Senior Content Marketing Manager:in (m/w/d)

📌 Core Information

🔹 Job Title: Senior Content Marketing Manager:in (m/w/d)

🔹 Company: contentkueche GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing Services

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing content strategies that create real relevance
• Coordinating projects and bringing ideas to life
• Working closely with the creative team on texts, assets, and campaigns
• Analyzing, optimizing, and keeping the target audience in mind

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and a good understanding of digital communication and target audiences.

📋 Key Responsibilities

✅ Developing content strategies that create real relevance

✅ Coordinating projects and bringing ideas to life

✅ Working closely with the creative team on texts, assets, and campaigns

✅ Analyzing, optimizing, and keeping the target audience in mind

ASSUMPTION: The role involves a mix of strategic planning, project management, and creative collaboration, requiring a versatile skill set.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: 2-5 years of experience in content marketing (agency or in-house experience is a plus)

Required Skills:

• Understanding of brands, digital communication, and target audiences
• Creative thinking and good organization
• Structured working style and ability to work independently
• Fluent in German (C1 level or above)

Preferred Skills:

• Experience with specific marketing tools and platforms
• Fluency in additional languages

ASSUMPTION: While specific experience in content marketing is required, the role may also suit candidates with relevant experience in related fields, such as marketing or communications.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the Munich area)

Benefits:

• Creative work environment
• Exciting clients and projects
• Flexible working arrangements
• Room for ideas and development

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is an estimate based on industry standards for the Munich area and the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (small to mid-sized agency)

Founded: 2011

Company Description:

• Contentkueche is a content marketing agency based in Munich
• Specializes in social media, content marketing, SEO, and online consulting
• Focuses on creating relevant content and driving real results for clients

Company Specialties:

• Social Media Marketing
• Content Marketing
• SEO
• Online Consulting
• TikTok Marketing
• Instagram Marketing
• Online Marketing
• Consulting
• Concept Development
• Content Production
• YouTube Marketing
• Video Production
• Campaigns
• Brand Awareness

Company Website: contentkueche.de

ASSUMPTION: Contentkueche is a well-established agency with a strong focus on creativity and results-driven marketing strategies.

📊 Role Analysis

Career Level: Mid-level to senior marketing role

Reporting Structure: Reports directly to the management team

Work Arrangement: On-site, with flexible working hours

Growth Opportunities:

• Potential for career progression within the agency
• Opportunities to work on diverse and challenging projects
• Chance to develop and implement strategic content marketing campaigns

ASSUMPTION: This role offers opportunities for growth and development within the agency and the broader marketing industry.

🌍 Location & Work Environment

Office Type: Creative agency office in Munich

Office Location(s): Herzogstrasse 64, Munich, Bavaria 80803, DE

Geographic Context:

• Munich is a major city in southern Germany, known for its vibrant culture and strong economy
• The city is home to numerous multinational corporations and startups
• Munich offers a high quality of life, with a wide range of cultural, recreational, and culinary experiences

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The work environment is creative, collaborative, and dynamic, with a focus on driving results for clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the management team
• Final decision and offer

Key Assessment Areas:

• Content marketing expertise
• Strategic thinking and planning
• Project management skills
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Showcase your understanding of content marketing strategies and their application
• Demonstrate your ability to work collaboratively and manage projects

ATS Keywords: Content Marketing, Project Coordination, Creative Thinking, Teamwork, Social Media, Digital Communication, Audience Analysis, Content Strategy

ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and collaboration.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Results-driven
• Continuous learning

Work Style:

• Creative and dynamic
• Collaborative and team-oriented
• Results-focused and data-driven
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a creative and collaborative work environment?
• Are you able to manage projects and meet deadlines independently?
• Do you have a strong understanding of digital communication and target audiences?
• Are you comfortable working with a diverse range of clients and projects?

ASSUMPTION: Contentkueche values creativity, collaboration, and results-driven marketing strategies, with a focus on continuous learning and development.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to the unique needs and requirements of diverse clients
• Keeping up with the latest trends and developments in content marketing
• Balancing creativity and data-driven decision-making

ASSUMPTION: The role may present challenges related to project management, client communication, and staying current in the fast-paced marketing industry.

📈 Similar Roles Comparison

• Compared to related roles, this position focuses more on strategic content marketing and less on day-to-day content creation
• Industry-specific context: The role requires a strong understanding of digital communication and target audiences in the marketing services industry
• Career path comparison: This role may serve as a stepping stone to senior management or specialized marketing roles within the agency or broader industry

ASSUMPTION: This role offers a unique blend of strategic planning, project management, and creative collaboration, with opportunities for growth and development within the agency and the broader marketing industry.

📝 Sample Projects

• Developing a comprehensive content strategy for a B2B tech company
• Managing a social media campaign for a consumer goods brand, including content creation and analytics
• Coordinating a cross-channel marketing campaign for a retail client, including content, SEO, and paid advertising

ASSUMPTION: Sample projects may vary depending on the client and industry, but will typically involve strategic planning, project management, and creative collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the typical content marketing strategies used for clients in this industry?
• How does the agency support the professional development of its employees?
• What is the team structure and how does this role fit within it?
• How does the agency measure the success of its content marketing campaigns?
• What opportunities are there for growth and development within the agency?

ASSUMPTION: Interview questions should focus on understanding the role's responsibilities, the agency's culture, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your previous content marketing work, if available
• Follow up with the hiring manager one week after submission, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.