📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Zocdoc
🔹 Location: New York, NY, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the creation, implementation, and optimization of a comprehensive content strategy
- Attracting, nurturing, and converting diverse healthcare audiences throughout the entire demand generation funnel and customer lifecycle
- Elevating Zocdoc's brand voice and establishing the company as a market leader
- Embracing and testing emerging AI opportunities in content marketing
ASSUMPTION: This role requires a strategic mindset and the ability to balance high-level objectives with tactical plans. It also demands strong collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and execute a comprehensive content strategy tailored to target segments and funnel stages
✅ Create high-quality, conversion-focused content that drives demand generation objectives and customer engagement
✅ Partner with cross-functional teams to define and refine content themes that reinforce Zocdoc's value propositions
✅ Repurpose long-form content into quick-bite formats for social media, newsletters, lifecycle campaigns, and more
✅ Measure content performance and optimize based on engagement, conversion, pipeline influence, and retention data
✅ Develop on-brand, high-quality content in various formats, such as blogs, whitepapers, webinars, reports, infographics, videos, and more
✅ Iterate continually by analyzing content performance data, testing new approaches, and re-engaging audiences with refreshed ideas
ASSUMPTION: This role requires strong editorial and copywriting skills, as well as the ability to analyze performance metrics and funnel data to drive data-driven optimizations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 8+ years of B2B content marketing experience, ideally in a demand generation environment
Required Skills:
- Proven copywriting and editorial skills with a track record of producing content that converts
- Knowledge of SEO, paid acquisition, lead nurturing, and lifecycle marketing tactics
- Strong analytical mindset and ability to interpret performance metrics and funnel data
- Exceptional communication, project management, and collaboration skills
- Experience managing multiple projects in a fast-paced, high-growth environment
Preferred Skills:
- Familiarity with healthcare industry trends and compliance considerations
- Experience with AI-driven content marketing strategies
ASSUMPTION: Candidates with a strong background in B2B content marketing and a proven track record of driving demand generation objectives are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $125,000 - $187,000 USD per year
Benefits:
- Unlimited PTO
- 100% paid employee health benefit options
- Catered lunch everyday along with snacks (when back in office)
- Parental leave
- Cell phone reimbursement
- Commuter benefits
- Convenient Soho location
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market data and may vary depending on the candidate's experience, qualifications, and skills. Certain positions may also be eligible for variable pay and/or equity.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology (Healthtech)
Company Size: Medium-sized company with 501-1,000 employees
Founded: 2007
Company Description:
- Zocdoc is the leading healthcare marketplace that helps patients easily find and book the care they need
- The company uses a free service to connect patients with nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online
- Zocdoc's mission is to give power to the patient and make healthcare work like every other consumer sector, where businesses compete for customers
Company Specialties:
- Healthcare
- Patients
- Doctors
- Public health
- Appointments
- Technology
- Health tech
- Telehealth
Company Website: http://www.zocdoc.com
ASSUMPTION: Zocdoc is a well-established company in the healthtech industry, with a strong focus on improving the patient experience and connecting patients with healthcare providers.
📊 Role Analysis
Career Level: Senior-level role with significant responsibilities and strategic decision-making
Reporting Structure: Reports directly to the Head of Product Marketing
Work Arrangement: On-site, full-time position with a convenient location in Soho, New York
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunity to shape the content marketing strategy and make a significant impact on the company's growth
- Chance to work with a diverse range of teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: On-site, collaborative work environment
Office Location(s): 568 Broadway, 9th Floor, New York, NY 10012, US
Geographic Context:
- New York City is a major hub for the healthcare and technology industries
- The Soho neighborhood is known for its vibrant arts, culture, and dining scenes
- The office is conveniently located near public transportation and various amenities
Work Schedule: Full-time, 40 hours per week, with flexible hours and unlimited PTO
ASSUMPTION: The on-site work environment at Zocdoc's New York City office provides ample opportunities for collaboration and networking with colleagues and industry professionals.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a recruiter
- Behavioral and skills-based interviews with hiring managers and team members
- Final interview with the Head of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Content creation and strategy skills
- Collaboration and communication abilities
- Analytical and problem-solving skills
- Cultural fit and alignment with Zocdoc's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Prepare examples of your past content marketing campaigns and their results
- Research Zocdoc's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Content Marketing, Demand Generation, Copywriting, SEO, Lead Nurturing, Project Management, Collaboration, Analytical Skills, Healthcare Familiarity, Content Strategy, Customer Engagement, Multi-channel Distribution, Data-driven Optimization, Storytelling, Emerging AI Opportunities
ASSUMPTION: Zocdoc's hiring process is designed to assess candidates' skills, cultural fit, and potential impact on the company's mission and growth.
🛠️ Tools & Technologies
- Content management systems (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics tools (e.g., Google Analytics, Mixpanel, Hotjar)
- AI-driven content marketing tools (e.g., Copy.ai, Frase, Articoolo)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Zocdoc's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Patients First: We put patients at the center of everything we do
- Together, Not Alone: We believe that collaboration and teamwork drive our success
- One Team, One Dream: We are all rowing in the same direction, towards the same goal
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do I have a strong commitment to patient-centered care and improving the patient experience?
- Am I comfortable working in a fast-paced, collaborative environment and adapting to change?
- Do I have a proven track record of driving demand generation objectives through content marketing strategies?
ASSUMPTION: Zocdoc's company culture emphasizes collaboration, patient-centered care, and continuous learning and improvement. Candidates who align with these values and work styles are most likely to thrive in the organization.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, high-growth environment
- Balancing strategic thinking with tactical execution and optimization
- Navigating the complexities of the healthcare industry and regulatory compliance
- Adapting to emerging AI-driven content marketing trends and tools
ASSUMPTION: These challenges require strong project management, analytical, and adaptability skills, as well as a deep understanding of the healthcare industry and emerging content marketing trends.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position focuses specifically on the healthcare industry and requires familiarity with healthcare trends and compliance considerations
- Compared to other senior-level content marketing roles, this position offers significant growth potential and the opportunity to shape the company's content marketing strategy
- Career paths for this role may include advancing to a leadership position within the marketing department or transitioning to a related role within the healthcare industry
ASSUMPTION: This role offers unique opportunities and challenges compared to similar content marketing positions, requiring candidates to possess specific industry knowledge and adaptability.
📝 Sample Projects
- Developing a comprehensive content strategy for a new healthcare product launch, including blog posts, whitepapers, webinars, and social media campaigns
- Repurposing long-form content into quick-bite formats for social media, newsletters, and lifecycle campaigns to expand reach and engagement
- Measuring and optimizing content performance using analytics tools, and iterating on successful campaigns to maximize ROI
ASSUMPTION: These sample projects demonstrate the strategic, tactical, and analytical aspects of the Senior Content Marketing Manager role at Zocdoc.
❓ Key Questions to Ask During Interview
- Can you describe the current content marketing team structure and how this role fits within it?
- How does Zocdoc measure the success of its content marketing campaigns, and what key performance indicators (KPIs) are most important?
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does Zocdoc support the professional growth and development of its employees, particularly in the marketing department?
- What is the company's long-term vision for its content marketing strategy, and how can this role contribute to its achievement?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term success, while also providing valuable insights into the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Prepare examples of your past content marketing campaigns and their results
- Research Zocdoc's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the recruiter within one week of submitting your application to express your interest and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
