of the company's global offices.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth content marketing assessment
- Final round interview with the Global Head of Brand and Communications
- Background check and offer
Key Assessment Areas:
- Content strategy and planning
- Writing and editing skills
- Project management and organizational skills
- Collaboration and communication skills
- Understanding of SEO and AI search strategies
Application Tips:
- Highlight your content marketing experience and achievements in your resume and cover letter
- Include relevant metrics and results from previous roles
- Tailor your application to demonstrate your understanding of Flexera's business and industry
- Prepare for content marketing assessment questions and be ready to discuss your approach to various scenarios
ATS Keywords: Content Marketing, Content Strategy, Content Development, Writing, Editing, SEO, AI Search Strategy, Project Management, Global Content Marketing, Enterprise Tech
ASSUMPTION: Flexera's application process is designed to assess candidates' content marketing skills and strategic thinking, with a focus on real-world examples and scenarios.
🛠️ Tools & Technologies
- WordPress
- YouTube
- Writer AI
- SEMrush or similar SEO tools
- Project management software (e.g., Asana, Trello, JIRA)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Flexera uses a variety of tools to streamline content creation, optimization, and project management processes.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Customer-focused and customer-obsessed
Self-Assessment Questions:
- How do you align with Flexera's core values, and can you provide an example of how you've demonstrated each value in a previous role?
- How do you approach working in a global, remote-friendly environment, and what strategies do you use to build and maintain effective working relationships with team members in different time zones?
- How do you stay organized and manage multiple priorities in a fast-paced, dynamic work environment?
ASSUMPTION: Flexera values candidates who are a strong cultural fit, with a customer-centric mindset, a collaborative work style, and the ability to thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing a global content program spanning multiple regions and time zones
- Balancing multiple priorities and stakeholders in a fast-paced, dynamic work environment
- Keeping up with industry trends and best practices in content marketing and SEO
- Adapting to changes in the company's content marketing strategy and priorities
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills, as well as a deep understanding of content marketing best practices and industry trends.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position requires a strong focus on global content strategy and management
- This role is more senior-level and involves a higher degree of collaboration and stakeholder management compared to junior or mid-level content marketing positions
- Career progression in this role may lead to director or VP-level opportunities as the company continues to grow and expand its content marketing efforts
ASSUMPTION: This role offers unique challenges and growth opportunities compared to similar content marketing positions, with a strong focus on global strategy and management.
📝 Sample Projects
- Developing and executing a comprehensive content marketing strategy for a new product launch
- Managing a global content audit and ensuring content inventory stays up to date
- Optimizing content for SEO and AI search strategies to improve organic traffic and engagement
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, requiring strong content marketing skills and a deep understanding of SEO and AI search strategies.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does this role fit into the overall content marketing strategy, and what are the key priorities for the first 90 days?
- What opportunities are there for growth and development within the content marketing team and the company as a whole?
- How does the company support work-life balance for remote employees, and what resources are available to help manage time zones and collaboration?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: These questions help candidates better understand the role's context, priorities, and growth opportunities, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and achievements
- Prepare for the content marketing assessment by reviewing industry trends and best practices
- Research Flexera's business and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
