Senior Content Strategist

📌 Core Information

🔹 Job Title: Senior Content Strategist

🔹 Company: dentsu

🔹 Location: Ontario, Canada (Remote/Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing comprehensive content strategies that align with brand objectives and resonate with target audiences
• Leading a team of strategists and collaborating with creatives to ensure content is informative and on-strategy
• Conducting in-depth audience research and leveraging insights to inform content strategies and messaging
• Optimizing content performance using data-driven insights and analytics tools
• Staying up-to-date with industry trends and best practices in content marketing and storytelling

ASSUMPTION: This role requires a strong understanding of audience behaviors and preferences, as well as the ability to translate data into actionable insights and content optimizations.

📋 Key Responsibilities

✅ Develop comprehensive foundational content strategies that align with brand objectives and resonate with target audiences, including content pillars, tone, voice, and overarching brand identity in social

✅ Conduct in-depth research into audience demographics, behaviors, and preferences, leveraging these insights to inform content strategies and messaging

✅ Develop high-quality, insight-led content briefs that ensure consistency in tone and messaging and inspire creative teammates

✅ Utilize data-driven insights, analytics, and consumer research to optimize content performance, continuously refining strategies to maximize reach, engagement, and conversion

✅ Stay abreast of industry trends, emerging technologies, and best practices in content marketing and storytelling, incorporating innovative approaches to enhance brand visibility and relevance

✅ Monitor and evaluate client competitors to help them understand the landscape and develop key learnings

✅ Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem, collaborating with content creatives to ensure content is informative, on-strategy, and appealing

✅ Help establish benchmarks and metrics to evaluate and increase the clients’ social media presence and goals

✅ Lead and inspire a team while creating a positive work environment, fostering collaboration, building and maintaining team morale, and providing mentorship and guidance

✅ Work closely with integrated agency teams to ensure content strategies align with overall business goals and initiatives

ASSUMPTION: This role requires strong leadership skills, as well as the ability to work independently and collaboratively in a fast-paced hybrid environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, advertising, PR, or equivalent

Experience: At least 7 years of social media management and reporting experience, demonstrating expertise in overseeing social media activities, with at least 2 years of experience leading people

Required Skills:

• Proven work experience as a Content Strategist, showcasing leadership in social media strategy development
• Strong proficiency in analyzing social media metrics and translating data into actionable insights to optimize content strategies and improve performance
• Deep understanding of cultural nuances and the ability to create and adapt social media content that resonates with diverse global audiences
• Resourcefulness and a can-do attitude, thriving in an entrepreneurial, fast-paced environment
• High level of accuracy and attention to detail, ensuring quality in all social media activities
• Strong sense of account ownership and pride in work, accompanied by excellent multitasking abilities
• Strong time management skills, enabling effective planning, prioritization, monitoring, and adaptation to changes
• Strong decision-making skills, coupled with good judgment, facilitating sound strategic choices
• Good sense of decorum and brand appropriateness, ensuring alignment with brand values and guidelines
• Friendly, diplomatic, and composed self-starter, demonstrating initiative and commitment to task completion
• Charisma and willingness to mentor others and share best practices with a team of Strategists
• Cooperative and network-oriented, fostering collaboration and relationships within and outside the organization
• Proven history of developing new, sustainable processes, indicating innovation and adaptability
• Excellent written and verbal communication skills, including engaging presentation abilities
• Ability to identify target audience preferences and create content or insights to meet their needs
• Knowledge of past and current social media trends, marketing, and business strategies
• Regular user of X, Facebook, Instagram, LinkedIn, and TikTok, with awareness of other social media channels
• Proficiency in reporting systems like Talkwalker, Brandwatch, Fanpage Karma, and Meltwater, aiding in comprehensive performance analysis
• Understanding of SEO strategies and digital marketing metrics, enhancing social media effectiveness
• Proficient computer literacy, demonstrated through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite

Preferred Skills:

• Fluency in additional languages, reflecting the global nature of the role

ASSUMPTION: This role requires a strong understanding of social media management and reporting, as well as the ability to lead a team and collaborate with creatives to ensure content is informative and on-strategy.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Content Strategist role in Ontario, Canada, the estimated salary range is CAD 80,000 - 120,000 per year. This estimate takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Paid time off (vacation, sick, and personal days)
• Flexible work arrangements

Working Hours: Full-time, with a flexible work arrangement that allows for remote work and hybrid options. The standard workweek is Monday to Friday, 9:00 AM to 5:00 PM EST, with a one-hour lunch break.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Dentsu is a global advertising and public relations firm that provides a wide range of services, including advertising, media planning, media buying, creative, and innovation.

Company Size: 10,001+ employees. As a large organization, dentsu offers a diverse range of opportunities and resources for employees to grow and develop their careers.

Founded: 1901. Dentsu was founded in Japan and has since grown into a global network with offices in major cities around the world.

Company Description:

• Dentsu is a global advertising and public relations firm that helps brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy
• The company teams together to help brands connect brand, content, commerce, and experience, underpinned by modern creativity
• Dentsu is designed for what’s next, focusing on innovation, data, and technology to drive results for clients

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data
• and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's global presence and extensive resources provide employees with opportunities to work on a wide range of projects and collaborate with diverse teams.

📊 Role Analysis

Career Level: Senior. This role is a senior-level position that requires a high level of expertise and experience in content strategy and social media management.

Reporting Structure: The Senior Content Strategist will report directly to the Strategy Director and will be responsible for leading a team of strategists.

Work Arrangement: Hybrid. This role offers a flexible work arrangement that allows for remote work and hybrid options, with a focus on results and productivity.

Growth Opportunities:

• Advancement to a Director or Vice President role within the Strategy department
• Expansion into other areas of the business, such as creative, media, or account management
• Opportunities to work on global accounts and gain international experience

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Strategy department or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Hybrid. Dentsu's Ontario office offers a hybrid work environment that combines remote work with in-office collaboration.

Office Location(s): Ontario, Canada

Geographic Context:

• Ontario is a large and diverse province in Canada, with a population of over 14 million people
• The province is home to a thriving advertising and marketing industry, with many global agencies and brands based in major cities like Toronto
• Ontario offers a high quality of life, with access to excellent education, healthcare, and recreational opportunities

Work Schedule: Full-time, with a flexible work arrangement that allows for remote work and hybrid options. The standard workweek is Monday to Friday, 9:00 AM to 5:00 PM EST, with a one-hour lunch break.

ASSUMPTION: Dentsu's hybrid work environment offers employees the best of both worlds, with the opportunity to collaborate in person and work remotely as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the Strategy Director and/or other senior team members
• Final interview with the hiring manager or a panel of senior leaders
• Background check and reference check

Key Assessment Areas:

• Content strategy development and execution
• Data analysis and interpretation
• Leadership and team management
• Communication and presentation skills
• Cultural fit and alignment with dentsu's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of dentsu's business and the industry trends driving its success
• Prepare examples of your content strategy work and be ready to discuss your approach to data-driven decision-making

ATS Keywords: Content Strategy, Social Media Management, Data Analysis, Team Leadership, Communication, Advertising, Marketing, Branding, SEO, Digital Marketing, A/B Testing, UX/UI, Creative Direction, Project Management, Stakeholder Management, Strategic Planning, Market Research, Consumer Behavior, Audience Segmentation, Targeting, Messaging, Tone of Voice, Brand Guidelines, Content Creation, Content Optimization, Content Distribution, Content Performance, Content KPIs, Social Media KPIs, Social Media Analytics, Social Media Listening, Social Media Monitoring, Social Media Engagement, Community Management, Influencer Marketing, Paid Social Media, Organic Social Media, Social Media Advertising, Social Media Strategy, Social Media Trends, Social Media Best Practices, Social Media Tools, Social Media Platforms, Social Media Metrics, Social Media Reporting, Social Media Insights, Social Media Analysis, Social Media Research, Social Media Data, Social Media Intelligence, Social Media 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