📌 Core Information
🔹 Job Title: Senior Content Specialist (Remote)
🔹 Company: Homeward
🔹 Location: Chicago, IL
🔹 Job Type: Full-time
🔹 Category: Healthcare
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Leading messaging for Homeward's member audience and developing impactful campaigns across various channels.
- Writing diverse marketing materials and collaborating with internal stakeholders to ensure effective communication.
- Partnering with the Creative Director to develop and drive creative strategies for Homeward’s health plan member audience.
- Creating content that shows the Homeward value, making it simple to understand and still comprehensive.
- Leading engagement growth with messaging that is consistent across all channels, driving measurable increases in website visits, open rates, click-throughs, calls, and conversions.
ASSUMPTION: This role requires a strong understanding of the healthcare industry, particularly Medicare and Medicaid populations, and the ability to thrive in a fast-paced startup environment.
📋 Key Responsibilities
✅ Develop and execute persuasive concepts consistent with the Homeward brand strategy, health plan/client guidelines, and industry regulations for a diverse set of media.
✅ Create content for marketing materials in different media channels, including but not limited to, direct mail, digital and print collateral, scriptwriting, emails, SMS texts, flyers, brochures, social media, website and landing pages, and more.
✅ Gain a deep understanding of Homeward’s target member audiences and create ideas that align with their needs, circumstances, and lifestyle.
✅ Collaborate with internal stakeholders to refine messaging for external audiences and partner with designers to ensure your copy complements the layout and aligns with the overall creative and brand strategy.
✅ Stay open to feedback and revisions to continuously improve the quality of messages.
ASSUMPTION: This role may require working with AI tools and solutions to enhance creativity, efficiency, and output.
🎯 Required Qualifications
Education: Bachelor’s degree in English, Marketing, Journalism, or a similar field
Experience: 7-10+ years of copywriting and content development, including experience with CMS regulations, preferably in an agency or corporate environment
Required Skills:
- Strong problem-solving skills and the ability to transform complex ideas into engaging creative strategies
- Plain language, copyediting, and editing skills
- Experience using multiple AI tools as part of the creative process
- Ability to thrive in a fast-paced startup environment, managing multiple projects simultaneously, as well as being flexible to pivot based on changing priorities
- In-depth understanding of the healthcare industry, especially Medicare and Medicaid populations
Preferred Skills:
- Self-starter comfortable working independently and with a team
- Fast learner who isn’t afraid to ask questions and step in to help
- Excellent organizational and communication skills
ASSUMPTION: Portfolio/writing samples will be required for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated, based on industry standards for a Senior Content Specialist with 10+ years of experience in the healthcare sector)
Benefits:
- Medical, dental, and vision insurance with 100% of monthly premium covered for employees
- Competitive salary and possible equity grant
- Supplemental performance bonus opportunities
- Relocation and travel reimbursement
- Loan repayment support
- Company-sponsored 401k plan + match
- Generous paid time off
- Comprehensive training provided
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications, skills, location, competencies, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Homeward is a healthcare technology company focused on improving access to care for rural Americans by partnering with payers, providers, and community organizations.
Company Size: Homeward has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Homeward was founded in 2020, with a mission to rearchitect the delivery of health and care for rural Americans.
Company Description:
- Homeward is rearchitecting the delivery of health and care for rural Americans by connecting payers, providers, and community organizations through partnership.
- The company takes full financial accountability for clinical outcomes and the total cost of care across rural counties, aligning incentives and strengthening local healthcare ecosystems.
- Homeward's Homeward Navigation™ platform uses advanced analytics to connect members to the right care and local resources that address social determinants of health and improve holistic health outcomes.
- As a public benefit corporation and B Corp™ certified company, Homeward's mission and business model are aligned to address the healthcare, economic, and demographic challenges that make it harder for rural Americans to stay healthy.
Company Specialties:
- Healthcare technology
- Rural health
- Partnerships with payers, providers, and community organizations
- Advanced analytics and data-driven care
Company Website: http://homewardhealth.com
ASSUMPTION: Homeward's mission and business model are focused on improving access to care for rural Americans, with a strong commitment to sustainability and scalability.
📊 Role Analysis
Career Level: Senior-level role with opportunities for growth and leadership within the creative team.
Reporting Structure: This role reports directly to the Creative Director and collaborates with various internal stakeholders, including marketing team members, leadership, and subject matter experts.
Work Arrangement: This is a remote, full-time position with flexible hours and the opportunity to work independently or collaboratively with the team.
Growth Opportunities:
- Potential to lead and mentor junior team members as the creative team grows.
- Opportunities to expand responsibilities and impact based on the company's growth and success.
- Possibility to work on high-impact projects that directly influence Homeward's brand and member experience.
ASSUMPTION: This role offers significant growth potential within the creative team and the broader organization.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Chicago, IL
Geographic Context:
- Chicago, IL, is a large metropolitan area with a diverse population and a thriving healthcare industry.
- The city offers a mix of urban and suburban environments, with numerous cultural attractions, restaurants, and entertainment options.
- Chicago has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Flexible, with the ability to work independently and manage time effectively.
ASSUMPTION: This role may require occasional travel to meet with internal stakeholders or attend industry events.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or a member of the HR team.
- Portfolio review and writing assessment to evaluate creative skills and problem-solving abilities.
- Final interview with the Creative Director and other key stakeholders.
Key Assessment Areas:
- Creativity and strategic thinking
- Understanding of the healthcare industry and Homeward's mission
- Ability to work collaboratively and independently
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a portfolio or writing samples that demonstrate your creativity, versatility, and understanding of the healthcare industry.
- Prepare for the interview by researching Homeward's mission, values, and the specific challenges facing rural Americans in accessing quality care.
ATS Keywords: Senior Content Specialist, Healthcare, Medicare, Medicaid, Copywriting, Marketing Materials, Creative Strategy, AI Tools, Healthcare Industry Knowledge
ASSUMPTION: Homeward's interview process is designed to assess candidates' creative skills, industry knowledge, and cultural fit within the organization.
🛠️ Tools & Technologies
- AI tools for copywriting and content creation (e.g., Copy.ai, Frase, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Design tools (e.g., Adobe Creative Suite, Sketch, or similar)
- Collaboration tools (e.g., Google Workspace, Microsoft 365, or similar)
ASSUMPTION: Familiarity with AI tools and a willingness to learn and adapt to new technologies are essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Deep commitment to one another, the people and communities we serve, and to provide care that enables everyone to achieve their best health
- Compassion and empathy
- Curiosity and an eagerness to listen
- Drive to deliver high-quality experiences, clinical care, and cost-effectiveness
- Strong focus on the sustainability of our business and scalability of our services to maximize our reach and impact
- Nurturing a diverse workforce with a wide range of backgrounds, experiences, and points of view
- Taking our mission and business seriously, but not taking ourselves too seriously– having fun as we build!
Work Style:
- Collaborative and supportive team environment
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Flexible and adaptable, with a willingness to pivot based on changing priorities
- Data-driven and results-oriented, with a focus on measurable outcomes
Self-Assessment Questions:
- How do your personal values align with Homeward's mission and company values?
- Can you provide an example of a time when you had to adapt to a significant change in priorities or project scope?
- How do you approach working with AI tools and solutions to enhance creativity and efficiency in your content creation process?
ASSUMPTION: Homeward's company culture prioritizes collaboration, innovation, and a deep commitment to improving access to care for rural Americans.
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining productivity and work-life balance.
- Managing multiple projects simultaneously and pivoting based on changing priorities may require strong organizational skills and adaptability.
- Developing impactful campaigns and messaging for a diverse set of media and audiences may necessitate continuous learning and adaptation.
- Working with AI tools and solutions may require a willingness to embrace new technologies and approaches to content creation.
ASSUMPTION: These challenges can be mitigated by strong communication, time management, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing or advertising roles, this position focuses specifically on the healthcare industry, with a particular emphasis on Medicare and Medicaid populations.
- Homeward's mission and business model are unique, with a focus on improving access to care for rural Americans through partnerships with payers, providers, and community organizations.
- This role offers significant growth potential within the creative team and the broader organization, with opportunities to expand responsibilities and impact based on the company's success.
ASSUMPTION: This role is well-suited for candidates with a strong background in healthcare marketing, a deep understanding of the industry, and a passion for improving access to care for rural Americans.
📝 Sample Projects
- Developing a comprehensive marketing campaign to launch a new Homeward service or product offering, including messaging, design, and distribution strategy.
- Creating targeted content for specific member segments, addressing their unique needs, circumstances, and lifestyle.
- Collaborating with internal stakeholders to refine messaging for external audiences, ensuring accuracy, helpfulness, and on-message communication.
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for the Senior Content Specialist role at Homeward.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a marketing campaign from concept to launch, and how this role fits into that process?
- How does Homeward measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- Can you provide an example of a time when Homeward had to pivot or adapt its marketing strategy, and how the creative team responded to that change?
- How does Homeward support the professional development and growth of its creative team members?
- What are the most significant challenges facing rural Americans in accessing quality care, and how does Homeward's marketing strategy address these issues?
ASSUMPTION: These questions will help you better understand the role, the team, and the company's approach to marketing and improving access to care for rural Americans.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Prepare a portfolio or writing samples that demonstrate your creativity, versatility, and understanding of the healthcare industry.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching Homeward's mission, values, and the specific challenges facing rural Americans in accessing quality care.
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
