📌 Core Information
🔹 Job Title: Senior Content Marketing Specialist (Remote)
🔹 Company: M3 USA
🔹 Location: Fort Washington, Pennsylvania, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Developing targeted marketing campaigns for new and existing services
- Creating and refreshing product collateral in collaboration with stakeholders
- Supporting sales enablement by creating tools and materials for client-facing teams
- Writing engaging content for social media, email, and web platforms to drive lead generation
ASSUMPTION: This role requires a strong understanding of B2B marketing, data analysis, and project management to create compelling marketing assets that drive business growth.
📋 Key Responsibilities
✅ Develop targeted, offer-specific marketing campaigns for new and existing services
✅ Create and refresh product one-pagers, brochures, and other supporting collateral
✅ Collaborate with internal stakeholders to understand offerings and craft compelling positioning
✅ Update and develop capabilities decks, sales presentations, and proposal templates
✅ Create tools and materials that help client-facing teams communicate value propositions effectively
✅ Write LinkedIn posts, short-form blog content, and web copy highlighting M3MI studies and ad intelligence insights
✅ Assist with thought leadership articles for M3's owned channels and industry publications
✅ Support the creation of presentation content for speaking engagements and industry events
✅ Build and execute B2B email campaigns using HubSpot
✅ Segment and target key audiences with relevant offers and messages to drive lead generation
✅ Maintain campaign data and report on performance
✅ Work closely with the central design team, data analysts, and other marketing teams across M3
✅ Ensure consistency of brand messaging and alignment with broader corporate initiatives
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work effectively with cross-functional teams to deliver high-quality marketing materials.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or a related field of study
Experience: 3+ years of professional work experience, preferably involved in primary market research or advertising/media data either as a user or provider of such data
Required Skills:
- Proven ability to write and develop content for technical, data-driven services
- Hands-on experience with HubSpot or similar email/CRM platforms
- Strong understanding of LinkedIn marketing and B2B social media strategies
- Comfortable translating data insights into client-facing marketing stories
- Excellent project management skills — organized, self-managing, and deadline-driven
Preferred Skills:
- Experience in healthcare, pharma, market research, or advertising
- Collaborative and adaptable — excited to work across teams in a matrixed environment
ASSUMPTION: Candidates with experience in healthcare, pharma, market research, or advertising may have an advantage in understanding the industry-specific context and nuances of this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-level marketing role with 3+ years of experience in the healthcare/pharma industry)
Benefits:
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare and Biotechnology Research
Company Size: 201-500 employees (Mid-sized company with a collaborative and dynamic work environment)
Founded: 1984 (With over 30 years of experience in clinical trial research and patient recruitment)
Company Description:
- M3 Wake Research is a premier clinical trial network conducting studies since 1984
- Offers a full range of clinical trial services, from study design to study completion
- Comprises of premier investigational sites that are fully integrated and designed to deliver superior clinical trial experiences
Company Specialties:
- Phase I-IV Clinical Trial Conduct and Participant Recruitment/Retention
- Therapeutic Areas: Healthy Volunteer, Dermatology, Gastroenterology, Sleep Disorders, Men's/Woman's Health, Neurology, Vaccines, Pulmonology, Internal Medicine, and Psychiatry
Company Website: www.wakeresearch.com
ASSUMPTION: M3 Wake Research is part of the M3 USA network, which focuses on connecting patients to Phase I-IV trials while improving health outcomes and quality of life.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Manager or similar role within the M3 USA network
Work Arrangement: Remote (100%) with the flexibility to work from home or any location with a reliable internet connection
Growth Opportunities:
- Potential to advance to a management or leadership role within the marketing department
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to collaborate with cross-functional teams and learn from experienced professionals
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader M3 USA network.
🌍 Location & Work Environment
Office Type: Remote (No physical office location)
Office Location(s): Fort Washington, Pennsylvania, United States (Headquarters)
Geographic Context:
- Fort Washington is a suburb of Philadelphia, Pennsylvania
- The area offers a mix of urban and suburban living with easy access to major cities and attractions
- The cost of living in Fort Washington is relatively affordable compared to other major metropolitan areas
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance and the ability to work from any location with a reliable internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Behavioral and skills-based interviews with the hiring manager and/or team members
- Final interview with the Marketing Manager or similar role
- Background check and offer extension
Key Assessment Areas:
- Writing and content creation skills
- Understanding of B2B marketing strategies
- Project management and organizational skills
- Ability to work effectively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the healthcare and biotechnology research industry in your application materials
- Prepare examples of your content creation and project management skills to discuss during the interview
ATS Keywords: Content Marketing, B2B Marketing, Product Marketing, Sales Enablement, Email Marketing, Social Media Marketing, HubSpot, Healthcare, Pharma, Market Research, Data Analysis, Project Management
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and be prepared to discuss their understanding of the industry and the role's requirements during the interview process.
🛠️ Tools & Technologies
- HubSpot (Email/CRM platform)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the specific needs of the company and the role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric approach
- Integrity and ethical conduct
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced environment
- Collaborative and cross-functional teams
- Focus on data-driven decision-making
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you ensure that your content marketing efforts align with the company's patient-centric approach?
- Can you provide an example of a time when you had to manage multiple projects and deadlines effectively?
- How do you stay up-to-date with industry trends and best practices in content marketing?
ASSUMPTION: Applicants should assess their fit with the company's values and work style by considering their personal and professional goals, as well as their ability to thrive in a dynamic and collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing remote work and maintaining productivity
- Keeping up with industry trends and best practices in content marketing
- Adapting to changes in the company's priorities and initiatives
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other mid-level content marketing positions within the healthcare and biotechnology research industry
- However, this role may require more experience with data analysis and project management compared to other similar roles
- Career progression in this role may lead to management or leadership positions within the marketing department or the broader M3 USA network
ASSUMPTION: Applicants should research similar roles within the industry to better understand the requirements and expectations of this role, as well as the potential career growth opportunities.
📝 Sample Projects
- Developing a targeted marketing campaign for a new clinical trial recruitment initiative
- Creating a capabilities deck for a sales team to effectively communicate the company's offerings and value propositions
- Writing a thought leadership article on the importance of data-driven decision-making in clinical trial recruitment
ASSUMPTION: These sample projects are intended to provide applicants with an understanding of the types of initiatives they may work on in this role and the skills required to succeed.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its content marketing efforts?
- What are the most challenging aspects of working in a remote environment, and how does the company support its remote employees?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to ask during the interview process to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your content creation and project management skills to discuss during the interview
- Prepare for behavioral and skills-based interviews by researching the company and role, and practicing common interview questions
- Follow up with the HR department or hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
