📌 Core Information
🔹 Job Title: Senior Content Specialist
🔹 Company: VicRoads
🔹 Location: Melbourne - Head Office
🔹 Job Type: Full-Time
🔹 Category: Content & Creative
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (QV 180 Lonsdale Street CBD/ work from home)
🚀 Job Overview
Key aspects of this role include:
- Crafting, publishing, and managing top-notch content for customer-facing channels
- Collaborating with UX, product, and technical teams to co-design usable and functional content
- Championing the brand's tone of voice, ensuring clarity, accessibility, and consistency across all content
- Leveraging data, insights, and SEO best practices to optimize content and enhance discoverability and engagement
- Aligning content strategies and overseeing email deployments to ensure seamless communication with the audience
ASSUMPTION: This role requires a high level of collaboration and cross-functional teamwork. The ideal candidate will have a strong background in content management, digital environments, and user experience collaboration.
📋 Key Responsibilities
✅ Craft, publish, and manage high-quality content for customer-facing channels, including websites and email communications
✅ Collaborate with UX designers, product teams, and developers to co-design content that supports the user journey
✅ Champion the brand's tone of voice, ensuring editorial consistency and accessibility across all content
✅ Leverage data, insights, and SEO best practices to optimize content and enhance user engagement
✅ Align content strategies and oversee email deployments to ensure seamless communication with the audience
ASSUMPTION: This role may require occasional on-call duties or working outside of regular business hours to ensure timely content publication and management.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Marketing, Journalism, or a related field
Experience: Proven experience in content management, digital environments, and user experience collaboration
Required Skills:
- Excellent writing and editing skills, with a keen eye for tone of voice and editorial consistency
- Experience working with UX designers, product teams, and developers to co-design content that supports the user journey
- Familiarity with web accessibility standards (e.g., WCAG) to ensure inclusive content
- Strong understanding of SEO principles, including keyword research and analytics tools (e.g., Google Analytics)
- Experience in content design, writing, or creation, preferably in a digital environment
Preferred Skills:
- Experience in a corporate or government environment
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, candidates with experience in a corporate or government environment may have an advantage in understanding the unique requirements and constraints of this role.
💰 Compensation & Benefits
Salary Range: The annual salary range for this position is commensurate with experience. According to industry standards, this role typically offers a salary range of AU$80,000 - AU$120,000 per year for a senior content specialist with 5-10 years of experience in Melbourne.
Benefits:
- Competitive salary and benefits
- Supportive, diverse, and inclusive work environment
- Opportunities for professional and personal development
- Flexible working arrangements and family-friendly practices
Working Hours: Full-time position with a hybrid work arrangement, requiring presence at the QV 180 Lonsdale Street CBD office and the option to work from home.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior content specialist role in Melbourne. The actual salary offered may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: VicRoads operates in the ground passenger transportation industry, focusing on registration and licensing services for vehicles and drivers in Victoria, Australia.
Company Size: VicRoads has 1,001-5,000 employees, providing a mid-sized organization structure with opportunities for collaboration and growth.
Founded: VicRoads was established as a joint venture partnership with the Victorian State Government, Aware Super, Australian Retirement Trust, and Macquarie Asset Management.
Company Description:
- VicRoads Registration and Licensing Services (RLS) has undergone a major organizational transformation, creating a stronger business model to deliver VicRoads' long-term strategy
- The company is investing in its people, systems, and technologies to deliver greater capability internally and enhance the experience for customers, partners, and the Victorian community
- VicRoads offers genuine flexibility, a culture that supports people to be their best, and great opportunities for career development
Company Specialties:
- Registration and licensing services
- Digital products and services
- Customer experience enhancement
Company Website: https://www.vicroads.vic.gov.au/
ASSUMPTION: VicRoads' focus on customer experience and digital products and services indicates a commitment to innovation and continuous improvement.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in content management and user experience collaboration.
Reporting Structure: The Senior Content Specialist will report directly to the Content Manager and collaborate with various cross-functional teams, including UX designers, product teams, and developers.
Work Arrangement: This role has a hybrid work arrangement, requiring presence at the QV 180 Lonsdale Street CBD office and the option to work from home.
Growth Opportunities:
- Professional development opportunities within VicRoads
- Potential career progression to a Content Manager or similar role
- Expanding skills and expertise in content management, user experience, and digital environments
ASSUMPTION: VicRoads' focus on professional development and career growth indicates a commitment to investing in its employees' long-term success.
🌍 Location & Work Environment
Office Type: VicRoads' head office is located in the Melbourne CBD, providing a central and accessible work environment.
Office Location(s): QV 180 Lonsdale Street, Melbourne
Geographic Context:
- Melbourne is the capital and most populous city of the state of Victoria, Australia
- The city is known for its cultural diversity, vibrant arts scene, and high quality of life
- Melbourne has a temperate oceanic climate, with warm summers and mild winters
Work Schedule: Full-time position with a hybrid work arrangement, requiring presence at the office for a minimum of two days per week and the option to work from home for the remaining days.
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, allowing employees to optimize their productivity and personal commitments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Writing and editing skills
- Understanding of SEO principles and analytics tools
- Experience working with UX designers and product teams
- Alignment with VicRoads' brand tone of voice and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your content management, user experience collaboration, and SEO experience
- Demonstrate your understanding of VicRoads' brand and values in your application materials
ATS Keywords: Content Management, SEO, User Experience, Collaboration, Digital Environment, Content Design, Writing, Editing
ASSUMPTION: VicRoads may use an Applicant Tracking System (ATS) to screen and rank applications based on relevant keywords. Including these keywords in your application materials can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, Drupal)
- SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Collaboration tools (e.g., Microsoft Office, Google Workspace, Slack)
ASSUMPTION: Familiarity with these tools and technologies is not explicitly required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative and adaptable
- Collaborative and inclusive
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Customer-focused and results-driven
Self-Assessment Questions:
- Do I have a strong commitment to customer service and a customer-focused mindset?
- Am I comfortable working in a collaborative and inclusive team environment?
- Do I have the ability to adapt to change and respond to new challenges and opportunities?
ASSUMPTION: VicRoads values a customer-focused, collaborative, and adaptable work environment. Candidates who align with these values and work styles are more likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating with various cross-functional teams with different priorities and work styles
- Keeping up with industry trends and best practices in content management and user experience
- Occasional on-call duties or working outside of regular business hours to ensure timely content publication and management
ASSUMPTION: These challenges are inherent in a senior content specialist role and require strong organizational skills, adaptability, and a customer-focused mindset to overcome.
📈 Similar Roles Comparison
- This role differs from other content specialist roles in its focus on user experience collaboration and SEO optimization
- In the ground passenger transportation industry, VicRoads is unique in its focus on registration and licensing services and digital products and services
- Career progression in this role may lead to content management or similar roles within VicRoads or other organizations
ASSUMPTION: Understanding the unique aspects of this role and its industry context can help candidates tailor their application materials and prepare for the interview process.
📝 Sample Projects
- Developing and implementing a content strategy for a new website or digital product
- Collaborating with UX designers and product teams to co-design content that supports the user journey
- Optimizing existing content for SEO and accessibility, resulting in improved user engagement and discoverability
ASSUMPTION: Providing specific examples of your experience and accomplishments in these areas can strengthen your application and demonstrate your qualifications for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the content team and how it collaborates with other departments?
- How does VicRoads support the professional development and growth of its content team members?
- What are the most significant challenges facing the content team in the next 12-24 months, and how can this role contribute to addressing them?
- How does VicRoads measure the success and impact of its content strategies and initiatives?
- What are the key priorities for this role in the first 90 days, and how will my performance be evaluated during this period?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success in the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your content management, user experience collaboration, and SEO experience
- Prepare a portfolio or examples of your work that demonstrate your qualifications for this role
- Follow up with VicRoads' talent acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
