📌 Core Information
🔹 Job Title: Senior Content Strategist
🔹 Company: Information Security Media Group (ISMG)
🔹 Location: Princeton, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 13+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing security-focused content for various audiences
- Managing a variety of B2B content formats and overseeing content projects
- Collaborating with internal teams and clients to deliver effective campaign assets
- Conducting content audits, gap analyses, and tracking KPIs to evaluate content performance
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and project management skills to effectively manage content projects and ensure optimal performance.
📋 Key Responsibilities
✅ Developing and optimizing security-focused content for internal and external audiences
✅ Creating, editing, and managing a variety of B2B content formats including blogs, whitepapers, eBooks, infographics, briefs, videos, interactive assets, and social media
✅ Overseeing an assigned content project queue, ensuring timely delivery and performance tracking
✅ Contributing to the editorial strategy and roadmap for cybersecurity content marketing
✅ Conducting content audits and gap analyses to align with audience needs and the buyer's journey, providing continuous feedback on quality, design, layout, and copy
✅ Researching user preferences and behaviors to inform content strategies across product lifecycles
✅ Conducting interviews with stakeholders and subject matter experts to craft compelling, insight-driven content
✅ Defining and tracking KPIs to evaluate content quality, engagement, reach, and growth
✅ Collaborating with Program Managers and clients to deliver campaign assets
✅ Coordinating with internal teams, agencies, vendors, and copywriters to execute content initiatives efficiently
ASSUMPTION: This role requires strong communication, project management, and analytical skills to effectively manage content projects and ensure optimal performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field (or equivalent experience)
Experience: 13+ years of proven content creation and management experience within enterprise and/or agency environments
Required Skills:
- Technical, B2B, or related industry writing experience required; cybersecurity experience preferred
- Proven track record of working at both the strategic and tactical levels to develop impactful, interesting, and effective campaigns
- Experienced understanding of information structure, data gathering, user needs and behaviors, labeling techniques, and navigational systems
- Strong customer focus with the ability to effectively sell a value proposition within various digital content formats
- Proven ability to take a design, direction, and leadership role in projects that span multiple teams and effectively communicate/facilitate strategic and tactical plans
- Strong, well-developed organizational and project management skills
- Driven, self-motivated, and always looking for ways to improve and optimize
Preferred Skills:
- Fluency in additional languages (especially Spanish, French, or German)
- Experience with content management systems (CMS) and marketing automation platforms
- Familiarity with SEO best practices and content analytics tools
ASSUMPTION: Strong communication, project management, and analytical skills are essential for success in this role. A background in cybersecurity or related industries is highly desirable.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Content Strategist with 13+ years of experience in the New York City metropolitan area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Content Strategist with the required experience level in the New York City metropolitan area. Actual compensation may vary based on factors such as skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Security Media Group (ISMG) operates in the technology, information, and media industry, focusing on information security and risk management. The company provides education, research, and news tailored to key vertical sectors, geographies, and topics within the cybersecurity landscape.
Company Size: ISMG has 501-1,000 employees, making it a mid-sized organization with a significant presence in the industry. This size allows for ample opportunities for collaboration and growth while maintaining a structured work environment.
Founded: ISMG was founded in 1990 and has since grown to become the world's largest media organization devoted solely to information security and risk management.
Company Description:
- ISMG offers a comprehensive suite of media properties, each tailored to specific vertical sectors, geographies, and cybersecurity topics
- The company's annual global summit series connects senior security professionals with industry thought leaders to find actionable solutions for pressing cybersecurity challenges
- ISMG is committed to providing high-quality, relevant content to its audience and helping clients achieve their marketing goals
Company Specialties:
- News and media
- Education and events
- Marketing and information security
- Thought leadership
- Cybersecurity
Company Website: https://ismg.io
ASSUMPTION: ISMG's extensive experience and expertise in the information security and risk management industry make it an attractive employer for professionals seeking to grow their careers in this field.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise, strategic thinking, and leadership in content strategy and management.
Reporting Structure: The Senior Content Strategist will report directly to the Director of Content Strategy and work closely with Program Managers, clients, and internal teams to deliver effective content initiatives.
Work Arrangement: This role is on-site, with flexible work arrangements available. The position may require occasional travel to attend industry events or client meetings.
Growth Opportunities:
- Advancement to a Director or Vice President role within the content strategy team
- Expansion into related roles, such as Content Marketing Manager or Editorial Director
- Opportunities to lead and mentor junior team members, fostering professional development
ASSUMPTION: This role offers significant growth potential for candidates with strong leadership skills and a proven track record of success in content strategy and management.
🌍 Location & Work Environment
Office Type: ISMG's Princeton, New Jersey office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 902 Carnegie Center, Suite 430, Princeton, NJ 08540, US
Geographic Context:
- Princeton, New Jersey, is located in the New York City metropolitan area, offering easy access to cultural attractions, dining, and entertainment options
- The region is home to a thriving technology and cybersecurity industry, providing ample networking and professional development opportunities
- ISMG's office is conveniently located near major highways and public transportation, making it easily accessible for commuters
Work Schedule: The standard workweek is Monday through Friday, 9:00 AM to 5:00 PM, with flexible hours and remote work options available.
ASSUMPTION: ISMG's Princeton office provides a dynamic and engaging work environment that supports collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role, responsibilities, and career growth opportunities
- Skills assessment or case study presentation to evaluate content creation, strategy, and project management abilities
- Final interview with the Director of Content Strategy or another senior team member to discuss the role's fit within the organization and answer any remaining questions
Key Assessment Areas:
- Content creation and strategy skills
- Project management and organizational skills
- Communication and collaboration abilities
- Cultural fit and alignment with ISMG's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in content strategy, management, and creation
- Include examples of your work, such as published articles, case studies, or portfolio pieces, to demonstrate your expertise and creativity
- Prepare for the interview by researching ISMG's industry, competitors, and recent content initiatives to showcase your knowledge and enthusiasm for the role
ATS Keywords: Content Strategy, Content Management, B2B Marketing, Cybersecurity, Technical Writing, Project Management, SEO, Storytelling, Stakeholder Engagement, KPI Tracking, Content Audits, User Behavior Analysis
ASSUMPTION: ISMG's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization. Successful applicants will demonstrate strong content creation, strategy, and project management abilities, as well as a passion for the cybersecurity industry.
🛠️ Tools & Technologies
- Content management systems (CMS) and marketing automation platforms (e.g., WordPress, HubSpot, Marketo)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
ASSUMPTION: Familiarity with industry-standard content management, marketing automation, SEO, project management, and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity and ethics
- Expertise and thought leadership
- Collaboration and teamwork
- Innovation and continuous learning
- Customer focus and excellence
Work Style:
- Dynamic and fast-paced, with a focus on meeting tight deadlines and delivering high-quality content
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and communication
- Results-driven, with a focus on achieving measurable outcomes and continuous improvement
Self-Assessment Questions:
- How do your personal values align with ISMG's core values, and how have you demonstrated these values in your previous roles?
- Describe a time when you had to manage a complex content project with multiple stakeholders. How did you ensure the project's success, and what challenges did you face along the way?
- How do you stay up-to-date with industry trends and best practices in content strategy and management, and how have you applied this knowledge to your previous roles?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with ISMG's values and work style, as well as a passion for the cybersecurity industry and a commitment to delivering high-quality content.
⚠️ Potential Challenges
- Managing multiple content projects and deadlines simultaneously, requiring strong organizational and time management skills
- Working with diverse stakeholders, including clients, internal teams, and subject matter experts, necessitating excellent communication and collaboration abilities
- Keeping up with industry trends and best practices in content strategy and management, requiring continuous learning and adaptation
- Occasional travel to attend industry events or client meetings, which may disrupt personal schedules and routines
ASSUMPTION: These challenges can be overcome by candidates with strong project management, communication, and adaptability skills, as well as a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Compared to other senior content strategist roles, this position offers a unique focus on the cybersecurity industry, providing an opportunity to specialize in a high-growth, high-demand field
- ISMG's mid-sized organization structure allows for more significant responsibility and growth opportunities than might be available at larger enterprises, while still offering the stability and resources of a well-established company
- This role's focus on both strategic and tactical content creation and management responsibilities sets it apart from more specialized roles, such as content marketing manager or editorial director, offering a broader range of experiences and career growth potential
ASSUMPTION: Candidates should consider their career goals and preferences when evaluating this role against similar positions in the industry, as the unique combination of responsibilities, industry focus, and organizational structure may make it an ideal fit for some professionals.
📝 Sample Projects
- Developing a comprehensive content strategy for a major cybersecurity conference, including keynote speeches, panel discussions, and breakout sessions
- Managing a content audit and gap analysis for a leading cybersecurity publication, resulting in a 30% increase in organic traffic within six months
- Collaborating with a client to create a series of thought leadership articles, whitepapers, and webinars, generating over 1,000 marketing-qualified leads in the first year
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to a Senior Content Strategist at ISMG, from strategic planning and execution to content creation and management.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall content strategy and marketing efforts at ISMG, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the content strategy department, and how does this role collaborate with other teams and departments within the organization?
- What are the most significant challenges facing the cybersecurity industry today, and how does ISMG's content strategy address these issues?
- How does ISMG support the professional development and growth of its employees, and what opportunities are available for a Senior Content Strategist to advance their career within the organization?
- What is the company's approach to work-life balance, and how does this role accommodate flexible work arrangements and remote work options?
ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the company's culture, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in content strategy, management, and creation
- Prepare a portfolio or examples of your work, demonstrating your expertise and creativity in content strategy and management
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
