📌 Core Information
🔹 Job Title: Senior Content Strategist
🔹 Company: Coinbase
🔹 Location: Remote - USA
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and managing self-service content strategies and programs
- Collaborating with cross-functional teams to create and optimize content
- Analyzing content trends and providing insights to enhance customer support
- Driving repeatable innovation and leading by example
- Working in a fast-paced, high-growth environment with a mission-driven team
ASSUMPTION: This role requires a strong understanding of the crypto industry and exceptional writing skills. It also demands a high level of adaptability and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Produce, manage, and optimize self-service content strategies and programs
✅ Collaborate with Product and Program teams on GTM efforts to create help center and agent-facing content
✅ Review and edit content to ensure alignment with governance standards and provide feedback to junior content creators
✅ Analyze content trends and present insights and recommendations to stakeholders and leadership
✅ Collaborate with cross-functional stakeholders to inform critical content strategy decisions
✅ Act with urgency and focus on the most impactful work
ASSUMPTION: This role requires a strong focus on data-driven decision making and the ability to prioritize and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Journalism, English, Communications) or equivalent experience
Experience: 5+ years of experience as a content writer, editor, or strategist, with a strong emphasis on content strategy and management
Required Skills:
- Exceptional writing ability with a strong opinion on the Oxford comma
- Strong project management capabilities
- Basic understanding of SEO best practices
- Experience using AI/LLMs to create, refine, and localize content
- Excellent analytical and problem-solving abilities
- Exceptional communication and interpersonal skills
- High flexibility and adaptability
- Proactive, self-motivated individual with a positive, solutions-oriented attitude
Preferred Skills:
- Experience in Tech, Crypto, Finance, or Fintech similar regulated sectors
- Familiarity with tools such as Contentful, Smartling, Google Suite, Jira, Amazon Connect, or Salesforce
- Experience utilizing AI tools
- Video editing experience
- Knowledge of Lean Six Sigma methodologies
- Experience partnering with customer-facing teams
ASSUMPTION: While a degree is preferred, equivalent experience will be considered. Relevant experience in content strategy, writing, or editing is essential for this role.
💰 Compensation & Benefits
Salary Range: $117,385 - $138,100 USD per year
Benefits:
- Medical, Dental, Vision, and 401(k)
- Target Bonus and Target Equity
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on Coinbase's pay transparency notice and is subject to change. Benefits are subject to the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Coinbase operates in the Financial Services industry, focusing on digital currency and blockchain technology. The crypto market is dynamic and rapidly evolving, requiring employees to stay informed about industry trends and developments.
Company Size: Coinbase has 1,001-5,000 employees, making it a mid-sized to large organization. This size allows for ample opportunities for collaboration and growth but may also result in a more structured work environment.
Founded: Coinbase was founded in June 2012 and has since grown to become a leading digital currency exchange and wallet service.
Company Description:
- Coinbase is a digital currency wallet and platform that enables merchants and consumers to transact with new digital currencies like bitcoin, ethereum, and litecoin.
- The company's mission is to bring more innovation, efficiency, and equality of opportunity to the world by building an open financial system.
- Coinbase is committed to being the most trusted company in its domain and creating user-focused products that are easier and more intuitive to use.
Company Specialties:
- Digital Currency
- Software
- Payment Processing
- Bitcoin
- Technology
- API
- Cryptography
- Bitcoin Exchange
- Digital Currency Exchange
- Virtual Currency
- FinTech
- Ethereum
- Ether
- and Blockchain
Company Website: https://www.coinbase.com
ASSUMPTION: Coinbase is a well-established company in the crypto industry, with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in content strategy and management.
Reporting Structure: The Senior Content Strategist will report directly to the Manager, Consumer Content, and collaborate closely with cross-functional teams, including Product, Program, and Customer Experience teams.
Work Arrangement: This role is remote-friendly, with the option to work from anywhere in the United States. However, the ideal candidate should be comfortable working in a remote, fast-paced environment and be able to manage their time effectively.
Growth Opportunities:
- As Coinbase continues to grow, there may be opportunities for the Senior Content Strategist to take on additional responsibilities or move into a management role.
- The dynamic nature of the crypto industry also presents opportunities for learning and growth in new areas.
ASSUMPTION: This role offers significant growth potential for the right candidate, both within the Consumer Content team and across Coinbase's broader organization.
🌍 Location & Work Environment
Office Type: Coinbase operates a remote-first policy, with no physical headquarters. Employees can work from anywhere in the United States.
Office Location(s): N/A (remote-first policy)
Geographic Context:
- The United States has a well-established crypto market, with a diverse range of customers and regulatory environments.
- Working remotely allows for greater flexibility and the ability to collaborate with team members across different time zones.
- However, it also requires strong self-motivation, time management, and communication skills.
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones and work arrangements.
ASSUMPTION: The remote-first policy at Coinbase offers employees the opportunity to work from anywhere in the United States, but it also requires a high degree of self-motivation and discipline to manage one's time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Writing and editing skills
- Content strategy and management experience
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Adaptability and flexibility
- Alignment with Coinbase's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy, writing, and editing experience, as well as any relevant industry experience in crypto, finance, or Fintech.
- Be prepared to discuss your approach to content strategy and management, as well as your ability to analyze data and make data-driven decisions.
- Demonstrate your understanding of the crypto industry and Coinbase's mission and values.
ATS Keywords: Content Strategy, Writing, Editing, Project Management, SEO, AI Experience, Analytical Skills, Communication, Adaptability, Proactive, Customer Experience, Data Analysis, Collaboration, Problem Solving, Attention to Detail, Innovation, Crypto, Blockchain, Digital Currency, Financial Services
ASSUMPTION: The application process at Coinbase is designed to assess the candidate's technical skills, as well as their cultural fit and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Contentful
- Smartling
- Google Suite
- Jira
- Amazon Connect
- Salesforce
- AI/LLMs (e.g., ChatGPT, Bard, or other AI tools)
ASSUMPTION: The tools and technologies listed are commonly used at Coinbase and may be relevant to the role of Senior Content Strategist. However, the specific tools used may vary depending on the team and project.
👔 Cultural Fit Considerations
Company Values:
- Put Customers First
- Focus on the Customer
- Embrace the Customer Perspective
- Build an Open and Inclusive Environment
- Be Transparent and Honest
- Act Like an Owner
- Be a Force for Change
- Be Relentless in the Pursuit of Excellence
- Take Responsibility for Outcomes
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Strong focus on data-driven decision making
- Remote-friendly and flexible work arrangements
- Mission-driven and customer-focused culture
Self-Assessment Questions:
- How do you align with Coinbase's mission to bring more innovation, efficiency, and equality of opportunity to the world through an open financial system?
- How do you approach working in a remote, fast-paced environment, and managing your time effectively?
- How do you ensure that your content strategy and management approach is customer-focused and driven by data?
ASSUMPTION: Coinbase values a strong cultural fit and looks for candidates who align with the company's mission and values, as well as those who can thrive in a fast-paced, remote-friendly work environment.
⚠️ Potential Challenges
- The dynamic and rapidly evolving nature of the crypto industry can present challenges in keeping up with industry trends and regulatory changes.
- The remote-first work environment may require strong self-motivation and time management skills.
- The fast-paced nature of the role may demand the ability to prioritize and manage multiple projects simultaneously.
- The need to balance customer-focused content strategy with data-driven decision making can be challenging.
ASSUMPTION: These challenges are inherent to the role and the industry, and the ideal candidate should be able to navigate them effectively.
📈 Similar Roles Comparison
- Compared to other content strategy roles, this position places a stronger emphasis on data-driven decision making and the ability to analyze content trends.
- In the crypto industry, content strategy roles may require a deeper understanding of the industry and its regulatory environment.
- Career progression in content strategy roles may vary depending on the organization's size and structure. At Coinbase, there may be opportunities for growth into management or other specialized roles.
ASSUMPTION: This role is unique in its focus on data-driven content strategy and its placement within the dynamic and rapidly evolving crypto industry.
📝 Sample Projects
- Developing and implementing a content strategy for a new product launch, including creating and optimizing help center content and agent-facing materials
- Analyzing content trends and providing insights to enhance customer support interactions for a specific region or customer segment
- Collaborating with cross-functional teams to inform critical content strategy decisions, such as prioritizing content updates or developing new content initiatives
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of collaboration required for the role of Senior Content Strategist at Coinbase.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Consumer Content team and how it collaborates with other teams at Coinbase?
- How does Coinbase approach customer experience and customer support, and how does the Senior Content Strategist role contribute to these efforts?
- What are the most significant challenges facing the Consumer Content team, and how can the Senior Content Strategist help address them?
- How does Coinbase support the professional growth and development of its employees, particularly in roles like Senior Content Strategist?
- What are the key performance indicators (KPIs) used to measure the success of the Senior Content Strategist role, and how are they tracked and reported?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the team's dynamics, and Coinbase's approach to customer experience, professional development, and performance measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content strategy, writing, and editing experience, as well as any relevant industry experience in crypto, finance, or Fintech.
- Prepare for the technical assessment or case study by brushing up on your content strategy and management skills, as well as your ability to analyze data and make data-driven decisions.
- Research Coinbase's mission, values, and approach to customer experience to demonstrate your alignment with the company's culture and goals.
- Follow up with the hiring manager or HR team one week after your final interview to express your continued interest in the role and ask about the next steps in the hiring process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
