📌 Core Information
🔹 Job Title: Senior Content Planner
🔹 Company: Telstra
🔹 Location: Australia (Flexible)
🔹 Job Type: Full-Time
🔹 Category: Telecommunications
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading data-driven content campaigns to enhance brand storytelling and drive business impact
- Collaborating with marketing leads and media partners to optimize content across the customer journey
- Developing strategic content frameworks and messaging strategies
- Analyzing content performance and using data to refine creative execution
- Staying up-to-date with content marketing trends and platform algorithm changes
ASSUMPTION: This role requires a high level of strategic thinking and creativity, with a strong focus on data-driven decision making and collaboration with various teams.
📋 Key Responsibilities
✅ Developing creative content frameworks that are performance-driven and aligned with Telstra’s business and marketing goals
✅ Creating journey-based content frameworks that move audiences from awareness to action
✅ Identifying content gaps and advising on sequencing, creative rhythm, and message progression
✅ Ensuring campaign experiences feel connected and deliberate across touchpoints
✅ Working closely with analytics, digital, and media teams to understand content performance levers and optimize creative execution
✅ Leading creative effectiveness reviews and continuously improving content
✅ Supporting business and enterprise teams to enhance customer experience through high-performing, strategically crafted content
ASSUMPTION: This role requires a strong understanding of customer engagement, social media strategy, and digital distribution best practices, as well as the ability to translate performance insights into actionable, creative improvements.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 10+ years in content planning, audience strategies, digital marketing, or brand storytelling, with a strong focus on creative performance
Required Skills:
- Deep understanding of customer engagement, social media strategy, and digital distribution best practices
- Demonstrated experience originating data-driven content and social media strategies
- Proven capabilities in streamlining and optimizing content to improve campaign efficiencies
- Strong ability to translate performance insights into actionable, creative improvements
- Strong grasp of platform algorithms, audience segmentation, and content performance
- Advanced skills in content mapping, messaging hierarchies, and journey-based storytelling
- Experience working with internal and external creative, analytics, and media teams to refine content effectiveness
Preferred Skills:
- Experience working with AI-powered content tools, automation, and predictive analytics
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global presence.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Content Planner role in Australia, the estimated salary range is AUD 120,000 - 160,000 per year. This estimate takes into account the required experience level and the company's size and industry.
Benefits:
- Performance-related pay
- Access to thousands of learning programs
- Global presence across 22 countries
- Purchased annual leave scheme
- Additional Telstra day off
- 30% off Telstra products and services
- Toolkit provided (laptop + mobile phone + plan paid for)
Working Hours: Full-time, standard business hours with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telstra is a leading telecommunications and technology company with a strong global footprint in more than 22 countries. Their purpose is to build a connected future so everyone can thrive.
Company Size: Telstra has 1,001-5,000 employees, making it a mid-sized company with a large global presence. This size offers opportunities for growth and collaboration while maintaining a structured work environment.
Founded: Telstra was founded in 1901 as a government-owned monopoly and was privatized in 1997. It has since grown into a global telecommunications leader.
Company Description:
- Telstra provides a wide range of telecommunications and technology services, including mobile, fixed-line, internet, and cloud services
- The company is committed to sustainability and has been awarded an 'A' rating in the CDP Global Climate Change Index 2023
- Telstra offers a flexible work environment, with opportunities for remote work and global mobility
Company Specialties:
- Telecommunications infrastructure
- Mobile and fixed-line services
- Internet and cloud services
- Enterprise solutions
Company Website: https://www.telstra.com.au/
ASSUMPTION: Telstra's size and global presence offer candidates the opportunity to work on diverse projects and collaborate with teams across different regions.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and strategic thinking. It is a leadership role within the content planning function.
Reporting Structure: The Senior Content Planner will report directly to the Head of Content or a similar role within Telstra's in-house creative agency. They will collaborate with marketing leads across consumer, business, and enterprise teams, as well as media partners and internal creative, analytics, and digital teams.
Work Arrangement: This role is on-site, with opportunities for remote work and flexible hours. The specific work arrangement may vary depending on the team and project requirements.
Growth Opportunities:
- Progression to a leadership or management role within the content planning function
- Expansion into related roles, such as content strategy or creative direction
- Opportunities to work on global projects and gain international experience
ASSUMPTION: Given Telstra's size and global presence, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Telstra has multiple office locations across Australia, with the option for flexible work arrangements and remote work.
Office Location(s): 400 George St, Sydney NSW 2000, Australia (with opportunities for remote work)
Geographic Context:
- Sydney is a major city with a population of over 5 million people
- The city offers a vibrant cultural scene, with numerous museums, galleries, and entertainment options
- Sydney has a temperate climate, with mild winters and warm summers
Work Schedule: Full-time, standard business hours with flexibility for remote work
ASSUMPTION: Telstra's flexible work arrangements allow employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interviews with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation
- Collaboration and communication skills
- Data analysis and interpretation skills
- Understanding of Telstra's brand and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Telstra's brand and values in your application materials
- Prepare examples of your past content planning work and be ready to discuss your approach to data-driven creative strategies
ATS Keywords: Content planning, data-driven, creative performance, customer engagement, social media strategy, digital distribution, content optimization, audience segmentation, messaging strategy, content mapping, journey-based storytelling, campaign management
ASSUMPTION: Telstra's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, creativity, and collaboration.
🛠️ Tools & Technologies
- Content management systems (e.g., Adobe Experience Manager, Sitecore)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Inclusion
- Innovation
- Customer Obsessed
- One Telstra
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Telstra's company values, particularly 'Innovation' and 'Customer Obsessed'?
- How comfortable are you working in a collaborative, data-driven environment?
- How do you approach continuous learning and adaptation in your work?
ASSUMPTION: Telstra values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer obsession.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced nature of the telecommunications industry and digital marketing trends
- Balancing data-driven decision making with creative innovation
- Adapting to changes in the company's priorities and strategies
ASSUMPTION: These challenges are common in senior-level content planning roles and can be mitigated through strong project management skills, continuous learning, and effective communication.
📈 Similar Roles Comparison
- Compared to a Content Strategist role, the Senior Content Planner role has a stronger focus on data-driven decision making and campaign optimization
- Compared to a Social Media Manager role, the Senior Content Planner role requires a broader understanding of the customer journey and content performance across multiple channels
- Career progression from this role may include leadership or management positions within content planning or related functions
ASSUMPTION: While these roles share some similarities, the Senior Content Planner role requires a unique blend of strategic thinking, data analysis, and creative innovation.
📝 Sample Projects
- Developing a data-driven content strategy for a major product launch, including audience segmentation, messaging hierarchy, and channel-specific content
- Optimizing content performance across the customer journey for a targeted marketing campaign, using analytics and A/B testing to refine creative execution
- Collaborating with cross-functional teams to create a comprehensive content audit and recommendations for improving brand consistency and customer experience
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Senior Content Planner role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the in-house creative agency?
- How does Telstra approach continuous learning and professional development for content planning roles?
- What are the key priorities for this role in the first 90 days?
- How does Telstra measure the success of content campaigns, and how can I contribute to improving these metrics?
- What opportunities are there for growth and development within the content planning function and the broader organization?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, as well as your strategic thinking and proactive approach to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past content planning work and be ready to discuss your approach to data-driven creative strategies
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
