Senior Content Marketing Manager
Pinpoint
Full-time
Remote
Worldwide
🔍 SEO & Content Marketing
📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Pinpoint
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: SEO & Content Marketing
---
📌 Essential Job Details
🚀 Job Overview
The Senior Content Marketing Manager will play a crucial role in developing and executing Pinpoint's content marketing strategy. As the company's only dedicated content specialist, you will be responsible for creating a wide range of engaging content that supports marketing campaigns, celebrates customer success stories, and helps Pinpoint stand out in the crowded recruitment software market. This is a remote role based in the UK, with opportunities for in-person collaboration as needed.
ASSUMPTION: Based on the job description, this appears to be a senior-level content marketing position at a fast-paced, high-growth startup company. The role requires significant experience in content creation, customer storytelling, and project management.
---
📋 Key Responsibilities
✅ Conduct interviews with Pinpoint customers to uncover compelling stories and insights, then transform them into case studies, how-to guides, event presentations, and other content assets
✅ Develop marketing content such as landing pages, newsletters, social media posts, and sales enablement materials to support lead generation and brand awareness
✅ Manage the content calendar, track performance metrics, and collaborate with internal teams to identify new content opportunities
✅ Maintain a high-quality, consistent brand voice and writing style across all content
ASSUMPTION: Based on the job description, the content marketing manager will have a balanced portfolio of responsibilities, including customer research, content creation, and content planning/analysis. They will work closely with the broader marketing team to support various campaign and growth initiatives.
---
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years of professional writing experience, with hands-on content creation
Skills: Versatile writing skills, strong interviewing abilities, data-driven storytelling, project management, adaptability to a fast-paced environment
ASSUMPTION: The job listing does not specify educational requirements, but it does indicate the need for significant prior experience in content marketing, writing, and customer-facing roles. The candidate should also possess strong project management and adaptability skills to thrive in a high-growth startup environment.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Gold-plated healthcare, unlimited holidays, mental health support, retirement matching, remote-first culture, meaningful equity, generous parental leave, learning budget, top-of-the-line equipment
Industry Comparison: The compensation and benefits package appears to be very competitive for a senior-level content marketing role in the UK, especially at a well-funded, high-growth startup like Pinpoint.
ASSUMPTION: While the exact salary range is not provided, the comprehensive benefits package suggests this is a well-compensated position that is likely in line with or above industry standards for a similar role in the London area.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Pinpoint is a high-growth, bootstrapped startup that provides recruitment software to help in-house teams attract, hire, and onboard talent. They have a mature product, strong product-market fit, and a rapidly expanding customer base.
Company Size: Not specified, but likely a relatively small team given the startup stage and the fact that this will be the only dedicated content marketing role.
Company Stage: High-growth startup
ASSUMPTION: Based on the details provided, Pinpoint appears to be a well-established, successful startup in the recruitment software industry, with plans to significantly scale its marketing efforts through content creation in the coming years.
---
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the VP of Marketing
Team Size/Composition: Not specified, but likely a small, agile marketing team
Growth Opportunities: The role offers the opportunity to shape the company's content strategy and potentially expand the content team over time.
ASSUMPTION: As a senior-level position, the content marketing manager will likely have significant autonomy and influence within the marketing function. They may have opportunities to grow their team and take on additional responsibilities as the company scales.
---
🌍 Location & Work Environment
Office Type: Remote-first, with in-person meetings and events as needed
Geographic Context: The role is based in the UK, likely in the London area, which is a major tech and startup hub.
Work Schedule: Not specified, but likely a standard full-time schedule with flexible work arrangements
Regional Considerations: The remote-first culture and focus on in-person collaboration may appeal to candidates who value work-life balance and the ability to work from home, while also maintaining connections with the broader team.
ASSUMPTION: The remote-first work model, with some in-person requirements, suggests Pinpoint values both productivity and team cohesion. This hybrid approach may be attractive to candidates seeking flexibility and a good work-life balance.
---
💼 Interview & Application Insights
Typical Process: The interview process may include an initial phone or video screening, followed by a series of interviews with the marketing team and potentially other stakeholders. Candidates may also be asked to complete a content writing or strategy assessment.
Key Assessment Areas: Employers will likely evaluate the candidate's writing skills, content strategy expertise, customer storytelling abilities, project management skills, and cultural fit within the fast-paced startup environment.
Application Tips: Applicants should highlight their portfolio of content work, demonstrate their understanding of Pinpoint's business and industry, and emphasize their ability to work independently and collaboratively in a remote setting.
ATS Keywords: Content marketing, SEO, copywriting, customer interviews, content strategy, project management, startup, remote work
ASSUMPTION: The interview process and assessment criteria are based on common practices for senior-level content marketing roles in the technology/startup industry. Applicants should tailor their applications accordingly.
---
🛠️ Tools & Technologies
Based on the job description and typical content marketing practices, the Senior Content Marketing Manager may be expected to use tools such as:
- Content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., LinkedIn, Twitter, Instagram)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Data analytics tools (e.g., Google Analytics, Amplitude)
- Graphic design or video editing software (e.g., Canva, Adobe Creative Cloud)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: While the job description does not explicitly list the required tools and technologies, these are common platforms used by content marketing professionals in similar roles and industries.
---
👔 Cultural Fit Considerations
Company Values: Based on the job description, Pinpoint values agility, creativity, and a strong customer focus. They appear to foster a collaborative, fast-paced, and results-driven work environment.
Work Style: The role requires a candidate who thrives in a high-growth, fast-paced startup setting, with the ability to work independently, adapt to shifting priorities, and take initiative.
Self-Assessment: Candidates should consider whether they are comfortable working in a remote-first culture, able to manage multiple deadlines and projects simultaneously, and passionate about creating compelling content that drives business impact.
ASSUMPTION: While the company's specific values are not explicitly stated, the job description suggests Pinpoint has a dynamic, startup-like culture that values adaptability, creativity, and a strong customer orientation.
---
⚠️ Potential Challenges
The Senior Content Marketing Manager may face the following potential challenges in this role:
- Juggling multiple content priorities and meeting tight deadlines
- Quickly building subject matter expertise in the recruitment software industry
- Effectively collaborating with a remote-first team and securing buy-in for content initiatives
- Maintaining a consistently high-quality brand voice and writing style across a diverse content portfolio
ASSUMPTION: These potential challenges are inferred based on the job's responsibilities, the fast-paced startup environment, and the need to work remotely. Applicants should be prepared to discuss how they would address these types of challenges.
---
📈 Similar Roles Comparison
The Senior Content Marketing Manager role at Pinpoint shares similarities with other senior-level content marketing positions in the technology industry, such as:
- Content Marketing Manager at a B2B software company
- Content Strategist at a high-growth startup
- Digital Content Lead at a marketing agency
However, the unique aspects of this role include the sole responsibility for content creation and the emphasis on customer storytelling to support Pinpoint's marketing and growth initiatives.
ASSUMPTION: The comparison to similar content marketing roles in the tech/startup sector is based on common industry trends and job expectations. The specific focus on customer-centric content production is a distinguishing factor for this position.
---
📝 Sample Projects
As the Senior Content Marketing Manager at Pinpoint, you may be responsible for the following types of projects:
- Conducting in-depth interviews with Pinpoint customers to uncover their success stories and pain points
- Developing a series of case studies, how-to guides, and thought leadership articles based on customer insights
- Creating landing pages, email newsletters, and social media content to support lead generation and brand awareness campaigns
- Collaborating with the marketing team to develop content that supports sales enablement, event planning, and other growth initiatives
- Analyzing content performance data and making recommendations to improve the content strategy
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are meant to provide illustrative examples of the types of work the Senior Content Marketing Manager may undertake.
---
❓ Key Questions to Ask During Interview
Here are some suggested questions for candidates to consider asking during the interview process:
1. Can you provide more details about the current state of Pinpoint's content marketing efforts and the goals for this role?
2. How do you envision the Senior Content Marketing Manager collaborating with the broader marketing team and other cross-functional stakeholders?
3. What metrics or KPIs will be used to measure the success and impact of the content produced in this role?
4. Can you share examples of particularly successful customer stories or content pieces that Pinpoint has created in the past?
5. How does the company support professional development and ongoing learning for members of the marketing team?
6. What are the most pressing content-related challenges that Pinpoint is currently facing, and how do you see this role helping to address them?
ASSUMPTION: These suggested questions are designed to help candidates better understand the company's content marketing priorities, the role's responsibilities, and the opportunities for professional growth. Applicants should tailor these questions based on their own interests and the specific interview context.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this Senior Content Marketing Manager opportunity at Pinpoint, applicants should:
1. Thoroughly review the job description and this enhanced profile to understand the role's responsibilities, required qualifications, and the company's expectations.
2. Carefully craft a tailored resume and cover letter that highlight your relevant content marketing experience, writing skills, customer storytelling abilities, and fit for Pinpoint's fast-paced, startup environment.
3. Research Pinpoint's business, industry, and competitors to demonstrate your understanding of the market and how your content strategy can support the company's growth.
4. Prepare thoughtful questions to ask during the interview process, drawing from the suggestions provided, to further assess the role and the company culture.
5. Be ready to provide work samples, such as customer case studies or marketing content pieces, that showcase your content creation and storytelling expertise.
6. Follow up promptly after each interview stage and maintain clear communication with the Pinpoint hiring team.
By taking these steps, applicants can position themselves as strong candidates who are well-equipped to thrive in this Senior Content Marketing Manager role and contribute to Pinpoint's continued success.
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Pinpoint
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: SEO & Content Marketing
---
📌 Essential Job Details
🚀 Job Overview
The Senior Content Marketing Manager will play a crucial role in developing and executing Pinpoint's content marketing strategy. As the company's only dedicated content specialist, you will be responsible for creating a wide range of engaging content that supports marketing campaigns, celebrates customer success stories, and helps Pinpoint stand out in the crowded recruitment software market. This is a remote role based in the UK, with opportunities for in-person collaboration as needed.
ASSUMPTION: Based on the job description, this appears to be a senior-level content marketing position at a fast-paced, high-growth startup company. The role requires significant experience in content creation, customer storytelling, and project management.
---
📋 Key Responsibilities
✅ Conduct interviews with Pinpoint customers to uncover compelling stories and insights, then transform them into case studies, how-to guides, event presentations, and other content assets
✅ Develop marketing content such as landing pages, newsletters, social media posts, and sales enablement materials to support lead generation and brand awareness
✅ Manage the content calendar, track performance metrics, and collaborate with internal teams to identify new content opportunities
✅ Maintain a high-quality, consistent brand voice and writing style across all content
ASSUMPTION: Based on the job description, the content marketing manager will have a balanced portfolio of responsibilities, including customer research, content creation, and content planning/analysis. They will work closely with the broader marketing team to support various campaign and growth initiatives.
---
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years of professional writing experience, with hands-on content creation
Skills: Versatile writing skills, strong interviewing abilities, data-driven storytelling, project management, adaptability to a fast-paced environment
ASSUMPTION: The job listing does not specify educational requirements, but it does indicate the need for significant prior experience in content marketing, writing, and customer-facing roles. The candidate should also possess strong project management and adaptability skills to thrive in a high-growth startup environment.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Gold-plated healthcare, unlimited holidays, mental health support, retirement matching, remote-first culture, meaningful equity, generous parental leave, learning budget, top-of-the-line equipment
Industry Comparison: The compensation and benefits package appears to be very competitive for a senior-level content marketing role in the UK, especially at a well-funded, high-growth startup like Pinpoint.
ASSUMPTION: While the exact salary range is not provided, the comprehensive benefits package suggests this is a well-compensated position that is likely in line with or above industry standards for a similar role in the London area.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Pinpoint is a high-growth, bootstrapped startup that provides recruitment software to help in-house teams attract, hire, and onboard talent. They have a mature product, strong product-market fit, and a rapidly expanding customer base.
Company Size: Not specified, but likely a relatively small team given the startup stage and the fact that this will be the only dedicated content marketing role.
Company Stage: High-growth startup
ASSUMPTION: Based on the details provided, Pinpoint appears to be a well-established, successful startup in the recruitment software industry, with plans to significantly scale its marketing efforts through content creation in the coming years.
---
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the VP of Marketing
Team Size/Composition: Not specified, but likely a small, agile marketing team
Growth Opportunities: The role offers the opportunity to shape the company's content strategy and potentially expand the content team over time.
ASSUMPTION: As a senior-level position, the content marketing manager will likely have significant autonomy and influence within the marketing function. They may have opportunities to grow their team and take on additional responsibilities as the company scales.
---
🌍 Location & Work Environment
Office Type: Remote-first, with in-person meetings and events as needed
Geographic Context: The role is based in the UK, likely in the London area, which is a major tech and startup hub.
Work Schedule: Not specified, but likely a standard full-time schedule with flexible work arrangements
Regional Considerations: The remote-first culture and focus on in-person collaboration may appeal to candidates who value work-life balance and the ability to work from home, while also maintaining connections with the broader team.
ASSUMPTION: The remote-first work model, with some in-person requirements, suggests Pinpoint values both productivity and team cohesion. This hybrid approach may be attractive to candidates seeking flexibility and a good work-life balance.
---
💼 Interview & Application Insights
Typical Process: The interview process may include an initial phone or video screening, followed by a series of interviews with the marketing team and potentially other stakeholders. Candidates may also be asked to complete a content writing or strategy assessment.
Key Assessment Areas: Employers will likely evaluate the candidate's writing skills, content strategy expertise, customer storytelling abilities, project management skills, and cultural fit within the fast-paced startup environment.
Application Tips: Applicants should highlight their portfolio of content work, demonstrate their understanding of Pinpoint's business and industry, and emphasize their ability to work independently and collaboratively in a remote setting.
ATS Keywords: Content marketing, SEO, copywriting, customer interviews, content strategy, project management, startup, remote work
ASSUMPTION: The interview process and assessment criteria are based on common practices for senior-level content marketing roles in the technology/startup industry. Applicants should tailor their applications accordingly.
---
🛠️ Tools & Technologies
Based on the job description and typical content marketing practices, the Senior Content Marketing Manager may be expected to use tools such as:
- Content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., LinkedIn, Twitter, Instagram)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Data analytics tools (e.g., Google Analytics, Amplitude)
- Graphic design or video editing software (e.g., Canva, Adobe Creative Cloud)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: While the job description does not explicitly list the required tools and technologies, these are common platforms used by content marketing professionals in similar roles and industries.
---
👔 Cultural Fit Considerations
Company Values: Based on the job description, Pinpoint values agility, creativity, and a strong customer focus. They appear to foster a collaborative, fast-paced, and results-driven work environment.
Work Style: The role requires a candidate who thrives in a high-growth, fast-paced startup setting, with the ability to work independently, adapt to shifting priorities, and take initiative.
Self-Assessment: Candidates should consider whether they are comfortable working in a remote-first culture, able to manage multiple deadlines and projects simultaneously, and passionate about creating compelling content that drives business impact.
ASSUMPTION: While the company's specific values are not explicitly stated, the job description suggests Pinpoint has a dynamic, startup-like culture that values adaptability, creativity, and a strong customer orientation.
---
⚠️ Potential Challenges
The Senior Content Marketing Manager may face the following potential challenges in this role:
- Juggling multiple content priorities and meeting tight deadlines
- Quickly building subject matter expertise in the recruitment software industry
- Effectively collaborating with a remote-first team and securing buy-in for content initiatives
- Maintaining a consistently high-quality brand voice and writing style across a diverse content portfolio
ASSUMPTION: These potential challenges are inferred based on the job's responsibilities, the fast-paced startup environment, and the need to work remotely. Applicants should be prepared to discuss how they would address these types of challenges.
---
📈 Similar Roles Comparison
The Senior Content Marketing Manager role at Pinpoint shares similarities with other senior-level content marketing positions in the technology industry, such as:
- Content Marketing Manager at a B2B software company
- Content Strategist at a high-growth startup
- Digital Content Lead at a marketing agency
However, the unique aspects of this role include the sole responsibility for content creation and the emphasis on customer storytelling to support Pinpoint's marketing and growth initiatives.
ASSUMPTION: The comparison to similar content marketing roles in the tech/startup sector is based on common industry trends and job expectations. The specific focus on customer-centric content production is a distinguishing factor for this position.
---
📝 Sample Projects
As the Senior Content Marketing Manager at Pinpoint, you may be responsible for the following types of projects:
- Conducting in-depth interviews with Pinpoint customers to uncover their success stories and pain points
- Developing a series of case studies, how-to guides, and thought leadership articles based on customer insights
- Creating landing pages, email newsletters, and social media content to support lead generation and brand awareness campaigns
- Collaborating with the marketing team to develop content that supports sales enablement, event planning, and other growth initiatives
- Analyzing content performance data and making recommendations to improve the content strategy
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are meant to provide illustrative examples of the types of work the Senior Content Marketing Manager may undertake.
---
❓ Key Questions to Ask During Interview
Here are some suggested questions for candidates to consider asking during the interview process:
1. Can you provide more details about the current state of Pinpoint's content marketing efforts and the goals for this role?
2. How do you envision the Senior Content Marketing Manager collaborating with the broader marketing team and other cross-functional stakeholders?
3. What metrics or KPIs will be used to measure the success and impact of the content produced in this role?
4. Can you share examples of particularly successful customer stories or content pieces that Pinpoint has created in the past?
5. How does the company support professional development and ongoing learning for members of the marketing team?
6. What are the most pressing content-related challenges that Pinpoint is currently facing, and how do you see this role helping to address them?
ASSUMPTION: These suggested questions are designed to help candidates better understand the company's content marketing priorities, the role's responsibilities, and the opportunities for professional growth. Applicants should tailor these questions based on their own interests and the specific interview context.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this Senior Content Marketing Manager opportunity at Pinpoint, applicants should:
1. Thoroughly review the job description and this enhanced profile to understand the role's responsibilities, required qualifications, and the company's expectations.
2. Carefully craft a tailored resume and cover letter that highlight your relevant content marketing experience, writing skills, customer storytelling abilities, and fit for Pinpoint's fast-paced, startup environment.
3. Research Pinpoint's business, industry, and competitors to demonstrate your understanding of the market and how your content strategy can support the company's growth.
4. Prepare thoughtful questions to ask during the interview process, drawing from the suggestions provided, to further assess the role and the company culture.
5. Be ready to provide work samples, such as customer case studies or marketing content pieces, that showcase your content creation and storytelling expertise.
6. Follow up promptly after each interview stage and maintain clear communication with the Pinpoint hiring team.
By taking these steps, applicants can position themselves as strong candidates who are well-equipped to thrive in this Senior Content Marketing Manager role and contribute to Pinpoint's continued success.