📌 Core Information
🔹 Job Title: Senior Content Marketing Specialist
🔹 Company: Centene Corporation
🔹 Location: Remote-FL (Florida, United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (Remote-FL)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategy across public sites to drive SEO and demand goals
- Collaborating with designers, developers, and stakeholders to create engaging content
- Supporting national, regional, and state-level campaigns to help support membership and messaging goals
- Monitoring compliance with federal norms, including regulatory, accreditation, and audits
- Identifying opportunities for scale and efficiency in enabling investments and media
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Implement content strategy to drive SEO and demand goals across all of our public sites
✅ Develop and execute content strategy, with a focus on website content, email messaging, and on-site SEO
✅ Support design, planning, and execution of national, regional, and state-level campaigns to help support membership and messaging goals
✅ Craft and adapt marketing activations content so that they are relevant and accessible to all audiences
✅ Drive the day-to-day execution of portfolio strategy to communicate to key stakeholders and monitor compliance with federal norms
✅ Drive the adoption of common ways of working that support brand strategy and leverage tools that can help drive marketing excellence across the network
✅ Identify opportunities for scale and efficiency in both enabling investment and media to support development and delivery of hyper-local content
✅ Identify and gather best practices and learnings to share with stakeholders and establish a community of practice to scale across the network
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, or related field
Experience: 5+ years of experience in developing marketing content
Required Skills:
- Proven experience in developing and executing content strategy
- Strong SEO knowledge and experience
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects
- Strong analytical skills and attention to detail
- Familiarity with federal norms, including regulatory, accreditation, and audits
Preferred Skills:
- Experience leveraging AI
- Editing experience
- Experience in an agile environment
ASSUMPTION: While not explicitly stated, proficiency in using content management systems and marketing automation tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: $68,700.00 - $123,700.00 per year
Benefits:
- Health Insurance
- 401K and stock purchase plans
- Tuition reimbursement
- Paid time off and holidays
- Flexible work schedules
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Content Marketing Specialist role. Actual pay may vary based on individual skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Centene Corporation operates in the Healthcare industry, focusing on government-sponsored and commercial healthcare programs for under-insured and uninsured individuals.
Company Size: Centene Corporation has 10,001+ employees, making it a large enterprise with extensive resources and opportunities for career growth.
Founded: 1984, with a rich history of providing affordable and high-quality healthcare products and services.
Company Description:
- Centene offers affordable and high-quality products to more than 1 in 15 individuals across the nation, including Medicaid and Medicare members and individuals and families served by the Health Insurance Marketplace.
- Centene believes healthcare is best delivered locally and focuses on under-insured and uninsured individuals.
- Centene’s hiring practices reflect the composition of the members and communities they serve, allowing them to deliver quality, culturally sensitive healthcare to millions of members.
Company Specialties:
- Contracting
- Network Development
- Managed Care
Company Website: http://www.centene.com
ASSUMPTION: Centene Corporation's large size and extensive resources provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in content marketing.
Reporting Structure: The Senior Content Marketing Specialist will likely report to the Director of Content Marketing or a similar role, with the opportunity to manage junior content marketing specialists or content creators.
Work Arrangement: This role is offered as a hybrid position, with the opportunity to work remotely from Florida.
Growth Opportunities:
- Potential to advance to a Director or Manager role within the Content Marketing department
- Opportunities to work on diverse campaigns and projects, gaining experience in various aspects of content marketing
- Access to professional development resources and training opportunities through Centene Corporation's extensive benefits package
ASSUMPTION: Given Centene Corporation's size and growth potential, there are likely numerous opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (Remote-FL)
Office Location(s): Florida, United States
Geographic Context:
- Florida is the third most populous state in the United States, with a diverse population and a growing job market.
- The remote work arrangement allows for flexibility and a better work-life balance.
- Centene Corporation's extensive resources and benefits package make it an attractive employer in the region.
Work Schedule: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The hybrid work arrangement provides a good balance between remote work and in-person collaboration, fostering a productive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Director of Content Marketing or a similar role
Key Assessment Areas:
- Content creation and strategy skills
- SEO knowledge and experience
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Centene Corporation's values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and skills
- Showcase your portfolio or examples of your content marketing work, if applicable
- Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
- Research Centene Corporation's company culture and values to ensure a good fit
ATS Keywords: Content strategy, SEO, marketing campaigns, federal norms, compliance, cross-functional teams, portfolio strategy, scale and efficiency, enabling investments, media, best practices, community of practice
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Marketing automation tools (e.g., HubSpot, Marketo)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with industry-standard content management, marketing automation, SEO, project management, and collaboration tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Accountability
- Innovation
- Collaboration
Work Style:
- Results-driven
- Collaborative
- Adaptable
- Analytical
- Creative
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and collaborating with stakeholders?
- Do you have a strong attention to detail and a commitment to high-quality work?
- Are you proactive, innovative, and able to drive projects to successful completion?
ASSUMPTION: Centene Corporation values employees who are results-driven, collaborative, adaptable, analytical, and creative, with a strong commitment to integrity, respect, and accountability.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the need for consistency and standardization with the requirement to create engaging, tailored content
- Navigating the complexities of federal norms, including regulatory, accreditation, and audits
- Adapting to a hybrid work environment and maintaining effective communication with remote team members
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Senior Content Marketing Specialist roles, this position offers a competitive salary range and extensive benefits package
- Centene Corporation's large size and extensive resources provide ample opportunities for professional growth and development
- This role may offer more opportunities for cross-functional collaboration and exposure to diverse projects compared to smaller organizations
ASSUMPTION: While the specific responsibilities and work environment may vary, the core requirements and expectations for a Senior Content Marketing Specialist role are generally consistent across industries and organizations.
📝 Sample Projects
- Developing and executing a content strategy to drive SEO and demand goals for a new product launch
- Collaborating with designers and stakeholders to create engaging, on-brand content for a national marketing campaign
- Monitoring and ensuring compliance with federal norms, including regulatory, accreditation, and audits, for a portfolio of websites
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the need for strong communication, collaboration, and analytical skills in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most pressing challenges facing the Content Marketing department, and how can this role help address them?
- How does Centene Corporation support the professional development and growth of its employees?
- What is the expected timeline for onboarding and ramping up in this role?
- How does Centene Corporation foster a culture of innovation and collaboration within its teams?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
- Research Centene Corporation's company culture and values to ensure a good fit
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
