📌 Core Information
🔹 Job Title: Senior Content Producer (1:1)
🔹 Company: Telstra
🔹 Location: Australia (Flexible)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Flexible)
🚀 Job Overview
Key aspects of this role include:
- Leading CRM content delivery and strategy for Telstra's 1:1 customer communications
- Collaborating with cross-functional teams to align content with business priorities
- Optimizing workflows and production processes for efficiency
- Monitoring content performance and implementing A/B testing methodologies
- Ensuring high-quality, customer-centric content that meets brand guidelines and personalization requirements
ASSUMPTION: This role requires a high level of autonomy and experience in CRM content production to manage the end-to-end process effectively.
📋 Key Responsibilities
✅ Develop and maintain a structured CRM content calendar, ensuring visibility across marketing functions
✅ Work closely with 1:1 Strategists and Marketing Teams to align content with business priorities
✅ Ensure CRM content meets brand guidelines, personalization requirements, and best practices
✅ Coordinate content briefings, ensuring Creative Designers and Copywriters are aligned on objectives and deadlines
✅ Streamline workflows, optimizing production, review, and approval processes for efficiency
✅ Collaborate with Marketing Automation teams to ensure proper content deployment and audience segmentation
✅ Monitor content performance metrics and use insights to refine CRM strategies with the 1:1 Strategist
✅ Implement A/B testing methodologies to optimize messaging, visuals, and layout structures
✅ Work with data and analytics teams to integrate insights into future CRM content planning
ASSUMPTION: This role involves a high volume of CRM programs across multiple audience segments, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in CRM content production, content management, or digital marketing
Required Skills:
- Proven experience in CRM content production and management
- Strong understanding of 1:1 marketing, email/SMS personalization, and automation workflows
- Experience managing high-volume CRM programs across multiple audience segments
- Expertise in CRM platforms (Salesforce Marketing Cloud, Adobe Campaign, HubSpot, or similar)
- Knowledge of email and SMS design best practices, including mobile optimization
- Experience with performance tracking tools and A/B testing frameworks
- Project management and workflow management experience across tools and platforms
Preferred Skills:
- Experience with Telstra's CRM platforms and tools
- Familiarity with Telstra's brand guidelines and creative standards
ASSUMPTION: Candidates with experience in the telecommunications industry may have an advantage in understanding Telstra's unique context and requirements.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$150,000 per annum (Estimated based on industry standards for a senior role in marketing and communications in Australia)
Benefits:
- Flexible work arrangements
- Employee share plan
- Discounts on Telstra products and services
- Learning and development opportunities
Working Hours: Full-time (37.5 hours per week, with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telstra is a leading telecommunications and technology company with a strong global presence in more than 22 countries. Their purpose is to build a connected future so everyone can thrive.
Company Size: Telstra has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Telstra was founded in 1901 and has since grown to become Australia's leading telecommunications provider.
Company Description:
- Telstra offers a wide range of products and services, including mobile, fixed-line, internet, and data services
- The company is committed to providing the best experience and delivering the best tech on the best network
- Telstra's in-house creative agency is looking to expand its team with a Senior Content Producer focused on 1:1 customer communications
Company Specialties:
- Telecommunications infrastructure
- Mobile and fixed-line services
- Internet and data services
- Cloud and IT services
Company Website: https://www.telstra.com.au/
ASSUMPTION: Telstra's large size and diverse range of products and services offer candidates a unique opportunity to work on various projects and gain exposure to different aspects of the business.
📊 Role Analysis
Career Level: This role is a senior position within Telstra's in-house creative agency, requiring a high level of experience and expertise in CRM content production.
Reporting Structure: The Senior Content Producer will report directly to the 1:1 & CRM Squad Lead and work closely with the 1:1 Strategist, Marketing Teams, and other stakeholders.
Work Arrangement: This role offers flexible work arrangements, with a mix of on-site and remote work options available.
Growth Opportunities:
- Progression to a leadership or management role within the 1:1 & CRM Squad or Telstra's broader creative agency
- Expanding skills and expertise in CRM content production, marketing, and communications
- Gaining experience working on high-profile campaigns and projects for a leading telecommunications company
ASSUMPTION: This role provides an excellent opportunity for candidates to grow their careers within Telstra's creative agency and the broader telecommunications industry.
🌍 Location & Work Environment
Office Type: Telstra's offices are modern and collaborative workspaces designed to foster innovation and creativity.
Office Location(s): The primary office for this role is located at 400 George St, Sydney, with flexible remote work options available.
Geographic Context:
- Sydney is Australia's largest city and a major global financial hub
- The city offers a vibrant cultural scene, diverse neighborhoods, and numerous attractions
- Telstra's flexible work arrangements allow employees to balance their professional and personal lives
Work Schedule: Full-time (37.5 hours per week), with flexibility for remote work and adjusted hours as needed
ASSUMPTION: Telstra's flexible work arrangements and modern office spaces create an ideal work environment for candidates seeking a balance between professional growth and personal well-being.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Hiring Manager
- In-depth interview with the Hiring Manager and relevant stakeholders
- Final interview with the 1:1 & CRM Squad Lead
Key Assessment Areas:
- CRM content production and management experience
- Understanding of 1:1 marketing, email/SMS personalization, and automation workflows
- Project management and workflow management skills
- Cultural fit and alignment with Telstra's values and mission
Application Tips:
- Highlight relevant experience in CRM content production and management
- Demonstrate a strong understanding of 1:1 marketing and email/SMS personalization
- Showcase project management and workflow management skills through examples
- Tailor your resume and cover letter to emphasize your fit for this specific role and Telstra's company culture
ATS Keywords: CRM content production, 1:1 marketing, email personalization, automation workflows, project management, workflow management, Telstra, creative agency, marketing communications
ASSUMPTION: Telstra's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- CRM platforms: Salesforce Marketing Cloud, Adobe Campaign, HubSpot, or similar
- Email and SMS design tools: Mailchimp, Campaign Monitor, or similar
- Project management tools: Workfront, Jira, or similar
- Performance tracking tools: Google Analytics, Adobe Analytics, or similar
ASSUMPTION: Candidates should have experience with relevant CRM platforms, email/SMS design tools, project management tools, and performance tracking tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive
- One Telstra
- Integrity
- Accountable
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you had to adapt to significant changes in a project or workflow?
- How do you approach continuous improvement and driving results in your current role?
ASSUMPTION: Telstra values a diverse and inclusive workforce, and candidates who can demonstrate alignment with the company's values and work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing high-volume CRM programs across multiple audience segments
- Balancing the need for creativity and innovation with adherence to brand guidelines and best practices
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in business priorities and workflows
ASSUMPTION: Candidates should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Content Manager or Senior Marketing Manager focused on CRM communications
- However, this role is unique in its focus on 1:1 customer communications and the end-to-end management of CRM content delivery
- Career progression in this role could lead to leadership or management positions within Telstra's creative agency or the broader marketing organization
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a CRM content strategy for a major Telstra campaign
- Managing the end-to-end production process for a series of targeted email campaigns
- Collaborating with cross-functional teams to optimize workflows and improve content performance
ASSUMPTION: These sample projects provide insight into the types of initiatives and campaigns the Senior Content Producer may work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for CRM content production within the 1:1 & CRM Squad?
- How does this role collaborate with other teams and stakeholders within Telstra's creative agency and broader marketing organization?
- What are the key priorities for this role in the first 90 days?
- How does Telstra support the professional development and growth of its employees in this role?
- What are the most challenging aspects of working in this role, and how can I best prepare for them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your CRM content production work and be ready to discuss them during the interview
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
