📌 Core Information
🔹 Job Title: Senior Social Media Executive
🔹 Company: Tide
🔹 Location: Bulgaria
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: Hybrid (London, Sofia, Hyderabad, Delhi, Berlin, Belgrade)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Social Media Manager in delivering engaging content across platforms
- Planning, scheduling, and publishing content for Instagram, LinkedIn, X (Twitter), and TikTok
- Building and optimizing social campaigns, including always-on and reactive content
- Monitoring channels and engaging with the community in line with brand tone
- Tracking and reporting on performance metrics to identify trends and insights
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as the ability to create engaging content and analyze performance data.
📋 Key Responsibilities
✅ Support the Social Media Manager in delivering our strategy across key platforms
✅ Help plan, schedule, and publish content for Instagram, LinkedIn, X (Twitter), and TikTok
✅ Assist in building and optimizing social campaigns, including always-on and reactive content
✅ Contribute to testing plans for content formats, messaging, and posting times
✅ Collaborate with design and content teams to brief and deliver creative assets
✅ Monitor channels and engage with our community in line with brand tone
✅ Track and report on performance metrics to identify trends and insights
✅ Stay current with platform trends and bring fresh ideas to the team
✅ Support coordination with stakeholders across Marketing, PR, and Member support teams
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 1-3 years in social media or digital marketing
Required Skills:
- Passion for social media and growing online communities
- Strong grasp of Instagram, LinkedIn, X, TikTok, and platform best practices
- Creative eye for content and what drives engagement
- Confident using performance data to guide content decisions
- Strong written skills and ability to adapt tone across audiences
- Organized, detail-focused, and able to juggle tasks effectively
- Proactive, curious, and keen to learn and experiment
- Collaborative, open to feedback, and a team player
- Working understanding of social and cultural trends in France and Germany
Preferred Skills:
- Interest in startups, entrepreneurship, or small business support
ASSUMPTION: While a degree in Marketing or Communications is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for a Senior Social Media Executive in Bulgaria)
Benefits:
- 25 days paid annual leave
- 3 paid days off for volunteering or L&D activities
- Extended maternity and paternity leave covered by the company
- Personal L&D budget
- Additional health & dental insurance
- Mental wellbeing platform
- Fully covered Multisports card
- Food vouchers
- Snacks, light food, drinks in the office
- WFH equipment allowance
- Flexible working from home
- Sabbatical Leave
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Social Media Executive in Bulgaria. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: Medium (1,001-5,000 employees)
Founded: 2015
Company Description:
- Tide helps SMEs save time and money by offering business accounts and related banking services, as well as a comprehensive set of connected administrative solutions from invoicing to accounting.
- Available for UK, Indian, and German SMEs, Tide has over 1 million members globally and is transforming the small business banking market.
- Tide is a certified Great Place to Work and has been recognized as one of CB Insights' global Fintech 250 and Beahurst’s The Fintech Top 50 for the UK in 2023.
Company Specialties:
- Small business banking
- Administrative solutions
- Innovative features
Company Website: https://www.tide.co
ASSUMPTION: Tide is a fast-growing fintech company focused on providing banking and administrative solutions to small and medium-sized enterprises (SMEs).
📊 Role Analysis
Career Level: Mid-level (1-3 years of experience)
Reporting Structure: Reports directly to the Social Media Manager
Work Arrangement: Hybrid (with offices in London, Sofia, Hyderabad, Delhi, Berlin, and Belgrade)
Growth Opportunities:
- Potential career progression to Social Media Manager or similar roles
- Opportunities to work on international campaigns and expand knowledge of global social media trends
- Chance to contribute to Tide's growth and success in the European market
ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): London, Sofia, Hyderabad, Delhi, Berlin, Belgrade
Geographic Context:
- Bulgaria: Known for its affordable cost of living and growing tech industry
- London: A major global financial hub with a vibrant tech scene
- Hyderabad, Delhi, Berlin, Belgrade: Each location offers unique cultural experiences and opportunities for international collaboration
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Social Media Manager or a senior member of the marketing team
- Background check and offer extension
Key Assessment Areas:
- Social media knowledge and experience
- Creativity and content ideation
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Tide's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant social media experience and achievements
- Include examples of successful social media campaigns you've worked on or ideas for improving Tide's social media presence
- Demonstrate your understanding of the Bulgarian market and how you can help grow Tide's presence in the region
ATS Keywords: Social Media Executive, Digital Marketing, Content Creation, Community Management, Performance Tracking, Social Media Strategy, Campaign Management, A/B Testing, Cross-functional Collaboration, Stakeholder Management, French, German
ASSUMPTION: The application process for this role is likely to be competitive, so tailoring your application to highlight your relevant skills and experience is crucial.
🛠️ Tools & Technologies
- Social media platforms: Instagram, LinkedIn, X (Twitter), TikTok
- Social media management tools: Sprout, Later, or native platform tools
- Performance tracking tools: Google Analytics, social media analytics dashboards
- Design tools: Canva, Adobe Creative Suite, or similar
ASSUMPTION: Familiarity with popular social media platforms and management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Inclusive
Work Style:
- Agile and adaptable
- Results-driven
- Team-oriented
- Open to feedback and continuous learning
Self-Assessment Questions:
- How do you stay current with social media trends and best practices?
- Can you provide an example of a successful social media campaign you've worked on, and what made it successful?
- How do you approach A/B testing and data-driven decision-making in social media content creation?
ASSUMPTION: Tide values candidates who are passionate about social media, data-driven, and collaborative, with a strong work ethic and a customer-centric mindset.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with fast-paced industry trends and algorithm changes
- Balancing creative content ideation with data-driven decision-making
- Collaborating effectively with remote team members and stakeholders
- Adapting to the unique cultural contexts of France and Germany
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from a Junior Social Media Executive in the level of responsibility, experience required, and the need to support the Social Media Manager in strategic decision-making.
- Compared to a Social Media Manager, this role focuses more on day-to-day content creation and community management, with less strategic oversight.
- Career progression from this role could lead to a Social Media Manager position or a similar role in a larger organization.
ASSUMPTION: Understanding the differences between this role and related positions can help applicants identify the best fit for their career goals and skill sets.
📝 Sample Projects
- Developing and executing a social media campaign to promote Tide's expansion into the German market
- Creating and implementing a content calendar for Tide's French and German social media channels
- Analyzing and optimizing the performance of Tide's existing social media content and campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for Tide in Europe?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does Tide support work-life balance for its employees, particularly those working remotely?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview process can help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media experience and achievements
- Prepare examples of successful social media campaigns you've worked on or ideas for improving Tide's social media presence
- Demonstrate your understanding of the Bulgarian market and how you can help grow Tide's presence in the region
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
