Senior Content Strategist, Demand Gen

📌 Core Information

🔹 Job Title: Senior Content Strategist, Demand Gen

🔹 Company: StackAdapt

🔹 Location: United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote-First (Canada & USA)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies for demand generation campaigns
• Collaborating cross-functionally to shape campaign messaging and formats
• Optimizing content performance using data and analytics
• Leveraging AI tools to enhance efficiency and campaign performance

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and a proven track record in B2B content marketing.

📋 Key Responsibilities

✅ Develop and execute content strategies that support demand generation campaigns and business goals

✅ Write high-quality content assets across the buyer journey

✅ Own the content lifecycle: planning and positioning, writing, reviewing, and publishing

✅ Partner with Product Marketing, Growth, Brand, and Design teams to shape campaign messaging and formats

✅ Ensure content is SEO-informed, visually engaging, and optimized for performance

✅ Use Google Analytics (GA4) and heatmapping tools to tie content efforts to performance outcomes

✅ Leverage AI and research tools to build or integrate advanced workflows

✅ Analyze campaign performance to iterate and optimize based on what’s working

✅ Collaborate cross-functionally to bring campaign experiences to life across social, email, web, events, and more

ASSUMPTION: This role requires strong writing skills, an understanding of SEO best practices, and experience with analytics tools to assess content performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 5+ years of experience in B2B content marketing (SaaS or AdTech/MarTech preferred)

Required Skills:

• Proven success crafting content that supports lead generation and sales enablement
• Strong writing skills—able to flex tone and structure based on audience and stage of funnel
• Proven experience using Google Analytics (GA4) and heatmapping tools to assess content performance
• Experience in full-funnel campaign development and content sequencing
• Comfort with performance metrics and using data to optimize content strategy
• Strategic mindset with the ability to tie messaging to business outcomes
• Hands-on experience experimenting with emerging AI tools
• Demonstrated ability to manage multiple deadlines, stakeholders, and competing priorities in a fast-paced environment
• Experience designing and executing A/B tests on content assets

Preferred Skills:

• Experience creating playbooks or campaign content frameworks

ASSUMPTION: Candidates with a proven track record in B2B content marketing and experience with AI tools will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Senior Content Strategist role in the United States)

Benefits:

• Highly competitive salary
• RRSP/401K matching
• 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
• Access to a comprehensive mental health care platform
• Full benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership
• Robust training and onboarding program
• Coverage and support of personal development initiatives
• Access to StackAdapt programmatic courses and certifications
• Awesome parental leave policy
• Friendly, welcoming, and supportive culture
• Social and team events

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Content Strategist role in the United States. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 1,001-5,000 employees (Remote-First)

Founded: 2014

Company Description:

• StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision
• With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey
• The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels

Company Specialties:

• Content amplification
• Content Distribution
• Advertising
• Native Ads
• Display Ads
• Mobile Ads
• Audio Ads
• Connected TV Ads
• Programmatic Advertising
• Demand-side Platform

Company Website: http://www.stackadapt.com

ASSUMPTION: StackAdapt is a well-established company in the technology industry with a strong focus on AI-powered marketing solutions.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Demand Generation

Work Arrangement: Remote-First (Canada & USA)

Growth Opportunities:

• Potential to grow into a leadership role as the team expands
• Opportunities to work on diverse campaigns and collaborate with cross-functional teams
• Access to professional development resources and training programs

ASSUMPTION: This role offers opportunities for career growth and professional development within a dynamic and expanding team.

🌍 Location & Work Environment

Office Type: Remote-First

Office Location(s): United States

Geographic Context:

• The United States offers a diverse range of cultural, economic, and professional opportunities
• Remote work allows for a flexible work-life balance and the ability to work from various locations
• The United States has a robust job market with numerous opportunities in the technology industry

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote-first work environment offers flexibility and the opportunity to work from various locations within the United States.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent team
• Writing assessment and/or case study
• Interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Writing and content creation skills
• Strategic thinking and problem-solving abilities
• Understanding of SEO best practices and analytics tools
• Cultural fit and alignment with StackAdapt's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Provide examples of your previous content work and explain how it aligns with the role's requirements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset

ATS Keywords: Content Strategy, Demand Generation, B2B Content Marketing, SEO, Google Analytics, Heatmapping Tools, AI Tools, Campaign Performance, Cross-Functional Collaboration, A/B Testing, Creative Storytelling, Lead Generation, Sales Enablement, Content Lifecycle Management, Emerging Technologies, Data Analysis

ASSUMPTION: The application process for this role will focus on assessing the candidate's writing and strategic thinking skills, as well as their cultural fit with StackAdapt's values.

🛠️ Tools & Technologies

• Google Analytics (GA4)
• Heatmapping tools (CrazyEgg, Hotjar)
• AI tools (ChatGPT, Gemini, SEMrush)
• Content management systems (CMS)
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: This role requires proficiency in analytics tools, AI tools, and content management systems to optimize content performance and campaign execution.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Innovative
• Collaborative
• Accountable

Work Style:

• Remote-first and flexible work environment
• Data-driven decision making and continuous improvement
• Collaborative and cross-functional teamwork
• Fast-paced and dynamic work culture

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a strong data-driven mindset and a proven track record in B2B content marketing?

ASSUMPTION: Successful candidates for this role will be comfortable working remotely, have a strong data-driven mindset, and be able to thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Managing multiple deadlines, stakeholders, and competing priorities in a fast-paced environment
• Keeping up with emerging AI tools and integrating them into campaign workflows
• Balancing strategic thinking with tactical execution and optimization
• Adapting to a remote-first work environment and maintaining productivity

ASSUMPTION: This role may present challenges related to time management, staying up-to-date with emerging technologies, and adapting to a remote work environment.

📈 Similar Roles Comparison

• This role focuses more on demand generation and performance optimization than brand awareness or thought leadership
• It requires a strong understanding of SEO best practices and analytics tools to assess content performance
• Career progression may involve moving into a leadership role as the team expands

ASSUMPTION: This role is focused on demand generation and performance optimization, requiring a strong understanding of SEO and analytics tools. Career progression may involve moving into a leadership role as the team expands.

📝 Sample Projects

• Developing a content strategy for a new product launch, including messaging frameworks, content assets, and channel-specific recommendations
• Optimizing an existing content campaign using data analysis and A/B testing to improve engagement and conversions
• Creating a content playbook or framework to streamline campaign execution and ensure consistency across teams

ASSUMPTION: Sample projects for this role may involve developing content strategies, optimizing campaigns, and creating playbooks or frameworks to improve efficiency and effectiveness.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does StackAdapt support the professional development and growth of its employees?
• What is the company's approach to work-life balance and mental health support?
• How does StackAdapt measure the success of its content marketing efforts, and how can I contribute to improving those metrics?

ASSUMPTION: Interview questions should focus on understanding the role's priorities, the company's approach to professional development, and how content marketing success is measured.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
• Provide examples of your previous content work and explain how it aligns with the role's requirements
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.