📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Activision Blizzard
🔹 Location: London - King - Ampersand, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategy for Candy Crush Saga
- Collaborating cross-functionally with Mar Comms teams to create engaging content
- Measuring content impact and driving innovation through testing and analysis
- Planning and integrating content across owned and earned channels
ASSUMPTION: This role requires a strategic mindset, creativity, and strong communication skills to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Own and evolve content strategy to define Candy Crush Saga’s brand narratives
✅ Lead the measurement of Mar Comms content and connect performance with brand impact
✅ Drive the content planning process across Mar Comms and maintain a high-level annual content calendar
✅ Innovate and experiment with new content formats, analyse results, and refine approaches
✅ Work closely with Mar Comms teams to ensure seamless content integration across channels
ASSUMPTION: This role involves a high degree of collaboration and stakeholder management, requiring strong communication and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (5-10 years) in a content strategy role, ideally within the entertainment sector or a culturally relevant brand with a global audience
Required Skills:
- Data-driven mindset
- Creative and strategic thinking
- Expertise in content planning and execution across owned and earned channels
- Exceptional communication skills
- Strong stakeholder management
- Proven ability to lead large-scale projects
- Highly organized and adaptable
- Thrives in fast-paced, dynamic environments
Preferred Skills:
- Experience with gaming or entertainment industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the gaming or entertainment industry may have an advantage in understanding the target audience and brand.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Estimated, based on industry standards for a Senior Marketing Manager role in London)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Flexible working arrangements
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project needs)
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Marketing Manager role in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 5,001-10,000 employees
Founded: 2008 (as Activision Blizzard, Inc.)
Company Description:
- Activision Blizzard is one of the world’s largest interactive entertainment companies
- Home to iconic entertainment franchises like Call of Duty, World of Warcraft, and Candy Crush
- Operates across North America, Europe, and Asia, delighting hundreds of millions of monthly active users
Company Specialties:
- Video Games
- Entertainment
- Consumer Products
- Media
- Film and TV
- Gaming and Production
Company Website: http://www.activisionblizzard.com/
ASSUMPTION: Activision Blizzard offers a dynamic and fast-paced work environment with opportunities for professional growth and exposure to global brands.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Head of Marketing or a similar senior position
Reporting Structure: This role may oversee junior content marketing managers or specialists, depending on the team structure
Work Arrangement: On-site, with potential for hybrid or remote work depending on the company's policies and the candidate's needs
Growth Opportunities:
- Progression to a Head of Marketing or Director role within the company
- Expanding skills and expertise in content marketing and strategy
- Potential to work on multiple brands and franchises within the Activision Blizzard portfolio
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as exposure to a diverse range of brands and projects.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort
Office Location(s): London - King - Ampersand, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving entertainment industry
- The King - Ampersand office is located in a bustling area with easy access to public transportation and amenities
- The city offers a wide range of cultural attractions, restaurants, and recreational activities
Work Schedule: Standard office hours with flexibility for project needs and deadlines
ASSUMPTION: The London office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final interview with senior leadership
Key Assessment Areas:
- Content strategy and planning
- Communication and stakeholder management skills
- Data-driven decision-making and analysis
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the gaming industry and the Candy Crush brand
- Showcase your ability to develop and execute strategic content plans
- Prepare examples of your previous content marketing campaigns and their results
ATS Keywords: Content Strategy, Data-Driven, Creative Thinking, Strategic Thinking, Content Planning, Communication Skills, Stakeholder Management, Project Leadership, Gaming Industry, Candy Crush
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's strategic thinking, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Quality
- One Global Team
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and consumer behavior in the gaming industry?
- Can you describe a time when you had to manage multiple stakeholders with differing expectations, and how did you ensure alignment toward shared goals?
- How do you approach testing and iterating content to optimize performance?
ASSUMPTION: Candidates who demonstrate a strong understanding of the gaming industry, exceptional communication skills, and a data-driven approach to content marketing will be well-suited to this role.
⚠️ Potential Challenges
- Managing competing priorities and tight deadlines in a fast-paced environment
- Navigating a large organization with multiple brands and franchises
- Adapting to changes in the gaming industry and consumer behavior
- Balancing creative innovation with data-driven decision-making
ASSUMPTION: This role may present challenges related to time management, stakeholder communication, and staying current with industry trends.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position focuses specifically on the gaming industry and a well-known gaming brand (Candy Crush Saga)
- This role requires a strong understanding of the gaming industry and its unique consumer behavior
- Career progression in this role may involve moving into a Head of Marketing or Director position within the company
ASSUMPTION: This role is unique in its focus on the gaming industry and a specific gaming brand, requiring candidates with relevant experience and industry knowledge.
📝 Sample Projects
- Developing and executing a content strategy for a new gaming franchise launch
- Creating and implementing a content calendar for a major gaming event or update
- Analyzing and optimizing content performance across multiple gaming platforms and channels
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, as well as the need for strong communication and collaboration skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Candy Crush Saga?
- Can you describe the team structure and how this role will collaborate with other departments?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company support the professional growth and development of its employees?
- What are the most significant challenges facing the gaming industry, and how does this role address them?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous content marketing campaigns and their results
- Follow up with the hiring manager or HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
