Senior Content Marketing Specialist - Through the line marketing

📌 Core Information

🔹 Job Title: Senior Content Marketing Specialist - Through the line marketing

🔹 Company: FirstRand Bank India

🔹 Location: Johannesburg, Gauteng, South Africa

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conceptualizing and overseeing content strategy across multiple platforms
• Guiding a team of specialists and reviewing campaigns
• Driving messages across various media platforms and business interfaces
• Managing expenditure, identifying process improvements, and containing costs
• Monitoring market trends and research consumer markets

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both traditional and digital marketing channels.

📋 Key Responsibilities

✅ Conceptualize and oversee the execution of the content strategy across all platforms including social, audio, and video

✅ Oversee the creation of content for business across a variety of media platforms and business interfaces

✅ Review campaigns and provide input into content strategy to effectively reach strategic marketing objectives

✅ Manage team performance in achievement of business objectives

✅ Develop, encourage, and nurture collaborative relationships across areas of specialization

✅ Participate in planned activities that are appropriate for own development

✅ Manage risks in own area of responsibility

✅ Ensure development and continuous value add improvement to operational processes

✅ Create solutions to meet customer demands to deliver internal and external customer service excellence

✅ Build working relationships across teams and functional lines to enhance work delivery, collaboration, and innovation

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Relevant B Degree in Media or Graphic Design

Experience: Over 5 years of experience in a similar environment

Required Skills:

• Campaign Management
• Audience Segmentation
• Creative Development
• Budget Management
• Performance Analysis
• Cross-Channel Coordination
• Vendor Management
• Strong Innovation and Adaptation experience

Preferred Skills:

• Experience in Above The Line marketing
• Extensive experience in Digital Marketing and Billboards

ASSUMPTION: Candidates with a strong portfolio demonstrating their creative and strategic abilities will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in South Africa is typically R600,000 - R900,000 per annum, depending on experience and qualifications. This is an estimate based on industry standards and may vary.

Benefits:

• Opportunities to network and collaborate
• Challenging working environment
• Opportunities to innovate

Working Hours: 40 hours per week, with flexibility for the role's demands

ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: FirstRand Bank India operates in the competitive banking sector, focusing on corporate and investment banking, fixed income, and structured products.

Company Size: FirstRand Bank India has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: FirstRand Bank India was founded in 2008 and is a fully-fledged branch of FirstRand Bank Limited South Africa.

Company Description:

• FirstRand Bank India offers banking services to clients active in the Indo-African corridor and within India
• The bank provides corporate banking, investment banking, fixed income, currency and commodity products, and structured products
• FirstRand Bank India is committed to supporting the recruitment and advancement of individuals with disabilities

Company Specialties:

• Corporate Banking
• Investment Banking
• Fixed Income Products
• Structured Products

Company Website: FirstRand Bank India

ASSUMPTION: FirstRand Bank India's focus on the Indo-African corridor and diverse range of banking services make it an attractive employer for candidates interested in international finance.

📊 Role Analysis

Career Level: This role is at the senior specialist level, requiring a high degree of expertise and experience in content marketing and team management.

Reporting Structure: The Senior Content Marketing Specialist will report directly to the Head of Marketing and will oversee a team of content specialists.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings and events.

Growth Opportunities:

• Progression to a Head of Marketing or similar leadership role within the company
• Expanding the team and taking on additional responsibilities
• Gaining experience in international banking and finance

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: FirstRand Bank India's office is located in a modern, multi-story building with ample parking and nearby amenities.

Office Location(s): 1 First Place, Cnr Simmonds & Pritchard Streets, Johannesburg, 2001

Geographic Context:

• Johannesburg is the largest city in South Africa and the economic hub of the country
• The city offers a vibrant cultural scene, diverse neighborhoods, and numerous recreational opportunities
• Johannesburg has a subtropical highland climate, with mild winters and warm summers

Work Schedule: The work schedule is typically Monday to Friday, with occasional weekend work for events and campaigns.

ASSUMPTION: The office environment is professional yet collaborative, with opportunities for networking and growth within the company.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening to discuss experience and qualifications
• In-person or virtual interview with the hiring manager and team members
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Creative and strategic thinking
• Team management and leadership skills
• Knowledge of marketing channels and trends
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a portfolio showcasing your creative and strategic abilities
• Research FirstRand Bank India and the banking industry to demonstrate your interest and knowledge

ATS Keywords: Content Strategy, Digital Marketing, Campaign Management, Audience Segmentation, Creative Development, Budget Management, Performance Analysis, Cross-Channel Coordination, Vendor Management, Innovation, Adaptation, Team Management, Market Research, Process Improvement, Customer Service, Collaboration

ASSUMPTION: The application process may vary, and it is essential to follow the instructions provided in the job posting and on the company's careers page.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (e.g., WordPress, Drupal)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the individual team's needs.

👔 Cultural Fit Considerations

Company Values:

• Curiosity and courage
• Obsession with mastery
• Collaboration and innovation

Work Style:

• Dynamic and fast-paced environment
• Opportunities for networking and collaboration
• Focus on continuous learning and development

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you curious and driven by a desire to learn and grow?
• Do you enjoy working collaboratively with others to achieve common goals?

ASSUMPTION: FirstRand Bank India values candidates who are curious, courageous, and committed to continuous learning and development, as well as those who can work effectively in a collaborative environment.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds
• Balancing strategic planning with hands-on content creation
• Adapting to the fast-paced and ever-changing marketing landscape
• Working with tight deadlines and competing priorities

ASSUMPTION: These challenges can be overcome with strong leadership skills, effective communication, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Content Marketing Manager position in other companies
• However, FirstRand Bank India's focus on the Indo-African corridor and diverse range of banking services sets it apart from other employers
• Career progression may involve moving into a leadership role within the company or exploring opportunities in related fields

ASSUMPTION: Comparing this role to similar positions in other companies can provide valuable insights into the industry and help candidates understand the unique aspects of working at FirstRand Bank India.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for a major marketing campaign
• Managing a team to create and distribute engaging content across multiple platforms
• Analyzing campaign performance and adjusting strategies to optimize results

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, as well as the importance of team management and data-driven decision-making.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creative and strategic abilities
• Research FirstRand Bank India and the banking industry to demonstrate your interest and knowledge
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.