📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Ethena
🔹 Location: Remote (Approved States: AZ, CA, CO, DE, FL, GA, IL, IN, MA, MD, NC, NJ, NY, TX, UT, WY)
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Approved States Only)
🚀 Job Overview
Key aspects of this role include:
- Owning content marketing execution and contributing to marketing strategy
- Managing content on the Ethena marketing website and blog
- Driving SEO strategy and social media presence
- Collaborating cross-functionally with internal subject matter experts
- Producing demand generation and sales-oriented assets
ASSUMPTION: This role requires a strategic mindset and strong execution skills to balance multiple content marketing needs and meet goals.
📋 Key Responsibilities
✅ Own all content on the Ethena marketing website, ensuring resonance with Ethena’s audience, including website analytics, SEO optimization, and messaging testing
✅ Editorial oversight of the Ethena blog, writing majority of company blog posts, and managing occasional contributions from employees, customers, and advisors
✅ Manage Ethena’s SEO strategy and own its performance, including goal setting and progress tracking
✅ Own Ethena’s social media presence with a focus on growing its following on LinkedIn
✅ Manage cross-functional relationships with internal subject matter experts to ensure editorial content is educational and inspirational for Ethena’s audience
✅ Contribute to the Ethena brand style guide, owning tone and voice from a marketing perspective
✅ Produce a steady cadence of demand generation and sales-oriented assets, working with the VP of Marketing to ensure gaps in the buyer’s journey are filled as needed
✅ Serve as editor for demand generation content, reviewing email and ad copy as needed to ensure consistency of tone and brand voice
✅ Oversight of company PR efforts, occasionally writing press releases as needed
ASSUMPTION: This role requires a high volume of high-quality content production to meet demand generation and SEO goals simultaneously, partnering with stakeholders such as the VP of People or the Sr. Product Marketing Manager.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, or a related field
Experience: 5-10 years of experience in content marketing, with a strong track record of driving improvements to search engine rankings through SEO, organic social media, and valuable content
Required Skills:
- Proven experience effectively championing for content marketing’s contribution to pipeline and revenue
- Hands-on experience in SEO with a strong track record of driving improvements to search engine rankings
- Experience producing a high volume of high-quality written content
- Ability to create a high volume of content without sacrificing quality by leveraging contribution internally, externally, and using AI
- Experience managing relationships with external content contributors
- Experience producing and editing short-form video content (a plus)
- Entrepreneurial mindset and a “roll up your sleeves” mentality
- Passion for Ethena’s mission and an impeccable sense of humor
- Experience in B2B SaaS and writing for HR, compliance, or legal audiences (a plus)
- Experience writing and distributing press releases
Preferred Skills:
- Experience in journalism or publishing
- Fluency in additional languages
ASSUMPTION: A great candidate for this role will have experience effectively championing for content marketing’s contribution to pipeline and revenue, with a strong track record of driving improvements to search engine rankings through SEO, organic social media, and valuable content.
💰 Compensation & Benefits
Salary Range: $105,000 - $135,000 a year
Benefits:
- 20 days of paid time off (prorated from your start date), plus 11 U.S. federal holidays
- Unlimited sick leave
- Competitive compensation and meaningful equity
- Remote work flexibility with teammates across the U.S. and Canada
- $100 monthly bonding perk to spend time with your fellow ethenians
- 401(k)
- 12 weeks of paid parental leave
- A thoughtful, inclusive onboarding experience
Working Hours: 40 hours per week
ASSUMPTION: Ethena is committed to fair and equitable compensation, with a no-negotiation policy to promote pay equity throughout the organization. The salary range provided is an estimate based on industry standards for a senior content marketing manager role in a similar-sized company.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Ethena is an all-in-one compliance training platform that helps companies create more inclusive work cultures through world-class content and employee relations tools
- Their library of 150+ training courses spans topics like Harassment Prevention, Anti-Money Laundering, Cybersecurity, and Code of Conduct, with a 93% approval rating from over 2 million learners
- Ethena is trusted by teams at Zendesk, Pinterest, Notion, Rothy’s, and more, and is backed by top investors like Felicis, GSV, Homebrew, Village Global, and others
- Their advisory team includes People Ops and Legal experts like Frances Frei and Leonard Shen
Company Specialties:
- Compliance training
- Employee relations tools
- World-class content
Company Website: https://www.goethena.com/
ASSUMPTION: Ethena is a well-funded, rapidly growing startup in the compliance training software industry, with a strong focus on creating engaging and effective training content for employees.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the VP of Marketing
Work Arrangement: Remote (Approved States Only)
Growth Opportunities:
- As Ethena continues to grow, there may be opportunities for the Senior Content Marketing Manager to take on additional responsibilities or mentor junior team members
- The role may evolve over time as Ethena’s marketing needs change and expand
ASSUMPTION: This role offers growth opportunities as Ethena continues to expand its marketing efforts and may evolve over time to accommodate the company’s changing needs.
🌍 Location & Work Environment
Office Type: Remote (Approved States Only)
Office Location(s): N/A (Remote work only)
Geographic Context:
- Ethena is a remote-first organization, with employees based across the U.S. and Canada
- The approved locations for this role are: AZ, CA, CO, DE, FL, GA, IL, IN, MA, MD, NC, NJ, NY, TX, UT, WY
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: Ethena’s remote work environment offers flexibility and work-life balance, with the ability to work from any approved location within the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Take-home assignment or case study
- Final interview with the VP of Marketing and other team members
- Background check and offer extension
Key Assessment Areas:
- Content marketing strategy and execution
- SEO and social media management skills
- Writing and editing abilities
- Cultural fit and alignment with Ethena’s mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and achievements
- Showcase your understanding of Ethena’s mission and how your skills align with the role’s requirements
- Prepare for behavioral interview questions that focus on your content marketing experience and problem-solving skills
ATS Keywords: Content Marketing, SEO, Social Media, Editorial Oversight, Demand Generation, Brand Style Guide, Press Releases, High Volume Content Production, Entrepreneurial Mindset, B2B SaaS, Relationship Management, Video Content Production, Writing, Editing
ASSUMPTION: Ethena’s application process is designed to assess candidates’ content marketing skills, cultural fit, and alignment with the company’s mission and values.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot, or similar)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, or similar)
- Social media management tools (e.g., Hootsuite, Buffer, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Video editing software (e.g., iMovie, Adobe Premiere Pro, or similar)
ASSUMPTION: Ethena uses industry-standard tools and technologies for content marketing, SEO, social media management, project management, and video editing.
👔 Cultural Fit Considerations
Company Values:
- Empower employees to be their best selves
- Create a positive, inclusive work environment
- Focus on results, not hours
- Embrace feedback and continuous learning
- Have fun and enjoy the journey
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on impact
- Adaptable and open to feedback
- Positive and solutions-oriented
- Comfortable with remote work and asynchronous communication
Self-Assessment Questions:
- How do you align with Ethena’s company values, particularly in the context of this role?
- How do you approach managing relationships with external content contributors?
- How do you ensure that your content marketing efforts are educational and inspirational for Ethena’s audience, while also meeting SEO and demand generation goals?
ASSUMPTION: Ethena’s cultural fit considerations focus on employees who align with the company’s values, embrace a collaborative work style, and are comfortable with remote work and asynchronous communication.
⚠️ Potential Challenges
- Managing a high volume of high-quality content production to meet demand generation and SEO goals simultaneously
- Prioritizing and balancing multiple content marketing needs as a team of one
- Finding ways to optimize content marketing efficiencies, such as repurposing content, adapting training course content for marketing purposes, and creating blog posts that meet both SEO and customer-facing needs
- Navigating a remote work environment and maintaining productivity and engagement with team members
ASSUMPTION: Ethena’s remote work environment and high-volume content production requirements may present unique challenges for the Senior Content Marketing Manager, requiring strong time management, prioritization, and communication skills.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position may require more hands-on SEO experience and a stronger track record of driving improvements to search engine rankings
- Ethena’s focus on compliance training and employee relations tools may present unique content marketing challenges and opportunities compared to other industries
- As a senior role, this position may offer more strategic decision-making and mentorship opportunities compared to junior content marketing positions
ASSUMPTION: This role may present unique challenges and opportunities compared to other content marketing positions, requiring a strong understanding of SEO, compliance training, and employee relations tools.
📝 Sample Projects
- Developing a comprehensive SEO strategy and executing on it to improve Ethena’s search engine rankings
- Managing the editorial oversight of the Ethena blog, including writing blog posts, managing contributor relationships, and optimizing content for SEO and engagement
- Creating a high-volume of demand generation and sales-oriented assets, such as checklists, guides, and templates, to fill gaps in the buyer’s journey
ASSUMPTION: Ethena’s sample projects for this role may include SEO strategy development, blog editorial oversight, and demand generation asset creation, requiring a strong understanding of content marketing, SEO, and compliance training.
❓ Key Questions to Ask During Interview
- How does Ethena measure the success of its content marketing efforts, and how can I contribute to improving those metrics?
- What are the biggest challenges facing Ethena’s content marketing team, and how can I help address them?
- How does Ethena support the professional development and growth of its content marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ethena’s content marketing team collaborate with other departments, such as Product Marketing and Sales?
ASSUMPTION: Ethena’s key interview questions focus on candidates’ understanding of content marketing metrics, challenges, professional development, priorities, and cross-functional collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Ethena job board
- Tailor your resume and cover letter to highlight your content marketing experience and achievements
- Prepare for behavioral interview questions that focus on your content marketing experience and problem-solving skills
- If selected for an interview, be prepared to discuss your approach to content marketing strategy, SEO, and social media management
- Follow up with Ethena after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
