(Senior) Content Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: (Senior) Content Marketing Manager (m/w/d)

🔹 Company: Juit GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and coordinating innovative content marketing strategies to convey Juit's message authentically.
• Creating engaging content and onsite campaigns to increase website traffic and conversion rates.
• Staying updated on new trends and developments in content and social media.
• Collaborating with the team to implement automation solutions and offpage campaigns.

ASSUMPTION: This role requires a high level of creativity and analytical skills to create engaging content and interpret data effectively.

📋 Key Responsibilities

✅ Develop and coordinate innovative content marketing strategies that authentically convey Juit's message.

✅ Create engaging content and onsite campaigns to increase website traffic and conversion rates.

✅ Stay updated on new trends and developments in content and social media.

✅ Collaborate with the team to implement automation solutions and offpage campaigns.

✅ Ensure the right content is displayed at the right touchpoint in the user journey.

ASSUMPTION: This role requires a strong understanding of the target audience and the ability to create content that resonates with them.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: At least 5 years of experience in content marketing, preferably in a fast-paced digital environment.

Required Skills:

• Excellent storytelling abilities and creativity.
• Strong analytical skills to interpret data and make informed decisions.
• Fluency in German and English.
• Ability to work well in a team and communicate effectively.

Preferred Skills:

• Experience in e-commerce content marketing.
• Knowledge of automation tools and platforms.
• Video production skills.

ASSUMPTION: While not explicitly stated, experience in e-commerce content marketing and familiarity with automation tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for mid-senior level marketing roles in Berlin).

Benefits:

• Employee discount on Juit Boxes.
• Modern workplace with free parking.
• Structured onboarding and responsibility from day one.

Working Hours: Full-time (40 hours/week) with flexible hours.

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Berlin. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Food & Beverages, specifically focused on delivering healthy, home-cooked meals directly to customers.

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2019, with a focus on innovation and disruption in the food industry.

Company Description:

• Juit enables customers to eat healthily every day by delivering home-cooked meals directly to their doorstep.
• The company aims to become the #1 provider of healthy ready meals in Germany.
• Juit offers a wide variety of balanced and delicious meals, ready in minutes, and fits every schedule.

Company Specialties:

• Food tech and e-commerce.
• Frozen food and D2C (Direct-to-Consumer) business model.
• Food innovation and mobile app development.

Company Website: https://www.juit.com

ASSUMPTION: Juit's focus on innovation and technology-driven solutions may require candidates to be comfortable with learning and adapting to new tools and platforms.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and progression within the marketing team.

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including Product, Sales, and Customer Success.

Work Arrangement: On-site, with a modern workplace and free parking.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing team as the company expands.
• Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing.

ASSUMPTION: As Juit is a growing company, there may be opportunities for career progression and taking on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Modern workplace with free parking.

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech and startup scene.
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities.
• Berlin has a well-developed public transportation system, making it easy to commute to the office.

Work Schedule: Full-time (40 hours/week) with flexible hours, allowing for a good work-life balance.

ASSUMPTION: While the work arrangement is on-site, Juit may consider flexible or hybrid work arrangements for the right candidate, depending on the company's policies and the individual's needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call interview to discuss the role and assess cultural fit.
• On-site interview with the marketing team to discuss the role in more detail and assess skills and experience.
• Final interview with the CEO or another senior leader to discuss the role and make a hiring decision.

Key Assessment Areas:

• Creativity and storytelling abilities.
• Analytical skills and data interpretation.
• Communication and teamwork skills.
• Understanding of the target audience and the ability to create engaging content.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your creativity and storytelling abilities through examples of your previous work.
• Demonstrate your understanding of the target audience and the ability to create engaging content by providing specific examples or ideas.

ATS Keywords: Content Marketing, Storytelling, Creativity, Analytical Skills, Social Media, Trend Awareness, Content Creation, Campaign Development, User Journey, Automation Solutions, Visual Thinking, Team Collaboration, German Language, English Language

ASSUMPTION: As Juit is a growing company, the interview process may vary depending on the specific needs and timeline of the hiring team.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress or similar platforms.
• Social media management tools like Hootsuite or Buffer.
• Automation and analytics tools such as Google Analytics, HubSpot, or Marketo.
• Video production and editing software such as Adobe Premiere Pro or Final Cut Pro.

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Passion for food and innovation.
• Customer-centric approach.
• Collaboration and teamwork.

Work Style:

• Creative and innovative.
• Data-driven and analytical.
• Collaborative and team-oriented.

Self-Assessment Questions:

• How do you stay updated on the latest trends and developments in content and social media?
• Can you provide an example of a successful content marketing campaign you've worked on, and how you measured its success?
• How do you approach creating engaging content that resonates with the target audience?

ASSUMPTION: Juit values candidates who are passionate about food, innovation, and customer-centricity, as well as those who can work well in a collaborative and creative environment.

⚠️ Potential Challenges

• The fast-paced and ever-changing nature of the digital marketing landscape may require constant learning and adaptation.
• The role may involve working on multiple projects and campaigns simultaneously, requiring strong organizational skills and time management.
• As Juit is a growing company, there may be periods of uncertainty or rapid change, requiring flexibility and adaptability.
• The on-site work arrangement may require commuting to the office in Berlin, which could be challenging depending on the candidate's personal circumstances.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and career progression.

📈 Similar Roles Comparison

• This role is similar to a Senior Content Marketing Manager position in other companies, but with a focus on the food and beverage industry and a customer-centric approach.
• Compared to other content marketing roles, this position may require a stronger focus on creativity and storytelling, as well as a deep understanding of the target audience.
• Career progression in this role may involve taking on more responsibilities within the marketing team or moving into a leadership position as the company grows.

ASSUMPTION: While this role shares similarities with other content marketing positions, its unique focus on the food and beverage industry and customer-centric approach sets it apart.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch, resulting in a 20% increase in sales.
• Creating a series of blog posts and articles that educate customers about the benefits of eating healthy and the importance of sustainability in the food industry.
• Designing and implementing an email marketing campaign that segments customers based on their preferences and behavior, resulting in a 15% increase in open rates and click-through rates.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may not reflect the specific projects or campaigns the candidate will work on.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into it?
• How does Juit approach measuring the success of content marketing campaigns, and what key performance indicators (KPIs) are most important?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Juit support the professional development and growth of its employees, particularly within the marketing team?
• What is the company's long-term vision for the content marketing function, and how does this role contribute to that vision?

ASSUMPTION: These questions are intended to help the candidate better understand the role, the team, and the company's long-term goals and provide insight into the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your creativity, storytelling abilities, and analytical skills.
• Prepare examples of your previous work that demonstrate your creativity, storytelling abilities, and understanding of the target audience.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.