Senior Content Marketing Manager

📌 Core Information

🔹 Job Title: Senior Content Marketing Manager

🔹 Company: Applause

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Mid-Senior Level (5+ years)

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content marketing strategies to drive sales pipeline and ARR contribution
• Managing the content calendar and publishing high-quality content across various mediums
• Collaborating with creative teams to produce best-in-class digital assets
• Conducting research and defining thought leadership strategies
• Cultivating and managing a team of freelancers and agencies

ASSUMPTION: This role requires a strong content marketing background, exceptional writing skills, and the ability to thrive in a remote work environment.

📋 Key Responsibilities

✅ Own and manage the content calendar, including quarterly editorial planning

✅ Plan, organize, execute, and publish content at a rapid pace to support company initiatives

✅ Work with creative teams to produce best-in-class digital assets for demand generation campaigns, sales enablement, and event strategies

✅ Conduct primary and secondary research and synthesize data into compelling content deliverables

✅ Define and execute Applause’s thought leadership strategy

✅ Be the driving force behind audience personas, research, and topic selection

✅ Cultivate and manage an on-demand team of freelancers and agencies

ASSUMPTION: The successful candidate will be comfortable working independently and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of experience in content marketing for a US-based B2B SaaS or Home Services company

Required Skills:

• Exceptional writing and editing skills across various mediums
• Proven ability to adapt and find creative solutions to challenges
• Strong work ethic and discipline
• Effective remote work setup with a stable 50+ Mbps internet connection

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Familiarity with SEO best practices
• Knowledge of video production and editing

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and SEO best practices would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Content Marketing Manager with 5+ years of experience in the US)

Benefits:

• 100% remote work with no office mandate
• Earned PTO
• 22 official company holidays
• Health care
• Life insurance
• Amazing colleagues and energetic culture
• Inspiring mission and software product
• Career growth opportunities in a fast-growing tech startup

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Content Marketing Manager with the required experience level in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Applause operates in the IT Services and IT Consulting industry, focusing on crowdtesting, functional testing, and quality assurance for digital products and services.

Company Size: Applause is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.

Founded: Applause was founded in 2007 and has since grown into a global leader in digital quality and testing.

Company Description:

• Applause is the world leader in testing and digital quality, providing authentic feedback on the quality of digital assets and experiences
• The company leverages a vetted community of over one million digital experts worldwide to deliver insightful, actionable testing results
• Applause helps development teams build better and faster, and release with confidence

Company Specialties:

• Crowdtesting
• Functional Testing
• Automation
• User Experience
• Customer Journey
• Payment Testing
• AI Training & Testing
• Accessibility
• App Testing
• Web Testing
• Quality Assurance
• Testing Community

Company Website: http://www.applause.com

ASSUMPTION: Applause's focus on digital quality and testing makes it an attractive employer for professionals seeking a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in content marketing.

Reporting Structure: The Senior Content Marketing Manager will report directly to the Chief Marketing Officer (CMO) and work closely with various teams, including creative, sales, and product.

Work Arrangement: This is a 100% remote position, requiring a stable internet connection and effective remote work skills.

Growth Opportunities:

• Potential career progression into a leadership or management role within the marketing department
• Opportunities to expand skills and knowledge in digital marketing and content strategy
• Possibility to work on high-impact projects that drive business growth and contribute to the company's success

ASSUMPTION: Applause's fast-growing nature presents numerous opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: N/A (100% remote work)

Office Location(s): N/A

Geographic Context:

• The United States offers a large talent pool and diverse market for Applause's services
• Remote work allows for a better work-life balance and access to a wider range of candidates
• The time zone may require some flexibility to accommodate global team members and clients

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a good work-life balance

ASSUMPTION: The remote work arrangement may require some self-discipline and effective time management skills to maintain productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• Take-home content marketing challenge or assignment
• Final interview with the CMO and other relevant stakeholders
• Background check and offer extension

Key Assessment Areas:

• Content creation and strategy skills
• Writing and editing abilities
• Adaptability and problem-solving skills
• Remote work effectiveness and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and achievements
• Include relevant keywords from the job description, such as "content marketing strategy," "thought leadership," and "digital assets"
• Prepare a portfolio showcasing your best content marketing work, including writing samples, case studies, and any multimedia projects
• Be ready to discuss your approach to content marketing, audience personas, and thought leadership strategies during the interview

ATS Keywords: Content Marketing, Writing, Editing, Video Production, Research, Digital Assets, Sales Enablement, Thought Leadership, Audience Personas, Project Management, Freelancer Management, Creative Solutions, Remote Work, Discipline, Team Collaboration

ASSUMPTION: Applause may use an Applicant Tracking System (ATS) to filter resumes based on relevant keywords, so including these terms in your application materials can increase your chances of being considered.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Content management systems (e.g., WordPress, Drupal)
• Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not explicitly required but may be beneficial for the role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Results-driven
• Adaptable
• Self-motivated
• Strong communicator
• Team player

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy working independently?
• Are you comfortable managing multiple projects and deadlines simultaneously?
• Do you possess strong writing and editing skills, with a knack for creating engaging content?
• Are you eager to learn and adapt to new tools and technologies as needed?

ASSUMPTION: Applause values employees who are self-motivated, results-driven, and able to thrive in a remote work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working effectively in a remote team and maintaining strong communication
• Keeping up with industry trends and best practices in content marketing

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on content creation and strategy, requiring a strong background in content marketing
• Applause's focus on digital quality and testing sets it apart from other IT services and consulting companies
• Career progression in this role may lead to leadership or management positions within the marketing department

ASSUMPTION: This role is unique in its focus on content marketing for a specialized industry, offering a challenging and rewarding opportunity for the right candidate.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a new product launch
• Creating a series of thought leadership articles and whitepapers to establish Applause's expertise in digital quality
• Managing a team of freelancers and agencies to produce a suite of digital assets for a major marketing campaign

ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for the Senior Content Marketing Manager role at Applause.

❓ Key Questions to Ask During Interview

• How does Applause support the growth and development of its content marketing team?
• What are the most significant challenges facing the content marketing department currently, and how can this role address them?
• How does Applause measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
• What opportunities exist for collaboration with other departments, such as sales, product, or customer success?
• How does Applause foster a positive and inclusive work environment, particularly in a remote setting?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Applause's company culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and achievements
• Prepare a portfolio showcasing your best content marketing work, including writing samples, case studies, and any multimedia projects
• Be ready to discuss your approach to content marketing, audience personas, and thought leadership strategies during the interview
• Follow up with Applause one week after submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.