📌 Core Information
🔹 Job Title: Senior Content Marketing Specialist (Remote)
🔹 Company: M3USA
🔹 Location: Fort Washington, Pennsylvania, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Developing targeted marketing campaigns for M3MI and MAC services
- Creating and refreshing product collateral in collaboration with internal stakeholders
- Supporting sales enablement by developing tools and materials for client-facing teams
- Writing engaging content for social media, email, and other marketing channels
- Collaborating cross-functionally with design teams, data analysts, and other marketing teams
ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in the healthcare industry, and the ability to translate complex data into compelling stories.
📋 Key Responsibilities
✅ Develop targeted marketing campaigns for new and existing services
✅ Create and refresh product one-pagers, brochures, and other supporting collateral
✅ Collaborate with internal stakeholders to understand offerings and craft compelling positioning
✅ Update and develop capabilities decks, sales presentations, and proposal templates
✅ Create tools and materials that help client-facing teams communicate value propositions effectively
✅ Write LinkedIn posts, short-form blog content, and web copy highlighting M3MI studies and ad intelligence insights
✅ Assist with thought leadership articles for M3's owned channels and industry publications
✅ Support the creation of presentation content for speaking engagements and industry events
✅ Build and execute B2B email campaigns using HubSpot
✅ Segment and target key audiences with relevant offers and messages to drive lead generation
✅ Maintain campaign data and report on performance
✅ Work closely with the central design team, data analysts, and other marketing teams across M3
✅ Ensure consistency of brand messaging and alignment with broader corporate initiatives
ASSUMPTION: This role requires strong project management skills, as well as the ability to work independently and collaboratively in a fast-paced, matrixed environment.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or a related field
Experience: 3+ years of professional work experience, preferably in primary market research, advertising/media data, or a related field
Required Skills:
- Proven ability to write and develop content for technical, data-driven services
- Hands-on experience with HubSpot or similar email/CRM platforms
- Strong understanding of LinkedIn marketing and B2B social media strategies
- Comfortable translating data insights into client-facing marketing stories
- Excellent project management skills
- Experience in healthcare, pharma, market research, or advertising a plus, but not required
- Collaborative and adaptable
Preferred Skills:
- Experience in healthcare, pharma, market research, or advertising
- Fluency in additional languages
ASSUMPTION: While experience in healthcare or market research is not required, it would be beneficial for understanding the context and nuances of the industry.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (Based on industry standards for a mid-level marketing role in the United States)
Benefits:
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
Working Hours: Full-time, remote work with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the United States. Actual compensation may vary based on factors such as experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: M3USA operates in the biotechnology research industry, focusing on clinical trials and patient recruitment.
Company Size: M3USA has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: M3USA was founded in 1984, with over 30 years of experience in clinical trial research.
Company Description:
- M3USA is a multi-site network connecting patients to Phase I-IV trials while improving health outcomes and quality of life.
- The company offers a full range of clinical trial services, from study design to study completion, meeting the needs of global biopharmaceutical, biotechnology, medical device, and pharmaceutical industry leaders.
- M3USA is committed to superior quality in planning and executing each study according to regulations, consistently exceeding sponsor expectations for integrity, subject enrollment, human protection, and expeditious delivery of accurate evaluable data.
Company Specialties:
- Phase I-IV Clinical Trial Conduct and Participant Recruitment/Retention
- Therapeutic Areas: Healthy Volunteer, Dermatology, Gastroenterology, Sleep Disorders, Men's/Woman's Health, Neurology, Vaccines, Pulmonology, Internal Medicine, and Psychiatry
Company Website: https://www.wakeresearch.com
ASSUMPTION: M3USA's focus on clinical trial research and patient recruitment provides a unique context for this role, as marketing efforts will support the company's mission to improve health outcomes and quality of life.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various internal teams, including design, data analysis, and other marketing teams.
Work Arrangement: This is a remote, full-time position with flexible hours.
Growth Opportunities:
- Expanding marketing efforts across M3USA's growing portfolio of services
- Developing expertise in healthcare marketing and clinical trial research
- Potential for career advancement within the marketing department or related fields
ASSUMPTION: This role offers opportunities for growth and development within a dynamic and expanding industry.
🌍 Location & Work Environment
Office Type: Remote (100%)
Office Location(s): Fort Washington, Pennsylvania, United States
Geographic Context:
- Fort Washington is a suburb of Philadelphia, Pennsylvania, with a population of approximately 25,000 people.
- The area offers a mix of urban and suburban living, with easy access to Philadelphia's cultural attractions and outdoor recreation opportunities.
- The cost of living in Fort Washington is relatively affordable compared to other major metropolitan areas in the United States.
Work Schedule: Full-time, remote work with flexible hours
ASSUMPTION: The remote work arrangement for this role provides flexibility and the opportunity to work from anywhere with a stable internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing manager or another senior team member
Key Assessment Areas:
- Writing and content creation skills
- Understanding of B2B marketing and LinkedIn strategies
- Project management and organizational skills
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Provide specific examples of your content creation and marketing efforts in your resume and cover letter
- Prepare questions to ask the interviewer about the company, team, and role
ATS Keywords: Content Marketing, B2B Marketing, Product Marketing, Sales Enablement, Email Marketing, Social Media Marketing, Market Research, Data Analysis, Collaboration, Copywriting, CRM, LinkedIn Marketing, Healthcare, Advertising, Clinical Trial Research
ASSUMPTION: The interview process for this role will focus on assessing the candidate's content creation, marketing, and collaboration skills, as well as their understanding of the healthcare industry and clinical trial research.
🛠️ Tools & Technologies
- HubSpot (email/CRM platform)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (LinkedIn, Twitter, Facebook)
ASSUMPTION: This role requires proficiency in HubSpot and other common marketing and productivity tools, as well as familiarity with social media platforms.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Prioritizing the needs and well-being of clinical trial participants
- Integrity: Upholding ethical standards and maintaining transparency in all aspects of clinical trial research
- Excellence: Striving for superior quality in planning and executing each study according to regulations
Work Style:
- Collaborative: Working closely with internal teams to achieve common goals
- Adaptable: Embracing change and adjusting to new situations as needed
- Data-driven: Making informed decisions based on data and analytics
Self-Assessment Questions:
- Do I have a strong understanding of B2B marketing and LinkedIn strategies?
- Am I comfortable working remotely and managing my time effectively?
- Do I have experience translating data insights into client-facing marketing stories?
ASSUMPTION: M3USA values a patient-centric, collaborative, and data-driven work environment, with a strong commitment to integrity and excellence in clinical trial research.
⚠️ Potential Challenges
- Working with complex, technical data and translating it into compelling marketing stories
- Balancing multiple projects and priorities in a fast-paced, matrixed environment
- Adapting to changes in the healthcare industry and clinical trial research landscape
- Managing remote work and maintaining productivity in a home office setting
ASSUMPTION: These challenges can be overcome with strong project management skills, a collaborative work style, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role is similar to a Senior B2B Content Marketing Specialist, focusing on creating targeted marketing campaigns and sales enablement materials for healthcare and clinical trial research services
- Unlike other roles in the industry, this position requires a strong understanding of clinical trial research and patient recruitment, as well as the ability to work effectively in a remote, matrixed environment
- Career paths for this role may include advancement within the marketing department or related fields, such as healthcare communications or clinical trial research
ASSUMPTION: This role offers unique opportunities for growth and development within the dynamic and expanding healthcare and clinical trial research industries.
📝 Sample Projects
- Developing a targeted email campaign to promote a new service offering, with a focus on segmenting key audiences and driving lead generation
- Creating a thought leadership article for an industry publication, highlighting M3USA's expertise in clinical trial research and patient recruitment
- Supporting the creation of presentation content for an upcoming industry conference, showcasing M3USA's commitment to superior quality and integrity in clinical trial research
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for growth and development in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to M3USA's overall mission and goals?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
- What opportunities are there for professional growth and development within the marketing department or related fields?
- How does the company support work-life balance for remote employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions to ask the interviewer about the company, team, and role
- Follow up with the hiring manager within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
