📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Authentic8
🔹 Location: Remote - United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and managing the content marketing strategy for Authentic8’s Silo platform
- Defining the content roadmap and editorial calendar aligned to ICPs and user/buyer journeys
- Producing various content types, from blog posts to whitepapers, to engage target audiences
- Activating content across multiple platforms, including the website, social media, and email
- Tracking, analyzing, and optimizing content performance and buyer journey metrics
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of B2B content marketing and SEO best practices.
📋 Key Responsibilities
✅ Build, manage, measure, and optimize the content marketing strategy for Authentic8’s Silo platform
✅ Define the content roadmap and editorial calendar aligned to ICPs and user/buyer journeys, including SEO best practices
✅ Produce various content types, such as blog posts, videos, thought leadership pieces, case studies, and whitepapers, to engage target audiences
✅ Adapt and optimize individual assets for use across multiple platforms, leveraging AI tools for repurposing content
✅ Track, analyze, and report on content performance and buyer journey metrics, using data insights to inform content plans and improve ROI
ASSUMPTION: This role requires strong collaboration skills, as the Senior Content Marketing Manager will work closely with internal and external SMEs, designers, video producers, and content editors.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 7 years of experience in B2B tech content marketing, with at least 3 years in a fast-paced, startup environment
Required Skills:
- Proven experience creating high-value ICP and channel-specific content across different platforms
- Deep understanding of the B2B sales cycle and the role of content in facilitating the journey of a prospect through the pipeline to conversion and revenue
- Track record of using a data-driven approach with experience tracking and optimizing content performance
- Strong SEO know-how and content distribution strategies
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously
- Proficiency in content creation tools, SEO best practices, and analytics platforms
- Personal enthusiasm for AI tools, with hands-on experience using them for content marketing leverage
- Exceptional writing, editing, and communication skills
- Preferred cybersecurity content experience targeting Cyber Threat Intelligence (CTI), Security Operations Center (SOC), and fraud & brand abuse teams
- Must be a US Citizen
Preferred Skills:
- Experience with AI-driven content marketing tools
- Familiarity with the cybersecurity industry and its target audiences
ASSUMPTION: Candidates with a strong portfolio showcasing their content marketing skills and experience in B2B tech will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $135,000 USD per year, plus bonus and equity
Benefits:
- Medical, dental, and vision insurance
- Flexible PTO
- 401k program
- Stock options
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range provided is based on industry standards for a Senior Content Marketing Manager role in the United States, with consideration for the company's size and the experience level required for the position.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on browser isolation and cybersecurity solutions
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for collaboration and growth
Founded: 2010, with a history of innovation and expertise in browser isolation and cybersecurity
Company Description:
- Authentic8 empowers organizations to provide their users with open access to all online resources without increasing liability or giving up control
- The company's solutions embrace the advantage of a distributed workforce while providing the highest levels of IT security and governance
- Authentic8 stands as the go-to choice for Fortune 500 and 50 organizations and government agencies at the forefront of risk
Company Specialties:
- Browser Security
- Internet Security
- Browser Isolation
- Threat Intel
- Managed Attribution
- OSINT Collection
- Financial Fraud Investigation
- Trust & Safety
- Law Enforcement
- Security Intelligence
- Dark Web Research
- Intelligence and Evidence Gathering
- Fraud and Brand Misuse
- Sensitive Online Research
- Zero Trust Application Access
- Cyberthreat Intelligence
Company Website: authentic8.com
ASSUMPTION: Authentic8's focus on browser isolation and cybersecurity makes it an attractive employer for candidates interested in working on cutting-edge technology and solving complex challenges in the digital landscape.
📊 Role Analysis
Career Level: Senior, with opportunities for growth and leadership within the content marketing team
Reporting Structure: The Senior Content Marketing Manager will report directly to the VP of Marketing and work closely with internal and external SMEs, designers, video producers, and content editors
Work Arrangement: Remote-friendly work environment, with flexible hours and the opportunity to work from anywhere in the United States
Growth Opportunities:
- As a senior role, this position offers the opportunity to lead and mentor junior team members
- The company's growth and success present opportunities for career advancement within the marketing team
- Expanding expertise in cybersecurity and AI-driven content marketing can open doors to new roles and responsibilities
ASSUMPTION: The Senior Content Marketing Manager will play a critical role in driving the company's marketing efforts and will have the opportunity to make a significant impact on its growth and success.
🌍 Location & Work Environment
Office Type: Remote-friendly, with no physical office requirement
Office Location(s): The company has offices in Redwood City, California; Washington, D.C.; Herndon, Virginia; and San Francisco, California, but this role does not require on-site work
Geographic Context:
- The United States offers a large talent pool and diverse market for cybersecurity solutions
- The remote-friendly work environment allows for greater flexibility and work-life balance
- The company's presence in major tech hubs provides opportunities for collaboration and networking
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote-friendly work environment and flexible hours make this role an attractive option for candidates seeking a better work-life balance and the ability to work from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the VP of Marketing and other team members
- Skills assessment or case study presentation
- Final interview with the CEO
Key Assessment Areas:
- Content creation and strategy skills
- SEO knowledge and best practices
- Project management and organizational skills
- Data-driven decision-making and analytics
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and skills relevant to the role
- Showcase your portfolio or provide examples of your content marketing work
- Demonstrate your understanding of Authentic8's products and target audiences in your application materials
ATS Keywords: Content Marketing, B2B Tech, SEO, AI Tools, Cybersecurity, ICP, Buyer Journey, Content Performance Metrics, Project Management
ASSUMPTION: The interview process will focus on assessing the candidate's content marketing skills, strategic thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- Content creation and management tools (e.g., WordPress, Google Docs, Microsoft Office)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Analytics platforms (e.g., Google Analytics, Adobe Analytics)
- AI-driven content marketing tools (e.g., Frase, Copy.ai, Articoolo)
ASSUMPTION: The Senior Content Marketing Manager will be expected to have proficiency in industry-standard content creation, SEO, and analytics tools, as well as a willingness to learn and adopt new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We apply our best efforts and are honest with and accountable to others
- Mission-Focused: We clearly define and communicate our goals and do not stray in the pursuit of our objective
- Respect: We value and respect the ideas and experience our diverse backgrounds bring us, and positive consideration of differing viewpoints makes us stronger
- We are collaborative: We recognize the best work is the product of teams, and we must each be reliable and expect to rely on others
- We are transparent: By operating with common information and understanding, we ensure that we are aligned
- We find innovative solutions: We seek innovative solutions not as a buzzword but as a means to solve difficult problems with zeal, efficiency, and quality
- We take ownership: We are responsible for our actions, our reputation, and our business
Work Style:
- Fast-paced and deadline-driven, with a focus on results and performance
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Data-driven and analytical, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- Do you thrive in fast-paced environments and have a proven track record of delivering results under tight deadlines?
- Are you comfortable working remotely and managing your time and priorities independently?
- Do you have a strong understanding of the cybersecurity industry and its target audiences?
- Are you comfortable using AI tools to enhance your content marketing efforts?
ASSUMPTION: Authentic8 values candidates who are mission-driven, collaborative, and results-oriented, with a strong commitment to integrity and transparency.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to manage multiple projects and deadlines simultaneously
- The remote-friendly work environment may present challenges for candidates who prefer an on-site office setting
- The role's focus on cybersecurity content marketing may require candidates to quickly learn and adapt to a new industry and its target audiences
- The company's growth and success may present opportunities for career advancement, but also competition for leadership roles within the marketing team
ASSUMPTION: The Senior Content Marketing Manager will need to be proactive, organized, and adaptable to succeed in this role and navigate its potential challenges.
📈 Similar Roles Comparison
- Compared to other Senior Content Marketing Manager roles, this position offers a unique focus on cybersecurity content marketing and the opportunity to work for a growing, innovative company
- The role's emphasis on AI-driven content marketing sets it apart from traditional content marketing positions and presents an exciting challenge for candidates interested in cutting-edge technology
- As a senior role, this position offers opportunities for career advancement and leadership within the content marketing team, as well as the chance to make a significant impact on the company's growth and success
ASSUMPTION: Candidates with experience in cybersecurity content marketing or a strong interest in the industry will find this role particularly appealing and well-suited to their skills and career goals.
📝 Sample Projects
- Developing a comprehensive content marketing strategy for Authentic8's Silo platform, including a detailed content roadmap and editorial calendar
- Creating a series of blog posts, whitepapers, and case studies targeted at specific ICPs within the cybersecurity industry
- Launching a successful content marketing campaign that drives traffic, engagement, and conversions, with a focus on optimizing ROI and measuring performance
ASSUMPTION: The Senior Content Marketing Manager will be expected to take ownership of projects and drive their success, with a focus on delivering measurable results and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the company's content marketing strategy and how this role fits into its overall marketing efforts?
- What are the biggest challenges facing the content marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its content marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company collaborate with external SMEs, designers, video producers, and content editors to produce high-quality content?
ASSUMPTION: The interview process will provide an opportunity for candidates to assess the company's content marketing strategy, team dynamics, and growth potential, as well as their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and skills relevant to the role, with a focus on SEO, AI tools, and cybersecurity industry knowledge
- Prepare a portfolio or provide examples of your content marketing work, showcasing your ability to create high-value ICP and channel-specific content
- Demonstrate your understanding of Authentic8's products and target audiences in your application materials
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
