📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Fireblocks
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (New York, NY) or Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a content strategy that aligns with business objectives
- Creating high-quality technical and non-technical content
- Collaborating with cross-functional teams to deliver compelling content
- Transforming Fireblocks' blog into an industry-leading resource
- Transforming customer success stories into case studies and articles
ASSUMPTION: This role requires a balance of creative, big-picture thinking and data-driven planning with hands-on writing and editing execution.
📋 Key Responsibilities
✅ Developing a content strategy that aligns with Fireblocks' value props, differentiators, and market position
✅ Writing and delivering a consistent stream of high-quality content
✅ Transforming proprietary data into industry insights and reports
✅ Building and executing content strategy for Fireblocks SPARK, the company’s annual user conference
✅ Upholding and developing Fireblocks’ brand voice across all content touchpoints
ASSUMPTION: This role involves managing multiple projects and deadlines, requiring strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 5+ years of content marketing experience, preferably in the tech industry
Required Skills:
- Excellent writing and storytelling skills
- Strong project management skills
- Excellent communication and collaboration skills
- Passion for learning about new technologies, including cryptocurrency and blockchain
- Proficient in producing highly technical content
- Demonstrated track record of success in turning content into traffic and conversions
- Strong understanding of SEO best practices and web analytics
Preferred Skills:
- Experience in the financial services, fintech, blockchain, cybersecurity, or crypto industry
- Familiarity with content management systems (CMS) and marketing automation tools
ASSUMPTION: While industry experience is not required, a willingness to learn about new technologies and a comprehensive onboarding and training program are provided.
💰 Compensation & Benefits
Salary Range: $120,000 - $158,000 (New York City-specific estimate)
Benefits:
- Target Bonus
- Equity Grant
- Generous Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is specific to New York City and takes into consideration a wide range of factors. It is not typical for a candidate to be hired at or near the top of the pay range.
📌 Applicant Insights
🔍 Company Context
Industry: Fireblocks operates in the software development industry, focusing on blockchain, cybersecurity, finance, and crypto technologies.
Company Size: Fireblocks has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Fireblocks was founded in 2018, making it a relatively young and innovative company in the blockchain and digital asset space.
Company Description:
- Fireblocks provides the simplest and most secure way for companies to work with digital assets
- Trusted by large financial institutions, banks, and Web3 companies worldwide
- Offers a comprehensive onboarding and training program for new employees
Company Specialties:
- Cybersecurity
- Blockchain
- Finance
- Crypto
- Custody
- Digital Assets
- MPC
- Capital Markets
- Digital Asset Custody
- Tokenization
- Digital Asset Settlement
- Web3
- DeFi
- and NFTs
Company Website: fireblocks.com
ASSUMPTION: Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies, embracing diversity and inclusion in all its forms.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in content marketing.
Reporting Structure: The Senior Content Marketing Manager will report directly to the VP of Marketing and work closely with internal stakeholders across all departments.
Work Arrangement: This role is on-site in New York, NY, or hybrid, with a flexible work arrangement that allows for remote work.
Growth Opportunities:
- Potential to grow within the marketing department or across other functions within the company
- Opportunity to work on high-impact projects and initiatives
- Chance to learn about new technologies and industries
ASSUMPTION: Fireblocks' rapid growth and expansion provide ample opportunities for career development and advancement.
🌍 Location & Work Environment
Office Type: Fireblocks' New York office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 10018, New York, NY
Geographic Context:
- New York City is a major global hub for finance, technology, and innovation
- The city offers a vibrant cultural scene, diverse neighborhoods, and numerous amenities
- Fireblocks' office is located in a central and convenient location, with easy access to public transportation
Work Schedule: Full-time (40 hours per week), with a flexible work arrangement that allows for remote work.
ASSUMPTION: Fireblocks' New York office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Content assessment and presentation
- Interview with the hiring manager and/or other team members
- Final interview with the VP of Marketing
Key Assessment Areas:
- Writing and storytelling skills
- Content strategy and planning
- Collaboration and communication skills
- Understanding of Fireblocks' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Provide examples of your writing and content marketing work
- Demonstrate your understanding of Fireblocks' mission and values
ATS Keywords: Content Marketing, Project Management, Writing, Storytelling, SEO, Web Analytics, Collaboration, Data Analysis, Technical Writing, Communication, Creativity, Entrepreneurial Mindset, Customer Success, Content Strategy, Brand Voice, Lead Generation
ASSUMPTION: Fireblocks uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Marketing Automation Tools
- SEO and Web Analytics Tools
- Project Management Software
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Security
- Collaboration
- Customer-centricity
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to learning new technologies
Self-Assessment Questions:
- How do you align with Fireblocks' company values, particularly innovation and collaboration?
- How comfortable are you working in a dynamic and fast-paced environment?
- How do you approach learning about new technologies and industries?
ASSUMPTION: Fireblocks values a strong cultural fit and looks for candidates who align with their mission, values, and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced and dynamic environment
- Learning about new technologies and industries quickly
- Balancing creative, big-picture thinking with data-driven planning and execution
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- This role is similar to a Senior Content Marketing Manager in other tech or finance companies but may have a stronger focus on blockchain and digital assets
- Unlike other roles, this position requires a strong understanding of SEO best practices and web analytics
- Career progression may involve moving into a leadership role or exploring other functions within the company
ASSUMPTION: While this role shares similarities with other Senior Content Marketing Manager positions, its unique focus on blockchain and digital assets sets it apart.
📝 Sample Projects
- Developing a content strategy for Fireblocks' annual user conference, Fireblocks SPARK
- Transforming proprietary data into industry insights and reports for the press team
- Creating a series of blog posts or articles that educate readers about blockchain and digital assets
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Senior Content Marketing Manager may undertake.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Fireblocks?
- What are the biggest challenges facing the content marketing team currently, and how can this role address them?
- How does Fireblocks support the professional development and growth of its employees?
- What is the company's approach to working with remote team members, and how does this role fit into that structure?
- How does Fireblocks measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These interview questions help applicants better understand the role, the team, and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Provide examples of your writing and content marketing work
- Prepare for a content assessment and presentation as part of the interview process
- Follow up with the hiring manager within one week after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
